Discovery Lands Multiple Licensing Deals for Shark Week
Fashion - Streaming - Television - Toys

As Shark Week lurks around the corner, merchandising partners are looking to take a big bite of this Discovery program’s hype with releases of apparel, accessories, toys, food, and more. Veteran pa...

The Toy Book
June 16, 2021

Mattel, Barbie Heads to Unscripted, Competition TV
Television - Toys

Barbie Fashion Battle will feature 12 adult designers, divided into two "fashion houses" headed by style icons. Competitors will create Barbie-sized high fashion collections that will be presented in ...

The Hollywood Reporter
March 23, 2021

Mattel Films & Lil Yachty Partner on Live-Action UNO Movi...
Theatrical - Toys

Mattel Films is developing a live-action heist comedy “UNO” movie inspired by the card game, the company announced on Thursday. Mattel Films will produce the project alongside Grammy-nominated rap...

The Wrap
February 5, 2021

U.S. Customs & Border Protection nab $1.3 million in boot...
Toys

A shipment of toys from China was inspected upon its arrival in late November. Officers submitted digital images of the toys to CBP’s Consumer Products and Mass Merchandising Center for Excellence a...

The Toy Book
December 23, 2020

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