Tony the Tiger Tackles Twitch and Becomes the First-Ever Brand...
CPG - Esports - Gaming - Press Releases

BATTLE CREEK, Mich., Aug. 15, 2022 /PRNewswire/ -- Kellogg's Frosted Flakes® and Tony the Tiger® are leveling up the fun for cereal fans and gamers with their first-of-its-kind collaboration with Tw...

Nicholas Fox
August 15, 2022

Nature Valley Launches First-Of-Its-Kind Rewards Shop on TikTo...
CPG - Influencers - Online - Partnerships - Press Releases

MINNEAPOLIS--(BUSINESS WIRE)--This back-to-school season, Nature Valley is launching a first-of-its-kind rewards program on TikTok for families who are making sustainable choices to reduce, reuse and ...

Faisal Hussain
August 2, 2022

McDonald’s “Levels Up” Popular Gaming Collec...
Dining - Esports - Gaming - Partnerships - Press Releases

CHICAGO, July 6, 2022 /PRNewswire/ -- OfflineTV and McDonald's USA have joined forces to connect fans with their favorite gamers – both online and IRL – through a partnership that will come to...

Faisal Hussain
July 6, 2022

Amazon Celebrates Prime Members With New, Exclusive Offers and...
Dining - Electronics - Online - Partnerships - Press Releases

SEATTLE--(BUSINESS WIRE)--Ahead of Prime’s biggest savings event exclusively for members, Prime Day on July 12-13, Amazon announced new offers and experiences exclusively for members. Starting today...

Faisal Hussain
July 6, 2022

The Hondaverse Comes to Fortnite on Twitch
Automotive - Gaming - Online - Streaming

The Fortnite category on Twitch has more than 80 million followers, and the automaker described the Hondaverse as a fully immersive virtual world within Fortnite on Twitch. The Hondaverse will featur...

Adweek
June 30, 2022

HelloFresh Launches New Original Twitch Series: Unleash the Fe...
CPG - Partnerships - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--HelloFresh, the world’s leading integrated food solutions group announced today the launch of a new original live competitive cooking series titled Unleash the Feast, pre...

Faisal Hussain
June 28, 2022

Sour Patch Kids Taps Twitch Streamers for Flavor Competition
CPG - Esports - Gaming

Sour Patch Kids is returning to Twitch for a campaign that pairs the Mondelēz candy brand with four creators on the livestreaming platform, per details shared with Marketing Dive. Media agency Spark ...

Marketing Dive
June 13, 2022

Rockstar Energy Drink Announces Multi-Year Partnership with Ga...
Esports - Gaming - Music - Partnerships - Press Releases

PURCHASE., N.Y., June 2, 2022 /PRNewswire/ -- Rockstar Energy Drink announced a new multi-year partnership with Gaming and Entertainment Organization, NRG. The partnership aligns NRG, the most-watc...

Faisal Hussain
June 6, 2022

Budweiser Provides Twitch Streamers With Free Tunes
Esports - Gaming - Music - Streaming

Budweiser launched a Royalty Free Bot to help provide Twitch streamers with free music to use in their videos, according to information emailed to Marketing Dive. The bot, which will be hosted on Dis...

Marketing Dive
May 17, 2022

Benefit Cosmetics Gets Into Esports With Rival Partnership
Gaming - Health & Beauty

Benefit Cosmetics is hosting what is says is the beauty industry’s first gaming tournament series for women, according to a press release. The nine-tournament series will take place on the brand’s...

Marketing Dive
May 3, 2022

Honda Reveals Lifestyle-Focused Twitch Channel: Honda DreamLab
Automotive - Streaming

Honda revealed details behind a new lifestyle-focused Twitch channel called Honda DreamLab, which it claims is the first effort of its kind for an automaker, per details shared in an email with Market...

Marketing Dive
March 21, 2022

Universal Music Group Expands Relationship Across Amazon Music...
Music - Press Releases

SANTA MONICA, Calif. and SEATTLE, Jan. 27, 2022 /PRNewswire/ -- Universal Music Group (UMG), the world leader in music-based entertainment, Twitch, and Amazon Music, today announced an expansion o...

PR Newswire
January 27, 2022

Twitch is Now On the Nintendo Switch
Gaming - Streaming

Twitch is now available for download on Nintendo Switch. Users can now watch both live and video-on-demand content in both handheld mode and on the big screen. All of the regular functions such as ea...

HypeBeast
November 16, 2021

T-Pain Teams With Twitch, Starting With Live Listening Party W...
Music - Streaming

Hip-hop icon T-Pain has entered into a content partnership with Twitch, which kicks off tonight with an exclusive listening party featuring the debut of his new single, “I’m Cool With That.” T-...

Variety
October 29, 2021

Warner Music Group and Twitch Ink ‘first-of-its-kind’ Part...
Music - Streaming

Warner Music Group (WMG) and Twitch have struck what the two companies call a “first-of-its-kind” partnership – marking the Amazon-owned livestreaming platform’s first partnership with a major...

Music Business Worldwide
September 28, 2021

In Turn Of Events, Twitch, Music Publishers Announce Collabora...
Music - Streaming

The National Music Publishers Assn. and Twitch announced an agreement to build partnerships between music publishers and the interactive livestreaming service. The deal paves the way for the economics...

Forbes
September 22, 2021

Twitch Streamers Go Dark in Protest
Esports - Gaming - Online

Many Twitch streamers went dark in protest of what they view as a failure on the platform's part to protect streamers from hate speech and attacks. The daylong boycott is part of an ongoing effort by ...

Axios
September 3, 2021

Twitch Loses Streamer TimTheTatman for YouTube
Streaming

Tim “TimTheTatman” Betar is the second Twitch streamer to leave the platform this week to broadcast exclusively on YouTube. Betar announced his departure from Twitch on Twitter Wednesday. Ben “D...

Polygon
September 3, 2021

American Eagle Homes in on Twitch with New Creator Partnership
Esports - Fashion - Gaming - Streaming

Retail brand American Eagle is Twitch's newest Official Marketing Partner, the company announced today in an email to Marketing Dive. The deal will let American Eagle amplify creators on the platform ...

MarketingDive
August 20, 2021

Marriott Partners with Pinterest; Media Buys Across TikTok, Sn...
Influencers - Online - Streaming - Tech - Travel

Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon...

Modern Retail
July 8, 2021

Maybelline & Dove Rank as Top Gen-Z Beauty Brands
Branding - Health & Beauty - Influencers - Online - Retail

Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...

Glossy
July 6, 2021

Twitch Watch Parties Land on Android and iOS
Streaming

Twitch has announced that Watch Parties, which allow communities to come together to watch, react, and discuss any movie or TV show available via Amazon Prime or Prime Video directly on Twitch. The se...

Slashgear
July 2, 2021

Twitch & Mondelez Release Limited-Edition Sour Patch Kids...
CPG - Streaming

Streaming platform Twitch teamed up with beverage, candy and food giant Mondelēz International on a limited-edition custom mix of Sour Patch Kids candy featuring popular Twitch creator TimTheTatman. ...

Adweek
July 1, 2021

Twitch | Chipotle
Dining - Gaming - Partnerships

Twitch partnered with Chipotle to make Chipotle the limited-service restaurant partner of the livestream gaming platform. The partnership consisted of Chipotle collaborating with Twitch to host eve...

Twitch | Chipotle
June 22, 2021

Twitch Taps Chipotle as Exclusive Livestream Gaming Partner
Dining - Esports - Gaming - Streaming

Chipotle Mexican Grill and livestream gaming platform Twitch have entered a partnership naming Chipotle the exclusive limited-service restaurant of /twitchgaming, a new channel on the platform, the br...

Nation's Restaurant News
June 16, 2021

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

E.l.f. Cosmetics Preps Twitch Channel Debut to Reach Gen Zers
Health & Beauty - Influencers - Online

E.l.f. Cosmetics will launch a branded Twitch channel on May 9, claiming it's the first major beauty brand to do so on the livestreaming platform. The channel will premiere at 7:30 p.m. ET with a thre...

Marketing Dive
May 7, 2021

Wonderful Pistachios Goes for Gamers with Twitch, YouTube, Soc...
CPG - Online - Tech

Wonderful Pistachios is launching an ambitious campaign on Twitch and YouTube to appeal to gamers as a healthy snacking alternative, per an announcement emailed to Marketing Dive. The $1 million execu...

Marketing Dive
May 7, 2021

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

Insider
May 3, 2021

L.A. Chargers RB Austin Ekeler: Experience the NFL Draft From ...
Gaming - Online - Sports - Streaming

Austin Ekeler launched Gridiron Gaming Group in January to help other pro athletes, celebrities and entertainers navigate the worlds of esports, streaming and gaming. He hosted a Super Bowl pregame sh...

Sport Techie
April 27, 2021

LaLiga Drives Youth Engagement Through Twitch Content Creators
Sports - Streaming

LaLiga has expanded its partnership with Twitch by engaging online influencers to deliver alternative match commentaries to new generations of Spanish football fans across the globe. The early results...

Sport Business
April 7, 2021

Dignitas & Voodoo Ranger IPA Brew Partnership
Beverages - CPG - Esports - Gaming - Sponsorships

American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner. According to the press release, the partnership will see bot...

Esports insider
April 7, 2021

Burger King Ties NBA 2K21 Trick Shot Challenge to Real-World R...
Dining - Gaming - Streaming

Burger King Spain is enticing NBA 2K21 players with the promise of free food if they can complete tough shots in the pro basketball video game on PlayStation consoles. The burger chain used in-game e...

Marketing Dive
March 26, 2021

Enthusiast Gaming Partners with TikTok
Branding - Esports - Gaming - Online - Streaming

Enthusiast Gaming, the parent company of esports organisation Luminosity Gaming, has announced a partnership with short-form mobile video platform TikTok. As a result, TikTok will leverage Enthusiast...

Esports Insider
March 23, 2021

EA Sports Launches Celebrity Game Show ‘FIFA Face-Off’
Esports - Gaming - Influencers - Streaming

Electronic Arts (EA) has announced a two-part live game show called FIFA Face-Off that pits celebrities and influencers against professional FIFA players. Airing live on March 19th and 26th, FIFA Fac...

Esports Insider
March 19, 2021

Dunkin’ and Twitch
Dining - Entertainment - Esports - Gaming - Partnerships

Dunkin' has leveled up their partnered with Twitch to become the Official Fan Fuel of Twitch North America. The partnership between the breakfast and donuts chain with the leading interactive live ...

Twitch and Dunkin'
March 16, 2021

Study: Global Esports Revenues to Hit US$1.1bn in 2021
Esports - Gaming - Streaming

The global esports audience will grow to 474 million in 2021, with revenues from competitive gaming set to be just shy of US$1.1 billion by the end of this year, according to market researcher Newzoo....

Sports Pro
March 9, 2021

University of Kentucky and Gen.G Join Forces to Host Invitatio...
Branding - Esports - Gaming - Streaming

The University of Kentucky (UK) has joined forces with multinational esports organisation Gen.G to host an invitational competition involving other universities. The University of Kentucky Esports In...

Esports Insider
March 8, 2021

A Brief History of Influencer Marketing
Influencers

Social media is fairly new as a marketing tool, but it’s already seen many trends come and go in its lifetime. One of the most popular social marketing techniques from the last few years, influencer...

Visual Contenting
March 3, 2021

Twitch’s First Transparency Report Is a Start, but Strea...
Gaming - Streaming

Today, Twitch released its first-ever transparency report, a lengthy, stat-based look at the platform’s safety initiatives over the past year. It contains some interesting, albeit granular, informat...

Kotaku
March 3, 2021

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