The 2022 Billboard Women in Music Awards will stream live on Twitter from the YouTube Theater at Hollywood Park in Los Angeles on March 2. Re-establishing its longstanding relationship with Twitter, t...
All of the major social platforms rolled out new tools and insights to help both fans and brands engage with the event.
The Super Bowl has become a major focus for brands on social, with trending tie...
Disney, Warner Bros. and Sony are trying out promotion of tentpole movies on accounts run and managed by the social media giant.
In late October, Twitter and Warner Bros. unveiled its #DuneWeek marke...
Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hosting...
Paramount Plus has announced a new partnership with Twitter centered around better promoting its exclusive shows and events, in addition to hosting three Twitter Watch Parties with fans for “select ...
Texas is on the verge of passing a new law that would crack down on social media companies Republicans say are censoring conservative speech.
The legislature passed the bill. It now heads to the desk...
Say goodbye to Fleets, the row of fullscreen tweets at the top of the Twitter timeline that expire after 24 hours. The ephemeral tweet format is shutting down due to low usage after launching widely j...
Facebook is working on a new 'Threads' option, which would provide a means to bolt on additional new posts to an original, in order to build a broader contextual story through your updates.
https://t...
In early March of 2020, Wendy's was in the midst of one of its biggest innovations in years: The introduction of a nationwide breakfast menu. A heavy marketing push generated hype for the rollout when...
Twitter has officially announced Twitter Blue, a paid subscription service that offers access to new features like undoing tweets and viewing threads in an easier to digest “Reader Mode.” Starting...
The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes. The limited-edition mystery fl...
TikTok is now the second most popular platform for influencer marketing, right behind Instagram.
68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021.
H...
PepsiCo's Frito-Lay unit is offering people a chance to win branded merchandise by showing their love of Cheetos or Doritos through voting on social media for their favorite snack brand. The "Flamin' ...
A coalition of English soccer's largest governing bodies and organisations including the Football Association (FA), Premier League and English Football League (EFL) will go silent on social media this...
A $3.8 billion company showed that creative marketing on Reddit can pay off.
This February, Little Caesars, the third largest pizza chain in the country, brought back its “Pretzel Crust Pizza” vi...
Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration's promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May...
CarMax partnered with coffee chain Dunkin' to promote a new service that gives customers 24 hours to test drive a car. As part of its "Doin' Donuts" campaign, the used-car dealer is offering $10 gift ...
Twitter held talks with Clubhouse around a potential acquisition of the live drop-in audio networking platform, with a deal value somewhere around $4 billion, according to a report from Bloomberg. Tec...
The crypto market moves in waves. Bitcoin remains the undisputed blockchain industry leader, but as the major banks and investment funds accumulate BTC, retail investors always try to find “the next...
During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment.
"TikTok has been able to build and gr...
Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run.
For National Beer Day today (April 7), the marketer deplo...
Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. And the leagues of guru-style performance marketers will likely s...
The Intercept obtained an internal description of the program, code-named "Veritas," which was established in 2018. It was originally intended to defend the company and CEO Jeff Bezos. Amazon's ambass...
Miley Cyrus has partnered with Cash App to distribute $1 million in stocks to fans, becoming the first person in history to give away such a high volume of shares en masse in a nearly instantaneous fa...
Kraft Mayo is giving away kits to help consumers overcome an "irrational fear" of mayonnaise, a condition the condiment brand describes as "mayophobia." Parent company Kraft Heinz is running a social ...
What would social media platforms look like if they were inundated with only wholesome and non-toxic content? Bigo Live is looking to pave the way in this space.
Bigo, a live-streaming platform on wh...
Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too.
Pepsi and Peeps are collaborating on a new drink that combines the two extr...
The Premier Lacrosse League (PLL) will host its 2021 entry draft via Twitter Spaces, the platform’s new social audio feature.
Twitter’s latest user function, which resembles the increasingly popu...
Since early March 2021, Twitter began adding a “Shop” button to the bottom of some tweets, part of a larger attempt to integrate shopping capabilities into the app. The buy button on Twitter, nota...
Creators are the lifeblood of any social media platform, driving trends and engagement and building a loyal community. Creators may join a platform to build an audience, but ultimately the platform ha...
Twitter is testing a way to let you watch YouTube videos right from your timeline. Typically, when someone includes a YouTube link in a tweet, clicking that link sends you to YouTube, which can be fru...
Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...
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