Warner Music Group and Twitch Ink ‘first-of-its-kind’ Part...
Music - Streaming

Warner Music Group (WMG) and Twitch have struck what the two companies call a “first-of-its-kind” partnership – marking the Amazon-owned livestreaming platform’s first partnership with a major...

Music Business Worldwide
September 28, 2021

In Turn Of Events, Twitch, Music Publishers Announce Collabora...
Music - Streaming

The National Music Publishers Assn. and Twitch announced an agreement to build partnerships between music publishers and the interactive livestreaming service. The deal paves the way for the economics...

September 22, 2021

Twitch Streamers Go Dark in Protest
Esports - Gaming - Online

Many Twitch streamers went dark in protest of what they view as a failure on the platform's part to protect streamers from hate speech and attacks. The daylong boycott is part of an ongoing effort by ...

September 3, 2021

Twitch Loses Streamer TimTheTatman for YouTube

Tim “TimTheTatman” Betar is the second Twitch streamer to leave the platform this week to broadcast exclusively on YouTube. Betar announced his departure from Twitch on Twitter Wednesday. Ben “D...

September 3, 2021

American Eagle Homes in on Twitch with New Creator Partnership
Esports - Fashion - Gaming - Streaming

Retail brand American Eagle is Twitch's newest Official Marketing Partner, the company announced today in an email to Marketing Dive. The deal will let American Eagle amplify creators on the platform ...

August 20, 2021

Marriott Partners with Pinterest; Media Buys Across TikTok, Sn...
Influencers - Online - Streaming - Tech - Travel

Marriott Bonvoy and Pinterest teamed up for the latest activation in Marriott’s broader “The Power of Travel” campaign, a multiplatform investment across streaming platforms like HBO Max, Amazon...

Modern Retail
July 8, 2021

Maybelline & Dove Rank as Top Gen-Z Beauty Brands
Branding - Health & Beauty - Influencers - Online - Retail

Gen-Z media company Kyra’s “Gen Z State of Beauty Report” released on Monday reveals that Maybelline ranks first among makeup brands and Dove leads skin care in a survey of 3.500 respondents age...

July 6, 2021

Twitch Watch Parties Land on Android and iOS

Twitch has announced that Watch Parties, which allow communities to come together to watch, react, and discuss any movie or TV show available via Amazon Prime or Prime Video directly on Twitch. The se...

July 2, 2021

Twitch & Mondelez Release Limited-Edition Sour Patch Kids...
CPG - Streaming

Streaming platform Twitch teamed up with beverage, candy and food giant Mondelēz International on a limited-edition custom mix of Sour Patch Kids candy featuring popular Twitch creator TimTheTatman. ...

July 1, 2021

Twitch | Chipotle
Dining - Gaming - Partnerships

Twitch partnered with Chipotle to make Chipotle the limited-service restaurant partner of the livestream gaming platform. The partnership consisted of Chipotle collaborating with Twitch to host eve...

Twitch | Chipotle
June 22, 2021

Twitch Taps Chipotle as Exclusive Livestream Gaming Partner
Dining - Esports - Gaming - Streaming

Chipotle Mexican Grill and livestream gaming platform Twitch have entered a partnership naming Chipotle the exclusive limited-service restaurant of /twitchgaming, a new channel on the platform, the br...

Nation's Restaurant News
June 16, 2021

What Live Sports on Amazon Means for Brands
CPG - Retail - Sports - Streaming - Television

On the surface, the new focus on sports might seem like an odd choice. Sports streaming rights are incredibly expensive — the NFL deal is costing Amazon about $1 billion a year — and while Amazon ...

Modern Retail
May 21, 2021

E.l.f. Cosmetics Preps Twitch Channel Debut to Reach Gen Zers
Health & Beauty - Influencers - Online

E.l.f. Cosmetics will launch a branded Twitch channel on May 9, claiming it's the first major beauty brand to do so on the livestreaming platform. The channel will premiere at 7:30 p.m. ET with a thre...

Marketing Dive
May 7, 2021

Wonderful Pistachios Goes for Gamers with Twitch, YouTube, Soc...
CPG - Online - Tech

Wonderful Pistachios is launching an ambitious campaign on Twitch and YouTube to appeal to gamers as a healthy snacking alternative, per an announcement emailed to Marketing Dive. The $1 million execu...

Marketing Dive
May 7, 2021

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

May 3, 2021

L.A. Chargers RB Austin Ekeler: Experience the NFL Draft From ...
Gaming - Online - Sports - Streaming

Austin Ekeler launched Gridiron Gaming Group in January to help other pro athletes, celebrities and entertainers navigate the worlds of esports, streaming and gaming. He hosted a Super Bowl pregame sh...

Sport Techie
April 27, 2021

LaLiga Drives Youth Engagement Through Twitch Content Creators
Sports - Streaming

LaLiga has expanded its partnership with Twitch by engaging online influencers to deliver alternative match commentaries to new generations of Spanish football fans across the globe. The early results...

Sport Business
April 7, 2021

Dignitas & Voodoo Ranger IPA Brew Partnership
Beverages - CPG - Esports - Gaming - Sponsorships

American esports organisation Dignitas has announced New Belgium Brewing Company’s IPA brand Voodoo Ranger as its official beer partner. According to the press release, the partnership will see bot...

Esports insider
April 7, 2021

Burger King Ties NBA 2K21 Trick Shot Challenge to Real-World R...
Dining - Gaming - Streaming

Burger King Spain is enticing NBA 2K21 players with the promise of free food if they can complete tough shots in the pro basketball video game on PlayStation consoles. The burger chain used in-game e...

Marketing Dive
March 26, 2021

Enthusiast Gaming Partners with TikTok
Branding - Esports - Gaming - Online - Streaming

Enthusiast Gaming, the parent company of esports organisation Luminosity Gaming, has announced a partnership with short-form mobile video platform TikTok. As a result, TikTok will leverage Enthusiast...

Esports Insider
March 23, 2021

EA Sports Launches Celebrity Game Show ‘FIFA Face-Off’
Esports - Gaming - Influencers - Streaming

Electronic Arts (EA) has announced a two-part live game show called FIFA Face-Off that pits celebrities and influencers against professional FIFA players. Airing live on March 19th and 26th, FIFA Fac...

Esports Insider
March 19, 2021

Dunkin’ and Twitch
Dining - Entertainment - Esports - Gaming - Partnerships

Dunkin' has leveled up their partnered with Twitch to become the Official Fan Fuel of Twitch North America. The partnership between the breakfast and donuts chain with the leading interactive live ...

Twitch and Dunkin'
March 16, 2021

Study: Global Esports Revenues to Hit US$1.1bn in 2021
Esports - Gaming - Streaming

The global esports audience will grow to 474 million in 2021, with revenues from competitive gaming set to be just shy of US$1.1 billion by the end of this year, according to market researcher Newzoo....

Sports Pro
March 9, 2021

University of Kentucky and Gen.G Join Forces to Host Invitatio...
Branding - Esports - Gaming - Streaming

The University of Kentucky (UK) has joined forces with multinational esports organisation Gen.G to host an invitational competition involving other universities. The University of Kentucky Esports In...

Esports Insider
March 8, 2021

A Brief History of Influencer Marketing

Social media is fairly new as a marketing tool, but it’s already seen many trends come and go in its lifetime. One of the most popular social marketing techniques from the last few years, influencer...

Visual Contenting
March 3, 2021

Twitch’s First Transparency Report Is a Start, but Strea...
Gaming - Streaming

Today, Twitch released its first-ever transparency report, a lengthy, stat-based look at the platform’s safety initiatives over the past year. It contains some interesting, albeit granular, informat...

March 3, 2021

Doritos Teams Up With Twitch Rivals Europe Event
CPG - Gaming

Twitch Rivals Europe has named its first sponsor for the streamer and esports event, with snack brand Doritos announced as an official marketing partner. As a result of the partnership, Doritos will ...

Esports Insider
March 3, 2021

Twitch Brings International Basketball (FIBA) to Streamers in ...
Branding - Online - Sports - Streaming

The International Basketball Federation (Fiba) will live stream around 600 hours of live games a year on Twitch as part of a broader partnership with the Amazon-owned streaming service. The tournamen...

Sports Pro
February 26, 2021

Twitch Rivals Brews Up Dunkin’ Collaboration
Esports - Retail - Streaming

American coffee and doughnut company Dunkin’, also known as Dunkin’ Donuts, has teamed up with Twitch Rivals North America for a series of custom activations. In addition to being named the offic...

Esports Insider
February 25, 2021

Twitch Reaches Beyond Gaming
Branding - Streaming

Amazon-owned Twitch had grown steadily since its 2011 launch, but the coronavirus pandemic led to a significant surge in viewership as homebound consumers seek fresh programming to stay entertained. W...

Marketing Dive
February 19, 2021

Twitch Streamer Made $16,000 Filming Himself Sleep
Influencers - Online - Streaming

Like many other influencers, Andy set up text-to-speech recognition for his livestream, meaning that music played with every donation and the messages were read aloud. The 26-year-old from Los Angeles...

Business Insider
February 17, 2021

Influencers Boost Attention to Brands Yet Erode Sentiment Towa...

The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have? It's a question for which there ar...

February 17, 2021

Influencer Marketing: In-House Or Agency?

Influencer marketing is a powerful way to reach target demographics, expand audiences and develop loyalty among consumers. Brands are turning to influencer marketing en masse, with larger portions of ...

February 12, 2021

Top 100 Subscription Apps Grew 34% to $13B in 2020

Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to various estimates. But a growing part of that spend was subscript...

February 11, 2021

Latest Twitch Figures Show 2m+ Average Viewers at Any Moment

Streaming platform Twitch surpassed one trillion minutes watched in 2020, according to the platforms latest global figures. A tweet from Twitch Senior Vice President Damian Burns collected multiple ne...

Esports Observer
February 2, 2021

Amazon Can Make Just About Anything—Except a Good Video Game
Gaming - Online

Amazon is spending nearly $500 million a year operating the video game division, two people familiar with the budget say. That amount doesn’t include Twitch or a new project under different manageme...

February 2, 2021

Pringles brings video game zombie to life in Twitch livestream
CPG - Gaming

Pringles this week sponsored a livestream by gaming influencer Leahviathan in which she played video game "West of Dead" and lured a zombie character out of the game by opening a can of the snack. Th...

Marketing Dive
January 29, 2021

Game streaming viewership nearly doubled during the pandemic

The study shows that overall viewership across Facebook Gaming, Mixer, Twitch, and YouTube Gaming was up 78.5% to a total of 27.9 billion hours. Twitch still occupies the top spot among the three plat...

January 29, 2021

The future of streaming is video games
Gaming - Streaming

Move over Disney+ and Netflix—video game platforms are the next streamers to keep an eye on. From filming TV shows to creating spaces where kids can go to hang out and chat, platforms like Roblox a...

January 29, 2021

2021 Video Game Marketing Events & Conferences
Blog Post - Esports - Gaming

2021 Calendar of Gaming Events and Marketing Conferences 2020 saw a huge growth in the video game industry, seeing revenues push to over $170 billion and reaching over 214 million people in the US alo...

Thomas Kee
January 26, 2021

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