General Mills, Audi and Pfizer Join Growing List of Companies ...
Automotive - CPG - Health & Beauty - Online - Retail

Food company General Mills Inc., Oreo maker Mondelez International Inc., Pfizer Inc. and Volkswagen AG’s Audi are among a growing list of brands that have temporarily paused their Twitter advertisin...

The Wall Street Journal
November 7, 2022

Elon Musk Has Taken Control of Twitter and Fired its Top Execu...
Influencers - Online - Tech

Elon Musk has completed his $44 billion deal to buy Twitter, a source familiar with the deal told CNN Thursday, putting the world’s richest man in charge of one of the world’s most influential soc...

October 28, 2022

Twitter x Shopify: Making Social Commerce Easier for Merchants
Online - Partnerships - Press Releases - Retail

Starting today, thanks to our new partnership with Shopify, all U.S. Shopify merchants will have a quick and easy way to tap into Twitter to drive their customers to purchase. With our Twitter Shoppi...

Faisal Hussain
June 28, 2022

Billboard’s Women In Music Awards are Back, and Fans Can Str...

The 2022 Billboard Women in Music Awards will stream live on Twitter from the YouTube Theater at Hollywood Park in Los Angeles on March 2. Re-establishing its longstanding relationship with Twitter, t...

February 15, 2022

How Social Platforms Celebrated Super Bowl LVI

All of the major social platforms rolled out new tools and insights to help both fans and brands engage with the event. The Super Bowl has become a major focus for brands on social, with trending tie...

Social Media Today
February 14, 2022

Twitter’s New Marketing Pitch to Studios
Streaming - Theatrical

Disney, Warner Bros. and Sony are trying out promotion of tentpole movies on accounts run and managed by the social media giant. In late October, Twitter and Warner Bros. unveiled its #DuneWeek marke...

Hollywood Reporter
January 12, 2022

Walmart to Hold Twitter’s First Shoppable Livestream Event
Online - Press Releases - Retail

Twitter’s e-commerce initiatives now include livestream shopping and Walmart will be the first retailer to test the new platform. Over the past year, Walmart has invested in live shopping by hosting...

Nicholas Fox
November 22, 2021

Paramount Plus Is Trying To Make Its Shows Go Viral With New T...

Paramount Plus has announced a new partnership with Twitter centered around better promoting its exclusive shows and events, in addition to hosting three Twitter Watch Parties with fans for “select ...

The Verge
November 10, 2021

Texas is About to Pass a New Law Republicans Say Will Stop Cen...
Online - Tech

Texas is on the verge of passing a new law that would crack down on social media companies Republicans say are censoring conservative speech. The legislature passed the bill. It now heads to the desk...

USA Today
September 3, 2021

Twitter is Shutting Down Fleets
Influencers - Online

Say goodbye to Fleets, the row of fullscreen tweets at the top of the Twitter timeline that expire after 24 hours. The ephemeral tweet format is shutting down due to low usage after launching widely j...

The Verge
July 15, 2021

Facebook is Testing a New ‘Threads’ Option for Fee...

Facebook is working on a new 'Threads' option, which would provide a means to bolt on additional new posts to an original, in order to build a broader contextual story through your updates. https://t...

Social Media Today
July 6, 2021

Twitter is Giving Away 140 Free NFTs

Twitter has broken into the digital asset space with a giveaway of 140 NFTs in seven different designs. For today only via the official Twitter account, the social media platform is distributing the N...

July 1, 2021

Wendy’s CMO Talks Rick & Morty Activation, $1B Brea...
Attractions - Dining - Online

In early March of 2020, Wendy's was in the midst of one of its biggest innovations in years: The introduction of a nationwide breakfast menu. A heavy marketing push generated hype for the rollout when...

June 29, 2021

The Twitter Blue Subscription Service Starts Rolling Out
Influencers - Tech

Twitter has officially announced Twitter Blue, a paid subscription service that offers access to new features like undoing tweets and viewing threads in an easier to digest “Reader Mode.” Starting...

The Verge
June 3, 2021

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

May 21, 2021

Twitter Is Testing a New Tip Jar Feature for Sending Money to ...

Twitter has started rolling out a new Tip Jar feature on its Android and iOS apps, which (as rumored) will allow users to send money directly to their favorite accounts. To use the tip jar, simply ta...

The Verge
May 7, 2021

Sour Patch Kids Introduces Brand’s First Mystery Flavor
Branding - CPG - Online

The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes. The limited-edition mystery fl...

Candy Industry
May 5, 2021

Facebook Board Upholds Trump Ban

Facebook was justified in its decision to suspend then-President Donald Trump after the Jan. 6 insurrection at the U.S. Capitol, the company's Oversight Board said on Wednesday. That means the compan...

May 5, 2021

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

May 3, 2021

Cheetos, Doritos Face Off In ‘Flamin’ Hot’ S...
CPG - Online - Retail

PepsiCo's Frito-Lay unit is offering people a chance to win branded merchandise by showing their love of Cheetos or Doritos through voting on social media for their favorite snack brand. The "Flamin' ...

Marketing Dive
April 30, 2021

English Soccer to Boycott Social Media in Response to Online A...
Online - Sports - Tech

A coalition of English soccer's largest governing bodies and organisations including the Football Association (FA), Premier League and English Football League (EFL) will go silent on social media this...

Sports Pro Media
April 27, 2021

Brands are Increasingly Seeing Reddit as a Marketing Goldmine
Branding - Online

A $3.8 billion company showed that creative marketing on Reddit can pay off. This February, Little Caesars, the third largest pizza chain in the country, brought back its “Pretzel Crust Pizza” vi...

Modern Retail
April 26, 2021

Twitter May Let You Tip People for Their Great Tweets
Online - Tech

Twitter has said it’s exploring features like tipping to give people a way to pay other Twitter users, and now we have further evidence that a tip feature may be on the way. App researcher Jane Manc...

The Verge
April 26, 2021

Can the Wine Industry Benefit From Clubhouse?
Beverages - Online - Tech

Wine professionals including sommeliers, viticulturalists, and journalists are using the app as a vehicle for discussions about consumer consumption, natural wine, soil, and to generally geek out abou...

April 23, 2021

Twitter, Facebook, and Snap are Part of White House Vaccinatio...
Health & Beauty - Online - Tech

Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration's promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May...

The Verge
April 19, 2021

CarMax Touts 24-Hour Test Drives with Dunkin’ Detour
Automotive - Beverages - Branding

CarMax partnered with coffee chain Dunkin' to promote a new service that gives customers 24 hours to test drive a car. As part of its "Doin' Donuts" campaign, the used-car dealer is offering $10 gift ...

Marketing Dive
April 13, 2021

Twitter Tried to Acquire Clubhouse
Influencers - Online

Twitter held talks with Clubhouse around a potential acquisition of the live drop-in audio networking platform, with a deal value somewhere around $4 billion, according to a report from Bloomberg. Tec...

Tech Crunch
April 8, 2021

NFT Gold Rush: Here’s Why Everyone Is Talking About Non-...

The crypto market moves in waves. Bitcoin remains the undisputed blockchain industry leader, but as the major banks and investment funds accumulate BTC, retail investors always try to find “the next...

April 8, 2021

TikTok’s Competition Heats Up, but There’s Plenty ...
Influencers - Online - Tech

During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment. "TikTok has been able to build and gr...

April 7, 2021

Molson Coors Puts Giant QR Codes on Runners to Push Low-Calori...
Beverages - CPG - Tech

Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run. For National Beer Day today (April 7), the marketer deplo...

Marketing Dive
April 7, 2021

As Customer Data Gets Scarcer, Performance Marketers Face Fall...
Agencies - Branding - Online - Tech

Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. And the leagues of guru-style performance marketers will likely s...

Modern Retail
April 5, 2021

Amazon Hires an Army to Defend Itself on Twitter
Online - Retail

The Intercept obtained an internal description of the program, code-named "Veritas," which was established in 2018. It was originally intended to defend the company and CEO Jeff Bezos. Amazon's ambass...

April 1, 2021

Miley Cyrus Surprises Fans by Giving Out $1 Million in Stocks ...
Finance - Music - Sponsorships

Miley Cyrus has partnered with Cash App to distribute $1 million in stocks to fans, becoming the first person in history to give away such a high volume of shares en masse in a nearly instantaneous fa...

April 1, 2021

Kraft Mayo Offers Kits to Help Overcome ‘Mayophobia̵...
CPG - Online

Kraft Mayo is giving away kits to help consumers overcome an "irrational fear" of mayonnaise, a condition the condiment brand describes as "mayophobia." Parent company Kraft Heinz is running a social ...

Marketing Dive
March 31, 2021

Even LinkedIn is Making a Clubhouse Clone
Online - Tech

It feels like just about every big tech company is working on a Clubhouse-like social audio feature — Twitter’s Spaces feature is rolling out now, Facebook is reportedly building one, Spotify is m...

The Verge
March 31, 2021

New Social Media App Tries to Remove Toxic Content
Influencers - Online

What would social media platforms look like if they were inundated with only wholesome and non-toxic content? Bigo Live is looking to pave the way in this space. Bigo, a live-streaming platform on wh...

Toronto Star
March 26, 2021

Pepsi’s Newest Flavor Has Peeps In It
Beverages - Branding - CPG

Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too. Pepsi and Peeps are collaborating on a new drink that combines the two extr...

CNN Business
March 25, 2021

Twitter, Mattel & Adobe Sign Equal Pay Pledge
Online - Toys

California women lose a combined total of $78.6 billion each year because of the gender pay gap, and California’s First Partner Jennifer Siebel Newsom and the California Commission on the Status of ...

March 25, 2021

PLL Taps Twitter Spaces for 2021 Draft
Online - Sports - Tech

The Premier Lacrosse League (PLL) will host its 2021 entry draft via Twitter Spaces, the platform’s new social audio feature. Twitter’s latest user function, which resembles the increasingly popu...

Sports Pro Media
March 25, 2021

Why Twitter is Testing a ‘Shop’ Button
Online - Retail - Tech

Since early March 2021, Twitter began adding a “Shop” button to the bottom of some tweets, part of a larger attempt to integrate shopping capabilities into the app. The buy button on Twitter, nota...

Modern Retail
March 22, 2021

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