Tom Hanks to Host Inauguration TV Special With Performances by...
Streaming - Television

Tom Hanks will host a primetime TV special celebrating the inauguration of Joe Biden as President of the United States, with performances by Demi Lovato, Justin Timberlake, Jon Bon Jovi and Ant Clemon...

Variety
January 13, 2021

Twitter Acquires Team Behind Podcast App Breaker
Online - Podcasts

Twitter is acquiring the team behind Breaker, a podcast app with community and social elements launched in 2016. The news comes a month after the social media giant announced testing of an audio-enabl...

Deadline
January 5, 2021

Presidential Twitter Accounts Will Reset to Zero on Jan. 20
Online - Tech

Folks who already follow The White House, for example, will be notified that the account has been archived (via the @WhiteHouse45 handle), and given the option to follow Biden's fresh @WhiteHouse acco...

Entrepreneur
December 23, 2020

Twitter Appoints Beverly W. Jackson VP of Global Brand and Con...
Online

In a social media universe where each platform mirrors the next, branding is everything. At least, that’s probably what Twitter’s new VP of Global Brand and Consumer Marketing, Beverly W. Jackson, w...

Marketing Brew
December 21, 2020

2020 Social Media Listicles: Top Trends, Creators, Videos ...
Listicles - Online

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Microsoft Acquires Esports Platform Smash.gg
Online

Smash.gg, the tournament organizer platform, has been acquired by Microsoft today. Smash.gg is an esports platform that specializes in organizing tournaments. Created back in 2015, the online tool ...

The Gamer
December 3, 2020

Salesforce buys Slack in a $27.7B megadeal
Online - Tech

The new deal also puts Salesforce more on par—and in competition—with its arch rival and sometime friend Microsoft, whose Teams product has been directly challenging Slack in the market. Microsoft...

TechCrunch
December 1, 2020

Brands have fun with ‘This Claim is Disputed’ Twit...
Branding

Brands saw an opportunity to take part in the pop culture conversation, even with the meme’s political nature. For the full story, visit AdAge  -  https://adage.com/article/digital/brands-have-...

AdAge
November 25, 2020

10 embarrassing PR fails that show how NOT to pitch
Agency - Branding

It’s no secret it is hard for a startup to get coverage in top tier tech media. However, PRs learned to be creative and come up with tools and techniques which make even their colleagues’ brows ra...

The Next Web
November 25, 2020

Twitter partners with Dive Esports to promote 2 Esport Teams
Esports - Online

Italian esports media company Dive Esports has partnered with Twitter to “promote and monetize premium content” hosted on the official Twitter channels of its teams, the Samsung Morning Stars and ...

Esports Observer
November 23, 2020

How Buzzer is bringing live sport to the House of Highlights g...
Sports - Tech

The mobile platform is being pitched at young consumers by offering frictionless look-ins to live games, combining its own mobile broadcast rights acquisitions with the users’ existing subscriptions...

SportsPro Media
November 6, 2020

Social platforms’ explosive revenue growth signals pande...
Online

Earnings results from Facebook, Twitter and Pinterest Thursday built on momentum established by Snap and suggest bigger bets on areas like e-commerce are paying off. For the full story, visit Marke...

Marketing Dive
October 30, 2020

Kroger turns photos into recipes with AI-powered Twitter tool
CPG - Tech

Kroger has launched an artificial intelligence-based digital tool that allows consumers to access recipes by tweeting photos of products they have on hand.

Mobile Marketer
October 13, 2020

NBC Olympics, Twitter Extend Digital Content Partnership for T...
Sports - Streaming - Television

Through these initiatives, NBC Olympics and Twitter will connect Twitter’s engaged audience in the United States to the Olympic athletes, the host city, and the Games’ most unforgettable moments. ...

Sports Video
October 9, 2020

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