Google Boosts NBA Partnership with Pixel 6
Branding - Electronics - Sports - Tech - Television

Over the years, Google has aggressively sponsored the NBA, and that’s increasing for the league’s “75th anniversary season.” The company is specifically using the NBA and basketball as an opp...

October 19, 2021

TBS & TNT Launch ‘Front Row’ Limited-Commercial Servi...

TBS and TNT have launched Front Row, a limited-commercial destination where the networks’ originals as well as shows originally made for streaming service HBO Max will air. The initiative, announce...

May 19, 2021

Conan O’Brien Sets End Date for TBS Show

The host will bring his nightly show to a close in late June but will continue his relationship with WarnerMedia via a weekly HBO Max series. The longest tenured host in late night has set an exit dat...

Hollywood Reporter
May 4, 2021

NHL Sells Remainder of Broadcast Rights to TNT
Branding - Sports - Television

In an agreement yet to be made official, the NHL will reportedly enter into a seven-year national broadcasting partnership with Turner Sports, finalizing a total U.S. television package that was bolst...

Yahoo! Sports
April 27, 2021

NCAA March Madness Live Debuts New Features and Design; Opport...
Sports - Streaming - Tech

The NCAA, CBS Sports and Turner Sports will debut a new design for their second-screen streaming platform during the 2021 Division I college basketball tournament. NCAA March Madness Live will feature...

Sport Techie
March 11, 2021

NBA All-Star Game Viewership Falls 18% to 5.94 Million
Sports - Television

This year’s National Basketball Association (NBA) All-Star Game averaged a combined 5.94 million viewers across US networks TNT and TBS, a year-on-year (YoY) fall of 18 per cent, according to Nielse...

March 10, 2021

NBA opening week viewership up 95%
Sports - Television

The opening week of the new National Basketball Association (NBA) season delivered 81.5 million hours of viewership across ABC, ESPN and TNT, up 95 per cent from the opening week in 2019. The opening...

SportsPro Media
January 4, 2021

FanDuel announces partnership with Charles Barkley

This new partnership designates FanDuel as Barkley’s exclusive sports betting and daily fantasy sports partner. Additionally, Barkley will serve as the company’s brand ambassador and spokesperson ...

December 23, 2020

Michelob Ultra promotes inclusion with #GiftofGolf social swee...
Beverages - Sports

Michelob Ultra aims to urge people to watch "The Match III" by giving them a chance to win beer and golf-related prizes with its social media sweepstakes. Because the prizes are directly related to th...

Mobile Marketer
November 30, 2020

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