Truly Taps Global Pop Superstar Dua Lipa as Chief Flavor Offic...
Beverages - CPG - Influencers - Music - Partnerships

BOSTON, May 2, 2022 /PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced the launch of its new, limited-edition Truly Poolside Variety Pack inspi...

Faisal Hussain
May 2, 2022

Truly Lights Up The Holiday Season With Limited-Edition Holida...
Beverages - Press Releases

BOSTON, Oct. 4, 2021 /PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced its new, beautifully designed Truly Holiday Party Pack. The festive var...

Faisal Hussain
October 4, 2021

Truly Hard Seltzer Announces Opening of Truly LA In Downtown L...
Attractions - Beverages - Press Releases

BOSTON, Sept. 29, 2021 /PRNewswire/ -- Truly Hard Seltzer, a leader and innovator in the hard seltzer category, today announced its first brick-and-mortar location, Truly LA, in Downtown Los Angel...

Faisal Hussain
September 29, 2021

Truly & Sugarfina Team Up for Hard Seltzer-Infused Candy
Beverages - CPG

Truly has been on a roll this summer with a seemingly constant stream of new innovations. Just last month, the booze brand brought us alcoholic freeze pops in its classic lemonade flavors, and now, it...

Thrillist
June 30, 2021

Truly Hard Seltzer flies essential workers home on private pla...
Beverages - CPG - Travel

Truly Hard Seltzer, which is owned by Boston Beer Company, is giving away trips home for the holidays via private airline company Wheels Up to select essential workers, the company said in a press rel...

Marketing Dive
November 18, 2020

Truly partners to launch hard seltzer-infused chocolates
Beverages - CPG

The Sam Adams brewer is taking its Truly hard seltzer brand and partnering with Los Angeles chocolatier Compartes to make hard seltzer-infused truffles. For the full story, visit Food Dive  -  ht...

Food Dive
November 13, 2020

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