“Eyes, Lips, Face”: How E.l.f. cosmetics built its brand o...
Health & Beauty - Streaming

Think of TikTok and “Flip the Switch” or “Wipe it Down” challenges may come to mind, but “Eyes, Lips, Face,” a branded content play by E.l.f. Cosmetics, is a case study marketers turn to w...

Campaign
November 6, 2020

TikTok sues rival Triller over patent infringement
Music - Online - Streaming

As first reported by CNBC today, TikTok has filed a countersuit in San Francisco federal court in response to Triller’s patent infringement lawsuit filed against TikTok in a Texas court in July. ...

Music Business Worldwide
October 30, 2020

TikTok broadens ad ecosystem with Shopify e-commerce partnersh...
Streaming - Tech

TikTok and Shopify also said they will continue to test new shopping features in the coming months, indicating social commerce will remain high on the agenda for the fast-growing app. For the full ...

Mobile Marketer
October 29, 2020

TikTok to block videos claiming false victory on election nigh...
Tech

TikTok will be ramping up its fact-checking efforts in the coming days with the goal of limiting false or manipulated content as the Nov. 3 US election draws near. For the full story, visit CNET  ...

CNET
October 28, 2020

Spotify Facing Angry Backlash
Music - Online - Streaming

How To Build Sustainable Business Without Losing Customers For the full story, visit Forbes  -  https://www.forbes.com/sites/benjaminlaker/2020/10/28/heres-how-lockdown-has-shown-that-spotify-has...

Forbes
October 28, 2020

Shopify Pens Commerce Deal With TikTok
Online - Tech

They announced the partnership Tuesday morning, with the deal opening up opportunities for both TikTok’s more than 100 million user base and Shopify’s one million merchants. For the full story,...

BetaKit
October 27, 2020

Heinz challenges TikTok users
CPG

Heinz is challenging TikTok users to share videos of their Halloween preparations for a chance to win a bottle of its limited-edition Heinz Tomato Blood Ketchup. For the full story, visit Mobile Ma...

Mobile Marketer
October 26, 2020

Dunkin’ is keeping beverage innovation humming
Dining - Retail

Dunkin’ continues to modernize its menu. For the full story, visit CNBC  -  https://www.cnbc.com/2020/10/23/dunkin-is-keeping-beverage-innovation-humming-during-covid-pandemic.html

CNBC
October 23, 2020

Walmart cranks up advertising drive, with or without TikTok
Online - Retail

Walmart Inc. is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy. For the full story, visit Reuters  -  https://uk.reuters.com/ar...

Reuters
October 20, 2020

Snap shares jump as user growth, revenue beat estimates
Online

Daily active users (DAUs), a widely watched metric by investors and advertisers, rose 18% year-over-year to 249 million. For the full story, visit Reuters  -  https://in.reuters.com/article/snap-...

Reuters
October 20, 2020

The streaming startups trying to save the music industry
Music - Streaming

Early in the pandemic, the likes of Twitch, YouTube, Instagram, TikTok and Facebook filled a gap with their livestreaming capabilities. Since then, dozens of new companies have launched. For the fu...

The Guardian
October 19, 2020

A Nonprofit Re-Imagining Marketing To Millennials
Non-Profit

But beyond our strategic partnerships and innovative ways of reaching this audience – on TikTok and Twitch, for example – it’s really the importance of our mission that attracts them. For th...

Forbes
October 8, 2020

Fleetwood Mac’s Dreams breaks streaming records after vi...
Music - Online - Streaming

Fleetwood Mac’s Dreams has experienced a huge boost in popularity since being featured in a blissful TikTok video, earning its highest-ever streaming numbers in the US. For the full story, visit ...

The Guardian
October 6, 2020

Cinnamon Toast Crunch Notches 1.3B TikTok Views With Hashtag C...
CPG - Online - Top Shelf

Cinnamon Toast Crunch's #CTCVoiceBox challenge has generated massive viewership on TikTok, the likely result of enlisting popular singers like Jason Derulo and Bebe Rexha, who have millions of followe...

Mobile Marketer
October 5, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2022 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.