Triller Pivots to Long-Form Videos, Shoppable Livestreams with...
Online - Retail - Tech

Triller has ramped up the creation of long-form videos that pair influencers with brands as the social video app seeks to differentiate its platform from chief rival TikTok. The lengthier programming ...

July 16, 2021

Maybelline & Dove Rank as Top Gen-Z Beauty Brands
Branding - Health & Beauty - Influencers - Online - Retail

Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...

July 6, 2021

Triller Acquires Verzuz & Adds Timbaland and Swizz Beatz ...
Music - Online - Streaming

Triller and Verzuz TV took to social media today to unveil the buyout, which arrives about one year after the latter’s debut amid the early days of the COVID-19 pandemic. Neither party revealed the ...

Digital Music News
March 12, 2021

TikTok and Universal Music Group Sign Global Licensing Deal
Agencies - Electronics - Influencers - Music

After announcing deals with Sony Music in November and Warner Music Group in December, The ByteDance-owned video app revealed today (February 8) that it has struck a global licensing agreement with Un...

Music Business Worldwide
February 8, 2021

Why Brands Skipped Super Bowl Ads and Counterprogrammed Instea...
Online - Sports

While there are several ways the ad picture for Super Bowl LV will look different than in previous years, counterprogramming is emerging as a winning tactic, thanks to a growing list of brands that ha...

Marketing Dive
February 5, 2021

Jennifer Lopez launches ‘JLO’ lifestyle channel on...
Fashion - Health & Beauty - Online

Jennifer Lopez has launched a lifestyle channel, named JLo, on social media app Triller, which will include beauty and fashion content. The Singer and Actress is set to generate original and unique c...

Global Cosmetic Nesws
January 21, 2021

Triller preps Super Bowl ad, looks for breakout moment
Online - Sports

Triller plans to run its first in-game ad at the Super Bowl, though details of its plans are scarce. Making an appearance at the Super Bowl could be an important, if pricey, way for Triller to grow i...

Marketing Dive
January 20, 2021

Triller sets up NYX virtual pop-up shop
Health & Beauty - Online

Triller is gaining traction as an advertising platform as marketers seek to reach a growing audience for user-created videos. Digitally native brands like Manscaped, L'Oréal's NYX Professional Makeup...

Marketing Dive
December 18, 2020

2020 Social Media Listicles: Top Trends, Creators, Videos ...
Listicles - Online

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

TikTok sues rival Triller over patent infringement
Music - Online - Streaming

As first reported by CNBC today, TikTok has filed a countersuit in San Francisco federal court in response to Triller’s patent infringement lawsuit filed against TikTok in a Texas court in July. ...

Music Business Worldwide
October 30, 2020

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