Truly Taps Dua Lipa for Largest Campaign Spend to Date
Beverages - Music

"No one is just one flavor." That's the slogan behind Truly's new campaign, and the alcohol brand tapped Dua Lipa on Wednesday (May 19) to show off all her "flavors" in a fun new ad. https://www.yout...

Billboard
May 20, 2021

Truly Hard Seltzer Adds Fruit Punch Line
Beverages

Available nationwide starting May 10, 2021, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus and Berry. The new line can be found in bright, colorful red packaging that's re...

Beverage Industry
May 3, 2021

White Claw’s Latest Hard Seltzer is Even Boozier
Beverages - CPG

White Claw's newest product is even boozier than the original. Surge, a new hard seltzer which is now rolling out in the United States, is sold in 16-ounce cans, each with 8% alcohol by volume. The p...

CNN Business
April 14, 2021

100 Thieves Partner with Truly Hard Seltzer & Twisted Tea...
Beverages - CPG - Esports - Gaming - Streaming

North American esports organisation 100 Thieves has announced partnerships with Truly Hard Seltzer and Twisted Tea Hard Iced Tea. Truly and Twisted Tea will collaborate with 100 Thieves on a range of...

Esports Insider
March 29, 2021

Molson Coors launches Vizzy Lemonade Hard Seltzer
Branding

Molson Coors is eying up lemonade as ‘an emerging sub-segment of the seltzer space’: and will launch Vizzy Lemonade Hard Seltzer in April. The 5% ABV drink will come in 4 flavors and join the lik...

Beverage Daily
January 27, 2021

Truly Hard Seltzer targets millennials shunning Dry January
Beverages

Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. As part of the "Try January" campa...

Marketing Dive
January 19, 2021

The Hard Seltzer Market Is Getting More Crowded
Beverages

While White Claw and Truly still control the lion's share of the hard seltzer market, 75% as of June 13, 2020, according to Nielsen data, they are facing ever more competition as new products hit the ...

Forbes
January 13, 2021

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