The Twitter Blue Subscription Service Starts Rolling Out
Influencers - Tech

Twitter has officially announced Twitter Blue, a paid subscription service that offers access to new features like undoing tweets and viewing threads in an easier to digest “Reader Mode.” Starting...

The Verge
June 3, 2021

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

Forbes
May 21, 2021

Twitter Is Testing a New Tip Jar Feature for Sending Money to ...
Tech

Twitter has started rolling out a new Tip Jar feature on its Android and iOS apps, which (as rumored) will allow users to send money directly to their favorite accounts. To use the tip jar, simply ta...

The Verge
May 7, 2021

Sour Patch Kids Introduces Brand’s First Mystery Flavor
Branding - CPG - Online

The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes. The limited-edition mystery fl...

Candy Industry
May 5, 2021

Facebook Board Upholds Trump Ban
Online

Facebook was justified in its decision to suspend then-President Donald Trump after the Jan. 6 insurrection at the U.S. Capitol, the company's Oversight Board said on Wednesday. That means the compan...

NPR
May 5, 2021

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

Insider
May 3, 2021

Cheetos, Doritos Face Off In ‘Flamin’ Hot’ S...
CPG - Online - Retail

PepsiCo's Frito-Lay unit is offering people a chance to win branded merchandise by showing their love of Cheetos or Doritos through voting on social media for their favorite snack brand. The "Flamin' ...

Marketing Dive
April 30, 2021

English Soccer to Boycott Social Media in Response to Online A...
Online - Sports - Tech

A coalition of English soccer's largest governing bodies and organisations including the Football Association (FA), Premier League and English Football League (EFL) will go silent on social media this...

Sports Pro Media
April 27, 2021

Brands are Increasingly Seeing Reddit as a Marketing Goldmine
Branding - Online

A $3.8 billion company showed that creative marketing on Reddit can pay off. This February, Little Caesars, the third largest pizza chain in the country, brought back its “Pretzel Crust Pizza” vi...

Modern Retail
April 26, 2021

Twitter May Let You Tip People for Their Great Tweets
Online - Tech

Twitter has said it’s exploring features like tipping to give people a way to pay other Twitter users, and now we have further evidence that a tip feature may be on the way. App researcher Jane Manc...

The Verge
April 26, 2021

Can the Wine Industry Benefit From Clubhouse?
Beverages - Online - Tech

Wine professionals including sommeliers, viticulturalists, and journalists are using the app as a vehicle for discussions about consumer consumption, natural wine, soil, and to generally geek out abou...

VinePair
April 23, 2021

Twitter, Facebook, and Snap are Part of White House Vaccinatio...
Health & Beauty - Online - Tech

Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration's promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May...

The Verge
April 19, 2021

CarMax Touts 24-Hour Test Drives with Dunkin’ Detour
Automotive - Beverages - Branding

CarMax partnered with coffee chain Dunkin' to promote a new service that gives customers 24 hours to test drive a car. As part of its "Doin' Donuts" campaign, the used-car dealer is offering $10 gift ...

Marketing Dive
April 13, 2021

Twitter Tried to Acquire Clubhouse
Influencers - Online

Twitter held talks with Clubhouse around a potential acquisition of the live drop-in audio networking platform, with a deal value somewhere around $4 billion, according to a report from Bloomberg. Tec...

Tech Crunch
April 8, 2021

NFT Gold Rush: Here’s Why Everyone Is Talking About Non-...
Finance

The crypto market moves in waves. Bitcoin remains the undisputed blockchain industry leader, but as the major banks and investment funds accumulate BTC, retail investors always try to find “the next...

Entrepreneur
April 8, 2021

TikTok’s Competition Heats Up, but There’s Plenty ...
Influencers - Online - Tech

During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment. "TikTok has been able to build and gr...

Cheddar
April 7, 2021

Molson Coors Puts Giant QR Codes on Runners to Push Low-Calori...
Beverages - CPG - Tech

Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run. For National Beer Day today (April 7), the marketer deplo...

Marketing Dive
April 7, 2021

As Customer Data Gets Scarcer, Performance Marketers Face Fall...
Agencies - Branding - Online - Tech

Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. And the leagues of guru-style performance marketers will likely s...

Modern Retail
April 5, 2021

Amazon Hires an Army to Defend Itself on Twitter
Online - Retail

The Intercept obtained an internal description of the program, code-named "Veritas," which was established in 2018. It was originally intended to defend the company and CEO Jeff Bezos. Amazon's ambass...

Entrepreneur
April 1, 2021

Miley Cyrus Surprises Fans by Giving Out $1 Million in Stocks ...
Finance - Music - Sponsorships

Miley Cyrus has partnered with Cash App to distribute $1 million in stocks to fans, becoming the first person in history to give away such a high volume of shares en masse in a nearly instantaneous fa...

Variety
April 1, 2021

Kraft Mayo Offers Kits to Help Overcome ‘Mayophobia̵...
CPG - Online

Kraft Mayo is giving away kits to help consumers overcome an "irrational fear" of mayonnaise, a condition the condiment brand describes as "mayophobia." Parent company Kraft Heinz is running a social ...

Marketing Dive
March 31, 2021

Even LinkedIn is Making a Clubhouse Clone
Online - Tech

It feels like just about every big tech company is working on a Clubhouse-like social audio feature — Twitter’s Spaces feature is rolling out now, Facebook is reportedly building one, Spotify is m...

The Verge
March 31, 2021

New Social Media App Tries to Remove Toxic Content
Influencers - Online

What would social media platforms look like if they were inundated with only wholesome and non-toxic content? Bigo Live is looking to pave the way in this space. Bigo, a live-streaming platform on wh...

Toronto Star
March 26, 2021

Pepsi’s Newest Flavor Has Peeps In It
Beverages - Branding - CPG

Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too. Pepsi and Peeps are collaborating on a new drink that combines the two extr...

CNN Business
March 25, 2021

Twitter, Mattel & Adobe Sign Equal Pay Pledge
Online - Toys

California women lose a combined total of $78.6 billion each year because of the gender pay gap, and California’s First Partner Jennifer Siebel Newsom and the California Commission on the Status of ...

Forbes
March 25, 2021

PLL Taps Twitter Spaces for 2021 Draft
Online - Sports - Tech

The Premier Lacrosse League (PLL) will host its 2021 entry draft via Twitter Spaces, the platform’s new social audio feature. Twitter’s latest user function, which resembles the increasingly popu...

Sports Pro Media
March 25, 2021

Why Twitter is Testing a ‘Shop’ Button
Online - Retail - Tech

Since early March 2021, Twitter began adding a “Shop” button to the bottom of some tweets, part of a larger attempt to integrate shopping capabilities into the app. The buy button on Twitter, nota...

Modern Retail
March 22, 2021

Social Media Platforms are Going to War for Online Talent
Influencers - Online - Tech

Creators are the lifeblood of any social media platform, driving trends and engagement and building a loyal community. Creators may join a platform to build an audience, but ultimately the platform ha...

CNN Business
March 19, 2021

Twitter is Testing Letting You Watch YouTube Videos Right From...
Online - Tech

Twitter is testing a way to let you watch YouTube videos right from your timeline. Typically, when someone includes a YouTube link in a tweet, clicking that link sends you to YouTube, which can be fru...

The Verge
March 19, 2021

Porsche Takes Excellent Adventure with ‘Bill & Ted&...
Automotive - Branding - Theatrical

Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...

MarketingDive
March 17, 2021

How a Year of Living Almost Exclusively Online Made the Intern...
Online

On the audio-based app Clubhouse, people are gathering in virtual rooms to make whale moaning noises or to participate in silent meditation together. Hundreds of people on the popular gaming platform ...

CNN Business
March 12, 2021

WTF is an NFT: Everything You Need to Know
Influencers - Online - Tech

NFTs are non-fungible tokens. They act as a non-duplicable digital certificate of ownership for any assigned digital asset. Basically, it is a smart contract that is put together using bits of open so...

Digiday
March 11, 2021

NFTs are Changing Cultural Value Creation
Finance - Online - Tech

NFT’s and the architecture of smart contracts and the way that social tokens work, these are all opportunities for the creators and originators of culture, to finally take part and participate in th...

TechCrunch
March 10, 2021

Square to Acquire Jay-Z’s Tidal Streaming Service for $297 M...
Music - Streaming

Square, the payments-processing company led by CEO Jack Dorsey, announced plans to buy a “significant” majority stake in Tidal, the music and entertainment streaming platform run by Jay-Z. Square...

Variety
March 4, 2021

How Do Influencers Get Jobs? It’s Changing
Influencers - Online

The business of influence is professionalizing. Content creators are signing to major talent agencies. In February, SAG-AFTRA, the largest union in the entertainment industry, expanded coverage to peo...

New York Times
March 3, 2021

Twitter Announces Paid Super Follows to Let You Charge for Twe...
Online - Tech

Twitter announced a pair of big upcoming features today: the ability for users to charge their followers for access to additional content, and the ability to create and join groups based around specif...

The Verge
February 26, 2021

SAG-AFTRA Reveals Details Of Its Influencers Contract
Influencers

SAG-AFTRA’s new Influencers Agreement, which the national board approved earlier this month, allows social media creators of sponsored content to join the union just like any other commercial perfor...

Deadline
February 19, 2021

NBCUniversal and Twitter
Online - Partnerships - Streaming - Television

NBCUniversal and Twitter came together for a multi-year social media partnership to create premium content.

NBCUniversal and Twitter
February 18, 2021

Facebook Is Developing a Clubhouse Clone
Online

In news that will surprise absolutely no one, Facebook is reportedly now in the process of developing its own Clubhouse clone, as it looks to nullify the rapid growth of the audio social app. Clubhou...

SocialMediaToday
February 17, 2021

Influencer Marketing: In-House Or Agency?
Influencers

Influencer marketing is a powerful way to reach target demographics, expand audiences and develop loyalty among consumers. Brands are turning to influencer marketing en masse, with larger portions of ...

Forbes
February 12, 2021

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