Tropicana Drops New Breakfast Cereal ‘Made for OJ’
Beverages - CPG

In celebration of National Orange Juice Day, juice company Tropicana is expanding its product portfolio – and hoping to catch the eye of younger consumers via a new push on social media – with the...

The Drum
April 26, 2022

How V8 is Rebranding to Fit Changing Tastes
Beverages - Branding - CPG

Legacy CPG brands are trying to become hip for a new generation of consumers. Nearly century-old V8, known largely for its tomato juice blend, is one such brand. Over the past five years, V8’s produ...

Modern Retail
March 18, 2022

PepsiCo to Sell Tropicana and Naked Juice Brands
Beverages

PepsiCo Inc. plans to sell the Tropicana orange juice brand to a private-equity firm, parting ways with one of its most famous holdings in a bid to boost growth. The snacks-and-beverage giant will se...

Wall Street Journal
August 3, 2021

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