UFC to Integrate TikTok Content Into Live Broadcasts
Branding - Online - Television

The Ultimate Fighting Championship (UFC) has teamed up with Tagboard to integrate content from short-form video app TikTok into its live linear broadcasts. The agreement will see the mixed martial ar...

Sports Pro Media
April 9, 2021

Top Shot NFT-Maker Dapper Labs Secures $305M in Fresh Capital
Finance - Sports - Tech

Dapper Labs, the maker of the National Basketball Association’s (NBA) much talked-about Top Shot digital collectibles, has seen its valuation hit a reported US$2.6 billion after securing a fresh rou...

Sports Pro Media
April 2, 2021

UFC and DraftKings Strike Wide-Ranging Sport Betting Partnersh...
Branding - Sponsorships - Sports

The Ultimate Fighting Championship (UFC) has agreed a wide-ranging deal that sees DraftKings become the mixed martial arts (MMA) promotion’s first-ever official sportsbook and daily fantasy partner....

Sports Pro
March 4, 2021

UFC Grows in China with Media Deal
Sports - Streaming - Television

UFC’s new partnership with Chinese digital media company Migu has nearly doubled the value of its media rights in the country, according to someone familiar with the agreement. It’s also the lates...

Sportico
February 24, 2021

UFC & TikTok Team Up for Exclusive Livestreams
Online - Sports - Streaming

The agreement will see TikTok deliver the official content for fans worldwide, featuring pre and post-fight access, behind-the-scenes footage and engagement with UFC athletes. The UFC will also dedic...

Sports Pro
February 18, 2021

Zappos Becomes the UFC’s Official Licensing Partner
Fashion - Sports

UFC and Zappos have joined forces in a licensing deal that would see the online retailer become the exclusive manufacturer and distributor of officially licensed UFC merchandise sold in the United Sta...

Footwear News
January 15, 2021

SportsPro Summit 2020 – NBC, TikTok and House of Highlights
Branding - Sports - Television

Branded content doesn’t need to look like it; The NFL’s next TV deal will force broadcasters to make difficult choices; Time for sports to incorporate highlights into their business model. For ...

SportsPro Media
December 4, 2020

ESPN+ surpasses 10.3m subs as streaming revenues grow 41%
Sports - Streaming

The milestone also marks a significant uptick in quarterly growth compared to Disney’s performance during sport’s coronavirus hiatus earlier in the year. For the full story, visit SportsPro Med...

SportsPro Media
November 13, 2020

NHL, UFC Reach Multiyear Contract Renewals with EA Sports
Gaming - Sports

"We've just launched our most successful game to date and EA keeps proving there's room to grow and introduce new fans to the sport." For the full story, visit Bleacher Report  -  https://bleache...

Bleacher Report
November 5, 2020

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