11 Brand Campaigns That Blend Pride With Purpose
Beverages - Branding - CPG - Dining - Fashion

How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...

Industry Dive
June 14, 2021

From Crocs to Uggs, ugly shoes have won
Branding - Fashion - Retail

The brand also is introducing a seasonal ready-to-wear collection featuring 30 unisex, comfortable styles that will be sold at Nordstrom and at Ugg retail locations as a way to further expand into app...

Retail Dive
December 6, 2020

UGG opens first flagship in New York City
Fashion - Retail

The company stated that it will be opening "a curated fleet of flagship stores" internationally starting in 2021. At a time when most apparel retailers are contracting, Ugg is expanding. The Souther...

Retail Dive
November 23, 2020

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