Truly Hard Seltzer Is Now Making Flavored Vodka

Truly Hard Seltzer — the Boston Beer Company-produced brand that is second in sales behind only White Claw — has announced they're launching Truly Flavored Vodka, a partnership with spirits produc...

Food & Wine
March 8, 2022

Truly Hard Seltzer Is Helping Drinkers Get Lucky in Love This ...
Beverages - Press Releases

BOSTON, Feb. 3, 2022 /PRNewswire/ -- While Valentine's Day has been historically reserved for established couples, a recent survey of more than 2,000 U.S. adults, commissioned by Boston Beer Compan...

Faisal Hussain
February 3, 2022

Truly Hard Seltzer Celebrates International Pronouns Day with ...
Beverages - Non-Profit - Partnerships - Press Releases

BOSTON, Oct. 20, 2021 /PRNewswire/ -- In honor of International Pronouns Day (Oct. 20, 2021), Truly Hard Seltzer, a leader and innovator in the hard seltzer category, is launching its TrulYou cust...

Faisal Hussain
October 21, 2021

The Hard Seltzer Craze Has Come to an End
Beverages - CPG

New York (CNN Business)The once unstoppable growth of hard seltzer has gone flat. That warning is coming from Boston Beer, the creator of Truly Hard Seltzer, which said that popularity of the low-cal...

CNN Business
July 23, 2021

Beam Suntory And The Boston Beer Company Partner To Expand Ico...
Beverages - Partnerships - Press Releases

BOSTON and CHICAGO, July 15, 2021 /PRNewswire/ -- Beam Suntory and The Boston Beer Company have formed a long-term, strategic partnership to extend select iconic brands into s...

Faisal Hussain
July 15, 2021

Hard Seltzer Sales Expected to Rapidly Grow—Here’s Who Cou...

CNBC’s Frank Holland joins “Closing Bell” to report on how alcohol stocks such as Boston Beer, Constellation Brands and AB InBev could fare as hard seltzer takes more market share. For the full...

July 8, 2021

Truly Taps Dua Lipa for Largest Campaign Spend to Date
Beverages - Music

"No one is just one flavor." That's the slogan behind Truly's new campaign, and the alcohol brand tapped Dua Lipa on Wednesday (May 19) to show off all her "flavors" in a fun new ad. https://www.yout...

May 20, 2021

Truly Hard Seltzer Adds Fruit Punch Line

Available nationwide starting May 10, 2021, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus and Berry. The new line can be found in bright, colorful red packaging that's re...

Beverage Industry
May 3, 2021

White Claw’s Latest Hard Seltzer is Even Boozier
Beverages - CPG

White Claw's newest product is even boozier than the original. Surge, a new hard seltzer which is now rolling out in the United States, is sold in 16-ounce cans, each with 8% alcohol by volume. The p...

CNN Business
April 14, 2021

100 Thieves Partner with Truly Hard Seltzer & Twisted Tea...
Beverages - CPG - Esports - Gaming - Streaming

North American esports organisation 100 Thieves has announced partnerships with Truly Hard Seltzer and Twisted Tea Hard Iced Tea. Truly and Twisted Tea will collaborate with 100 Thieves on a range of...

Esports Insider
March 29, 2021

Molson Coors launches Vizzy Lemonade Hard Seltzer

Molson Coors is eying up lemonade as ‘an emerging sub-segment of the seltzer space’: and will launch Vizzy Lemonade Hard Seltzer in April. The 5% ABV drink will come in 4 flavors and join the lik...

Beverage Daily
January 27, 2021

Truly Hard Seltzer targets millennials shunning Dry January

Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. As part of the "Try January" campa...

Marketing Dive
January 19, 2021

The Hard Seltzer Market Is Getting More Crowded

While White Claw and Truly still control the lion's share of the hard seltzer market, 75% as of June 13, 2020, according to Nielsen data, they are facing ever more competition as new products hit the ...

January 13, 2021

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