ViacomCBS Kids & Family consolidates live-action teams
Streaming - Television

ViacomCBS Kids & Family is combining its live-action production under a single team so that all Awesomeness and Nickelodeon development, current series and studio functions will now be handled col...

Kidscreen
January 15, 2021

Hulu discounts its on-demand service to $1.99 for students
Streaming

Looking to gain traction with a younger user base, Hulu this morning announced it’s dropping the price of its on-demand streaming service to $1.99 per month for students over 18 who are attending a...

TeachCrunch
January 11, 2021

SpongeBob SquarePants comes to Madden 21
Gaming - Sports - Television

Madden now has a SpongeBob SquarePants-themed field so you can live out your dreams of playing football in a virtual Bikini Bottom. The SpongeBob Reef-Top, which will only be available in Madden’s a...

The Verge
January 11, 2021

Hulu Inks ViacomCBS Deal to Add 14 Cable Networks to Live TV P...
Streaming - Television

Disney’s Hulu + Live TV subscribers will — finally — get Comedy Central, MTV, Nick, BET and other legacy Viacom cable channels as part of their lineup. ViacomCBS announced a new multiyear distr...

Variety
January 4, 2021

20-in-20 Television Marketing Partnerships: Nickelodeon
Partnership Blogs - Partnerships - Television - Toys

Last Call is celebrating the holidays with the 20in20 countdown of the television marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, ...

Earl Schultz
December 23, 2020

ViacomCBS Breaks Down Workforce Demographic; Launches New Dive...
Streaming - Television - Theatrical

ViacomCBS is launching a dedicated diversity and inclusion website that sheds light, for the first time, on the combined company’s workforce demographics following the merger of Viacom and CBS, Vari...

Variety
December 14, 2020

CBS All Access adds Nick content and parental features
Streaming - Television

In the lead-up to its Paramount+ rebrand, ViacomCBS streamer CBS All Access has added a raft of kids programming from its Nickelodeon and Nick Jr. libraries, and launched new family features. Nearl...

Kidscreen
December 10, 2020

Viacom on the Verge of Winning Poaching Lawsuit Against Netfli...
Streaming - Television

Two days before a summary judgment hearing in a crucial legal fight, a Los Angeles judge indicates his thoughts in a detailed tentative ruling. Netflix is having some difficulty on the legal front wi...

The Hollywood Reporter
December 9, 2020

2020 was one of the worst years for media giants
Streaming - Television - Theatrical

The coronavirus pandemic took a $13 billion-wrecking ball to big media, according to an analysis of earnings reports and transcripts by Business Insider using Sentieo Inc. The estimate refers to the ...

Business Insider
December 2, 2020

Quibi is officially dead
Streaming

Despite throwing millions at original series, spending up to $6 million per hour of produced content, Quibi simply wasn’t compelling enough for consumers to open their wallets. As previously announ...

Variety
December 1, 2020

JoJo Siwa
Opportunities - Streaming - Television

Nickelodeon superstar JoJo Siwa is a YouTube sensation, pop star, dancer, entrepreneur, social media influencer and The New York Times bestselling author.

Nickelodeon
November 30, 2020

Hollywood Grapples With Mass Layoffs as the Biz Redefines Itse...
Streaming - Television - Theatrical

This is the winter of discontent for Hollywood workers, as no level of seniority has been spared from the wave of mass layoffs. Warner Bros. has been shaken by two rounds of layoffs and a wholesale r...

Variety
November 27, 2020

Bertelsmann to Buy Simon & Schuster for $2.1 Billion in C...
Branding - Publishing

Simon & Schuster will operate as a separate unit under the Penguin Random House umbrella. Jonathan Karp, president-CEO of Simon & Schuster, and Dennis Eulau, chief operating officer and chief ...

Variety
November 25, 2020

Penguin Random House to Buy Simon & Schuster From ViacomC...
Publishing

ViacomCBS Inc. is selling book publisher Simon & Schuster to German media giant Bertelsmann SE for almost $2.18 billion, ViacomCBS said Wednesday, in a deal that would create a publishing behemoth...

Wall Street Journal
November 25, 2020

Netflix Removes ‘Chappelle’s Show’ From Service Upon Req...
Streaming - Television

Dave Chappelle had made it clear that he did not approve of ViacomCBS licensing his Comedy Central series, Chappelle’s Show, without paying him a dime. The comedian spoke about it during his recent ...

Deadline
November 24, 2020

ViacomCBS Unveils Post-COVID Work Model
Streaming - Television

70% of Staff to Split Time Between Home and Office. ViacomCBS is looking ahead to a post-coronavirus world, one in which approximately 70% of its more-than-20,000 employees will work at least partly f...

Variety
November 20, 2020

ViacomCBS Hit With Another Round of Layoffs
Streaming - Television

Sources say 100 employees across the company, overseen by CEO Bob Bakish, have been impacted. For the full story, visit Hollywood Reporter  -  https://www.hollywoodreporter.com/live-feed/viacomc...

Hollywood Reporter
November 19, 2020

How will ViacomCBS team save some of its legacy cable brands?
Streaming - Television

These execs are tasked with saving ViacomCBS’ storied cable brands. For the full story, visit Variety  -  https://variety.com/2020/tv/news/viacomcbs-chris-mccarthy-nina-diaz-1234827418/

Variety
November 11, 2020

ViacomCBS to close legacy streamers as focus shifts to Paramou...
Brand News - Streaming - Television

ViacomCBS is to shut down its smaller legacy streamers, such as MTV Hits, whose content will be added to its upcoming premium service Paramount+. For the full story, visit Television Business Inter...

As Quibi shutters, so goes nearly $2 billion in investments
Streaming

The mobile streaming startup led by Jeffrey Katzenberg and Meg Whitman has closed just six months after launching. For the full story, visit Variety  -  https://variety.com/2020/tv/news/quibi-shu...

Variety
October 22, 2020

ViacomCBS streaming shakeup with Pluto TV
Streaming

ViacomCBS has restructured its streaming operations with a global lens. For the full story, visit Variety  -  https://variety.com/2020/digital/news/viacomcbs-streaming-tom-ryan-marc-debevoise-123...

Variety
October 20, 2020

21 UK partners for PAW Patrol: The Movie
Theatrical - Toys

The licensing program that will kick into action from July next year and will include new toy lines, apparel, accessories, consumer packaged goods, home, publishing and home entertainment. For the ...

ToyNews
October 20, 2020

ViacomCBS ‘No diversity, No commission’ goes global
Television

All new productions have to be made by a diverse team, and significant portions of the budget are going to diverse content in LatAm, EMEA and Asia.  For the full story, visit Kidscreen  -  http...

Kidscreen
October 13, 2020

Classics are back as miniature toys from Nickelodeon
Television - Toys

These classics are back as miniature toys with licensing from Nickelodeon/Viacom, with IP featuring SpongeBob, Teenage Mutant Ninja Turtles, & more. For the full story, visit Toy News  -  htt...

Toy News
October 5, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.