Twitter has officially announced Twitter Blue, a paid subscription service that offers access to new features like undoing tweets and viewing threads in an easier to digest “Reader Mode.” Starting...
The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes. The limited-edition mystery fl...
TikTok is now the second most popular platform for influencer marketing, right behind Instagram.
68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021.
H...
PepsiCo's Frito-Lay unit is offering people a chance to win branded merchandise by showing their love of Cheetos or Doritos through voting on social media for their favorite snack brand. The "Flamin' ...
A coalition of English soccer's largest governing bodies and organisations including the Football Association (FA), Premier League and English Football League (EFL) will go silent on social media this...
A $3.8 billion company showed that creative marketing on Reddit can pay off.
This February, Little Caesars, the third largest pizza chain in the country, brought back its “Pretzel Crust Pizza” vi...
Facebook, Twitter, and Snap are among the companies that will assist with the Biden administration's promotional campaign for vaccine eligibility, Axios reported. The White House had set a date of May...
CarMax partnered with coffee chain Dunkin' to promote a new service that gives customers 24 hours to test drive a car. As part of its "Doin' Donuts" campaign, the used-car dealer is offering $10 gift ...
Twitter held talks with Clubhouse around a potential acquisition of the live drop-in audio networking platform, with a deal value somewhere around $4 billion, according to a report from Bloomberg. Tec...
The crypto market moves in waves. Bitcoin remains the undisputed blockchain industry leader, but as the major banks and investment funds accumulate BTC, retail investors always try to find “the next...
During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment.
"TikTok has been able to build and gr...
Molson Coors Beverage Company is promoting the debut of a new organic, low-calorie brew by challenging consumers to go on a literal beer run.
For National Beer Day today (April 7), the marketer deplo...
Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. And the leagues of guru-style performance marketers will likely s...
The Intercept obtained an internal description of the program, code-named "Veritas," which was established in 2018. It was originally intended to defend the company and CEO Jeff Bezos. Amazon's ambass...
Miley Cyrus has partnered with Cash App to distribute $1 million in stocks to fans, becoming the first person in history to give away such a high volume of shares en masse in a nearly instantaneous fa...
Kraft Mayo is giving away kits to help consumers overcome an "irrational fear" of mayonnaise, a condition the condiment brand describes as "mayophobia." Parent company Kraft Heinz is running a social ...
What would social media platforms look like if they were inundated with only wholesome and non-toxic content? Bigo Live is looking to pave the way in this space.
Bigo, a live-streaming platform on wh...
Good news, Peeps fans! Not only will Peeps be back on store shelves in time for Easter, but they'll come in a new form too.
Pepsi and Peeps are collaborating on a new drink that combines the two extr...
The Premier Lacrosse League (PLL) will host its 2021 entry draft via Twitter Spaces, the platform’s new social audio feature.
Twitter’s latest user function, which resembles the increasingly popu...
Since early March 2021, Twitter began adding a “Shop” button to the bottom of some tweets, part of a larger attempt to integrate shopping capabilities into the app. The buy button on Twitter, nota...
Creators are the lifeblood of any social media platform, driving trends and engagement and building a loyal community. Creators may join a platform to build an audience, but ultimately the platform ha...
Twitter is testing a way to let you watch YouTube videos right from your timeline. Typically, when someone includes a YouTube link in a tweet, clicking that link sends you to YouTube, which can be fru...
Porsche this week released a short film for its Taycan electric sports car starring actors Keanu Reeves and Alex Winter, who appeared together in the "Bill & Ted" film series. The eight-minute fil...
On the audio-based app Clubhouse, people are gathering in virtual rooms to make whale moaning noises or to participate in silent meditation together. Hundreds of people on the popular gaming platform ...
NFTs are non-fungible tokens. They act as a non-duplicable digital certificate of ownership for any assigned digital asset. Basically, it is a smart contract that is put together using bits of open so...
NFT’s and the architecture of smart contracts and the way that social tokens work, these are all opportunities for the creators and originators of culture, to finally take part and participate in th...
Square, the payments-processing company led by CEO Jack Dorsey, announced plans to buy a “significant” majority stake in Tidal, the music and entertainment streaming platform run by Jay-Z.
Square...
The business of influence is professionalizing. Content creators are signing to major talent agencies. In February, SAG-AFTRA, the largest union in the entertainment industry, expanded coverage to peo...
Twitter announced a pair of big upcoming features today: the ability for users to charge their followers for access to additional content, and the ability to create and join groups based around specif...
SAG-AFTRA’s new Influencers Agreement, which the national board approved earlier this month, allows social media creators of sponsored content to join the union just like any other commercial perfor...
NBCUniversal and Twitter came together for a multi-year social media partnership to create premium content.
In news that will surprise absolutely no one, Facebook is reportedly now in the process of developing its own Clubhouse clone, as it looks to nullify the rapid growth of the audio social app.
Clubhou...
Influencer marketing is a powerful way to reach target demographics, expand audiences and develop loyalty among consumers. Brands are turning to influencer marketing en masse, with larger portions of ...
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