Under Armour Calls Time on NFL Licensing Deal in Latest Market...
Branding - Sports

US sportswear brand Under Armour has made another move to scale back its sports marketing commitments by calling time on its on-field licensing deal with the National Football League (NFL), according ...

Sports Pro
February 4, 2021

A guide to: Apparel brands in esports
Esports - Fashion - Sponsorships

For the world’s most established sportswear brands — as well as select fashion houses — esports and gaming are now very much on the agenda. It shouldn’t be surprising that apparel brands want ...

Esports Insider
February 1, 2021

UCLA Signs Deal With Nike After Breakup with Under Armour
Fashion - Sports

Nike Inc. and its Jordan brand will become the official athletic gear provider for UCLA, following the university’s messy split with Under Armour Inc. that ended the biggest sponsorship deal in the ...

Bloomberg
December 8, 2020

SportsPro Summit 2020 – NBC, TikTok and House of Highlights
Branding - Sports - Television

Branded content doesn’t need to look like it; The NFL’s next TV deal will force broadcasters to make difficult choices; Time for sports to incorporate highlights into their business model. For ...

SportsPro Media
December 4, 2020

Under Armour launches Steph Curry brand to better compete with...
Fashion - Sports

The new line, which launches on CurryBrand.com this week, features shoes and clothes for a number of sports including basketball and golf. Over time, the brand will be expanded to more categories incl...

CNBC
December 1, 2020

Amazon Partners With Nationwide Retailers for ‘The Pack’-I...
Pets - Retail - Streaming - Travel

Amazon Prime Video is launching “Packed Weekend,” a multi-day, dog-friendly series of events and promotions. For the full story, visit Variety  -  https://variety.com/2020/tv/news/amazon-the-...

Variety
November 16, 2020

Under Armour is selling MyFitnessPal
Retail - Sports

Under Armour originally purchased MyFitnessPal in 2015 for $475 million. The app grew from 80 million users to 200 million. They will be selling MyFitnessPal to investment firm Francisco Partners for ...

Front Office Sports
October 30, 2020

Under Armour Eyes Future Growth With 1st Women’s Basketball ...
Fashion - Sports

The shoe, in the works since last fall, will be available exclusively at Dick’s Sporting Goods stores, Under Armour brand houses in Boston and Chicago, and online. For the full story, visit Press...

Press Box
October 14, 2020

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