Warner Music Group (WMG) and Twitch have struck what the two companies call a “first-of-its-kind” partnership – marking the Amazon-owned livestreaming platform’s first partnership with a major...
The National Music Publishers Assn. and Twitch announced an agreement to build partnerships between music publishers and the interactive livestreaming service. The deal paves the way for the economics...
Retail brand American Eagle is Twitch's newest Official Marketing Partner, the company announced today in an email to Marketing Dive. The deal will let American Eagle amplify creators on the platform ...
Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon...
Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...
Twitch partnered with Chipotle to make Chipotle the limited-service restaurant partner of the livestream gaming platform.
The partnership consisted of Chipotle collaborating with Twitch to host eve...
Chipotle Mexican Grill and livestream gaming platform Twitch have entered a partnership naming Chipotle the exclusive limited-service restaurant of /twitchgaming, a new channel on the platform, the br...
On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...
E.l.f. Cosmetics will launch a branded Twitch channel on May 9, claiming it's the first major beauty brand to do so on the livestreaming platform. The channel will premiere at 7:30 p.m. ET with a thre...
Wonderful Pistachios is launching an ambitious campaign on Twitch and YouTube to appeal to gamers as a healthy snacking alternative, per an announcement emailed to Marketing Dive. The $1 million execu...
TikTok is now the second most popular platform for influencer marketing, right behind Instagram.
68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021.
H...
Austin Ekeler launched Gridiron Gaming Group in January to help other pro athletes, celebrities and entertainers navigate the worlds of esports, streaming and gaming. He hosted a Super Bowl pregame sh...
LaLiga has expanded its partnership with Twitch by engaging online influencers to deliver alternative match commentaries to new generations of Spanish football fans across the globe. The early results...
American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner.
According to the press release, the partnership will see bot...
Burger King Spain is enticing NBA 2K21 players with the promise of free food if they can complete tough shots in the pro basketball video game on PlayStation consoles.
The burger chain used in-game e...
Enthusiast Gaming, the parent company of esports organisation Luminosity Gaming, has announced a partnership with short-form mobile video platform TikTok.
As a result, TikTok will leverage Enthusiast...
Electronic Arts (EA) has announced a two-part live game show called FIFA Face-Off that pits celebrities and influencers against professional FIFA players.
Airing live on March 19th and 26th, FIFA Fac...
Dunkin' has leveled up their partnered with Twitch to become the Official Fan Fuel of Twitch North America.
The partnership between the breakfast and donuts chain with the leading interactive live ...
The global esports audience will grow to 474 million in 2021, with revenues from competitive gaming set to be just shy of US$1.1 billion by the end of this year, according to market researcher Newzoo....
The University of Kentucky (UK) has joined forces with multinational esports organisation Gen.G to host an invitational competition involving other universities.
The University of Kentucky Esports In...
Social media is fairly new as a marketing tool, but it’s already seen many trends come and go in its lifetime. One of the most popular social marketing techniques from the last few years, influencer...
Today, Twitch released its first-ever transparency report, a lengthy, stat-based look at the platform’s safety initiatives over the past year. It contains some interesting, albeit granular, informat...
Twitch Rivals Europe has named its first sponsor for the streamer and esports event, with snack brand Doritos announced as an official marketing partner.
As a result of the partnership, Doritos will ...
The International Basketball Federation (Fiba) will live stream around 600 hours of live games a year on Twitch as part of a broader partnership with the Amazon-owned streaming service.
The tournamen...
American coffee and doughnut company Dunkin’, also known as Dunkin’ Donuts, has teamed up with Twitch Rivals North America for a series of custom activations.
In addition to being named the offic...
Amazon-owned Twitch had grown steadily since its 2011 launch, but the coronavirus pandemic led to a significant surge in viewership as homebound consumers seek fresh programming to stay entertained. W...
Like many other influencers, Andy set up text-to-speech recognition for his livestream, meaning that music played with every donation and the messages were read aloud. The 26-year-old from Los Angeles...
The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have?
It's a question for which there ar...
Influencer marketing is a powerful way to reach target demographics, expand audiences and develop loyalty among consumers. Brands are turning to influencer marketing en masse, with larger portions of ...
Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to various estimates. But a growing part of that spend was subscript...
Streaming platform Twitch surpassed one trillion minutes watched in 2020, according to the platforms latest global figures. A tweet from Twitch Senior Vice President Damian Burns collected multiple ne...
Amazon is spending nearly $500 million a year operating the video game division, two people familiar with the budget say. That amount doesn’t include Twitch or a new project under different manageme...
Pringles this week sponsored a livestream by gaming influencer Leahviathan in which she played video game "West of Dead" and lured a zombie character out of the game by opening a can of the snack.
Th...
2021 Calendar of Gaming Events and Marketing Conferences
2020 saw a huge growth in the video game industry, seeing revenues push to over $170 billion and reaching over 214 million people in the US alo...
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