Rockstar Energy to Sponsor the UEFA Champions League
Beverages - Sponsorships - Sports

PepsiCo-owned energy drink Rockstar is to sponsor both the UEFA Champions League and Women’s UEFA Champions League as part of a three-year partnership. For the full story, visit  Ad Week - htt...

Ad Week
February 11, 2022

ViacomCBS Makes Soccer a Driving Force for Rebranded Streaming...
Branding - Sports - Streaming

CBS Sports was initially not due to begin broadcasting the Uefa Champions League and Europa League until the start of the 2021-22 season, later this summer. But the network’s coverage of European c...

Sport Business
March 5, 2021

Pepsi Stimulates the Senses in ‘Fizz to Life’ Film...
Beverages - Online - Sports

Pepsi is building out its work with soccer professionals and the UEFA Champions League in a campaign that shines a spotlight on music and sensory engagement. The effort leans heavily into mobile chan...

Marketing Dive
February 23, 2021

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