Popsicle Helps Bridge the Art Education Gap with the Stick wit...
CPG - Non-Profit - Partnerships - Press Releases

ENGLEWOOD CLIFFS, N.J., Nov. 14, 2022 /PRNewswire/ -- Popsicle believes kids' imaginations are their greatest superpower and when you unleash imagination, amazing things can happen. After all, Popsi...

Faisal Hussain
November 14, 2022

Unilever Partners with ASAP for Ice Cream Delivery
CPG - Dining - Online - Retail - Tech

Unilever is partnering with ASAP, the on-demand delivery brand of Waitr Holdings, for nationwide delivery of its ice cream products. ASAP will work with some of its restaurant partners to add Unileve...

Food Dive
October 18, 2022

Pure Leaf’s TikTok Hotline Helps Women Navigate Pressure to ...
Beverages - CPG - Influencers - Online - Streaming

Pure Leaf established a TikTok “hotline” for giving women advice with actor and singer Coco Jones, per a press release from PepsiCo. The tie-up promotes the new Subtly Sweet Lower Sugar Iced Teas ...

Marketing Dive
August 2, 2022

Unilever’s Magnum Explores Sustainable Fashion, Digital ...
CPG - Fashion

Unilever’s premium brand Magnum ice cream has partnered with luxury Dutch fashion designer Iris van Herpen to create a wearable, vegan cocoa bean dress coined the first of its kind in the haute cout...

Marketing Dive
July 18, 2022

Robomart Signs Deal With Unilever to Launch Firstever “The I...
CPG - Online - Partnerships - Press Releases - Retail

LOS ANGELES – May 5, 2022 – Robomart, the world’s first store-hailing service, revolutionizing the retail industry by delivering the fastest and most convenient shopping experience to consumers ...

Faisal Hussain
May 6, 2022

Degree Deodorant Hosts the World’s-First Marathon in the...
CPG - Online - Partnerships - Press Releases

NEW YORK, April 25, 2022 /PRNewswire/ -- The Metaverse, positioned as a new virtual world free of physical limitations and societal stereotypes, is not yet meeting these ambitions. In fact, 60% of p...

Faisal Hussain
April 25, 2022

Unilever Will Stop Advertising Food & Drink to Children U...
Branding - CPG - Online

Unilever will stop marketing food and beverage products to children under the age of 16 across traditional and social media. The global move comes as brands face increased scrutiny around how they mar...

April 22, 2022

Dove Announces New ‘As Early As Five’ Campaign
Health & Beauty

Unilever’s Dove has released a new body of research revealing the extent and young age at which Black girls experience hair discrimination in schools. Some 53 percent of Black mothers say that thei...

Global Cosmetics News
January 31, 2022

Tea Business Unilever Plans to Sell Could be Worth $5.6B
Beverages - CPG

Unilever plans to divest most of its tea business following a six-month review by placing them into a separate entity, the company said during its recent earnings call. The changes to its tea business...

August 10, 2021

How Nestlé, Keurig & Mattel Are Coping with Inflation
Beverages - CPG - Finance - Retail - Travel

As the global economic recovery from the pandemic gathers steam, big businesses are grappling with a formidable problem: What to do about rising prices? What's happening: On earnings calls across tim...

CNN Business
July 30, 2021

I Can’t Believe It’s Not Butter Releases a Faux Pe...

The spot parodies luxury fragrance ads in a social-first effort that plays up the brand's unique spritz packaging and marks a return to its comedic roots. I Can't Believe It's Not Butter parodies the...

Marketing Dive
July 16, 2021

Mondelēz’s Triscuit is the Latest Brand to Embrace Trac...

Mondelēz International said consumers purchasing its Triscuit brand will be able to trace the journey of the white-winter wheat baked into some of its Triscuit crackers from a co-op of farmers’ fie...

June 25, 2021

Axe Wants Guys to Get Vaccinated Before Getting ‘Axeinat...

Social distancing, while crucial to slow the spread of Covid-19, has bruised demand for consumer goods that people tend to use when physically close to other people. Gum and mints, for example. Deodor...

June 21, 2021

Dove’s Men+Care Initiative Supports Dads’ Mental W...
CPG - Household

According to new research, practicing a holistic care regime, that takes care of both physical and mental health, helps men hold more effective relationships. That was one of the findings of research ...

June 18, 2021

11 Brand Campaigns That Blend Pride With Purpose
Beverages - Branding - CPG - Dining - Fashion

How Reebok, Ugg and other marketers incorporate inclusivity and COVID relief. Pride Month has arrived, and brands are showing their support in full force. Many had to postpone or rework Pride campaig...

Industry Dive
June 14, 2021

Kind Moves into Fast-Growing Plant-Based Ice Cream

The frozen space is one of six new categories the 15-year-old Kind has entered into during the past year as it moves beyond its core bars to become a broader snacking company. Kind's Frozen Pints wil...

May 18, 2021

Nestle in Talks to Buy Nature’s Bounty Vitamins
CPG - Health & Beauty

Nestle is in talks to buy nutritional supplement maker The Bountiful Company, the Swiss food giant said on Monday, as it looks to move further into a health and nutrition sector that is growing faster...

April 27, 2021

Global Brands Unveil ‘Planet Pledge’ Commitment to...
Beverages - CPG - Finance

Some of the world’s biggest advertisers, including Unilever, Diageo, Mastercard, Dole and Tesco, have made a series of new commitments to act on the climate emergency, following research which has s...

Brand Times
April 22, 2021

Harry’s Looks to Add More Brands After Capital Infusion
CPG - Health & Beauty - Retail

The company will use the capital mainly to add more brands to its portfolio, which currently consists of Harry's, women's razor and body care brand Flamingo, pet brand Cat Person and haircare brand He...

April 7, 2021

Dove Offers to Pay Other Brands to Diversify Their Ads
CPG - Health & Beauty - Household - Retail

Unilever's Dove brand is promoting inclusivity in advertising by offering to subsidize the cost of hiring diverse talent incurred by other brands, according to Dove South Africa's website and a newly ...

Marketing Dive
March 29, 2021

Hellmann’s Super Bowl debut enlists Amy Schumer to addre...
CPG - Sports

Hellmann's will make its first Super Bowl appearance with a commercial providing tips on how to avoid wasting food at home. The Unilever mayonnaise brand plans to air a 30-second spot starring comedia...

Marketing Dive
January 27, 2021

After 30 years, Viennetta is making a comeback

The fanciest cake from your childhood is coming back. Viennetta — that's right, those ice cream cakes with the elegant layers and crunchy sheets of chocolate that were reserved for special occasions...

January 15, 2021

Ben & Jerry’s debuts frozen dog treats
CPG - Pets

Ben & Jerry’s has developed frozen dog treats called Doggie Desserts, which will be sold at grocery and pet stores. The Unilever-owned ice cream maker began developing the dog-friendly sweets ea...

January 11, 2021

Meatless meat is going mainstream. Now Big Food wants in.
CPG - Dining

Companies are pledging to sell you more plant-based meat and dairy to fight climate change (and cash in on a growing trend). For the full story, visit Vox - Vegan meatless meat is going mainstream...

December 29, 2020

2020 Retail Dive Award Winners announced
Branding - CPG

This year, like no other in recent memory, has been defined by crisis. From the coronavirus pandemic and the resulting economic recession to a racial reckoning and sociopolitical upheaval, 2020 cha...

Retail Dive
December 9, 2020

Unilever anticipates $1 billion in plant-based foods

Consumer-goods giant Unilever has set a “bold” target of €1 billion ($1.2 billion) annual sales from plant-based foods over the next five to seven years, as it looks to tap into rising demand fr...

November 18, 2020

Consumers say snacking is a ‘lifeline’ during pand...

The survey of 6,292 adults found 70% of millennials and 67% of those working from home during the pandemic prefer snacking over meals. For the full story, visit Food Dive  -  https://www.fooddive...

Food Dive
November 11, 2020

Unilever launches its biggest refill trial in Europe
Health & Beauty - Retail

Touch-free refill machines, in-home refills and self-serve containers across seven leading beauty and personal care brands test a range of solutions with shoppers in real-life conditions.  For the...

Global Cosmetics News
October 27, 2020

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