PlayMonster Partners With ViacomCBS to Launch New Adult Game i...
Partnerships - Press Releases - Streaming - Television - Toys

BELOIT, Wis. (May 23, 2022) – Fans of the popular drama TV show, Criminal Minds, can celebrate in 2022 as PlayMonster has entered into a strategic licensing agreement with ViacomCBS to launch Cri...

Faisal Hussain
 May 23, 2022

#playmonster #viacomcbs

ViacomCBS Unveils New Company Name, Global Content Slate and I...
Press Releases - Streaming - Television - Theatrical

NEW YORK, Feb. 15, 2022 /PRNewswire/ -- ViacomCBS today announced that the global media company will become Paramount Global (referred to as "Paramount"), effective February 16, bringing together its ...

Angelina Luspo
 February 16, 2022

#paramount #viacomcbs

Baby Shark is Getting a Feature-Length Movie in 2023 Doo Doo D...
Streaming - Theatrical

The viral megahit Baby Shark, the most popular video in YouTube’s history, will become a feature-length movie for the Paramount+ streaming service in 2023, according to a press release from ViacomCB...

Gizmodo
February 16, 2022

#baby-shark #nickelodeon #paramount #viacomcbs

ViacomCBS, Comcast Strike Multiyear Carriage Deal
Television

It includes distribution of ViacomCBS' TV networks, including CBS Television Network, BET, CBS Sports Network, Comedy Central, MTV, Nickelodeon, Paramount Network, Pop TV, Smithsonian Channel, Showtim...

Hollywood Reporter
January 13, 2022

#comcast #viacomcbs

ViacomCBS and WarnerMedia Exploring Sale of The CW
Streaming - Television

The CW is up for sale. The broadcast network, home to shows like Batwoman and Walker, is being shopped by its corporate owners, ViacomCBS and WarnerMedia, multiple sources confirm to The Hollywood Re...

Hollywood Reporter
January 6, 2022

#cw #viacomcbs #warnermedia

Why Fashion’s Love Affair with TV is Big Business
Fashion - Online - Retail - Television

From the gilded halls of Bridgerton to the dystopian rituals of Squid Game, TV drama series have transported millions of viewers to worlds beyond reach during 2021, launching fashion and lifestyle tre...

Vogue Business
December 15, 2021

#bridgerton #depop #emily-in-paris #gen-z #gossip-girl

ViacomCBS Announces Partnership With Wattpad To Adapt Original...
Streaming - Television

Wattpad has long been a pipeline bringing content adaptations of stories by emerging writers to streaming services like Netflix and Hulu. Now, ViacomCBS and Wattpad’s studio arm are teaming up to sp...

The Verge
December 9, 2021

#viacomcbs #wattpad

ViacomCBS to Sell CBS Studio Center for $1.85 Billion
Press Releases - Streaming - Television - Theatrical

NEW YORK, Nov. 30, 2021 /PRNewswire/ -- ViacomCBS Inc. (NASDAQ: VIAC, VIACA) today announced it has entered into a definitive agreement to sell CBS Studio Center and its associated operating busin...

Faisal Hussain
 November 30, 2021

#cbs #kcal #viacomcbs

BET Studios in Partnership with KLUTCH Sports Group Present ...
Music - Partnerships - Press Releases - Sports - Television

NEW YORK--(BUSINESS WIRE)--BET Studios, in partnership with Rich Paul and KLUTCH Sports Group, present a new original documentary series, “KLUTCH Academy” – a five-part unscripted series to ...

Faisal Hussain
 November 5, 2021

#bet #klutch #viacomcbs

Lancome & MTV Entertainment Studios Announce an EMILY IN ...
Health & Beauty - Streaming

Lancôme is teaming up with television series, “Emily in Paris,” to create a new beauty collection. With season 2 set to premier Dec. 22, the Netflix show, produced by MTV Entertainment Studios, s...

License Global
November 4, 2021

#lancome #mtv-entertainment-studios #netflix #viacomcbs

Disney Plans ‘Experiential’ TV Upfront As Networks...
Branding - Streaming - Television

After mounting glitzy presentations to advertisers at a stately Lincoln Center auditorium for decades as part of the TV industry’s annual upfronts, Disney now plans a big break with Madison Avenue t...

Variety
October 21, 2021

#disney #fox #nbcuniversal #viacomcbs #warnermedia

SQUID GAME Effect: International Programming Big Market Trend ...
Streaming - Television

The global success of Netflix's Korean drama 'Squid Game' illustrates the growing strength of non-English-language programming worldwide. Call it the Squid Game effect. The Korean dystopian drama, wh...

Hollywood Reporter
October 14, 2021

#disney #mipcom #netflix #squid-game #viacomcbs

ViacomCBS Enters Strategic NFT Partnership with RECUR
Finance - Online - Partnerships - Press Releases - Streaming

NEW YORK--(BUSINESS WIRE)--ViacomCBS Inc. (NASDAQ: VIACA, VIAC) today announced a strategic partnership with leading non-fungible token (NFT) company RECUR to create a fan-focused platform that will b...

Faisal Hussain
 October 13, 2021

#bet #cbs #comedy-central #mtv #nickelodeon

Tony Bennett and Lady Gaga Partner With ViacomCBS for Three Sp...
Music - Streaming

The rollout for Tony Bennett and Lady Gaga’s second and final collaborative album, “Love for Sale,” will include saturation-level broadcast components in the months to come, as the pair have par...

Variety
September 16, 2021

#lady-gaga #mtv #paramount-plus #tony-bennett #viacomcbs

Comcast & ViacomCBS Launching Joint Streamer in Europe
Streaming

Comcast and ViacomCBS are teaming up to launch a new co-owned streaming service in more than 20 European markets. SkyShowtime will combine content from Comcast’s Peacock, Sky, NBCUniversal and Unive...

Kidscreen
August 18, 2021

#comcast #viacomcbs

‘South Park’ Creators Sign $900M ViacomCBS Deal, 14 Movies...
Streaming - Television

Oh, my God! They … are going to release 14 new South Park films. MTV Entertainment Studios has inked South Park creators Trey Parker and Matt Stone to a new deal that will run through 2027, includi...

Hollywood Reporter
August 5, 2021

#paramount #south-park #viacomcbs

Comcast, ViacomCBS Rumors Said to Include Talk of Media’s Ne...
Streaming - Television - Theatrical

Speculation about a potential deal has been brewing since before this month’s Allen & Co. retreat for tech and media moguls in Sun Valley, Idaho, where ViacomCBS Chairwoman Shari Redstone and Co...

Forbes
July 21, 2021

#comcast #viacomcbs #zz

Merger & Acquisition Speculation Continues to Swirl
Streaming - Theatrical

ViacomCBS Chair Shari Redstone was doing the rounds at Sun Valley but contrary to reports, she did not have a meeting with Comcast CEO Brian Roberts at the Allen & Co. mogul mountain retreat, acco...

Deadline
July 19, 2021

#apple #comcast #lionsgate #viacomcbs

ViacomCBS Moves International Units Under U.S. Execs
Television

ViacomCBS has restructured its international reporting structure, bringing its global business under the control of a trio of U.S. execs. George Cheeks, Chris McCarthy and Brian Robbins have all been...

Deadline
July 1, 2021

#nickelodeon #viacomcbs

Nickelodeon’s Smartwatch to Launch 2022
Tech - Television

ViacomCBS Networks International is getting into the wearable device market with its new NickWatch set to launch in 2022. Developed in partnership with Israeli tech start-up Watchinu, the wearable fo...

Kidscreen
June 29, 2021

#nickelodeon #viacomcbs

Four Takeaways From the Big 4 Networks’ Upfront Presentation...
Streaming - Television

What a difference a year (and a global pandemic) makes. For the Big Four broadcast networks — ABC, CBS, NBC and Fox — May’s annual upfront presentations used to mean a focus on the fall schedul...

Hollywood Reporter
May 20, 2021

#cbs #disney #nbc #nbcuniversal #viacomcbs

CBS Chief Talks Franchise Building, Playing to Strengths
Television

CBS has built its success of the past two decades largely on the back of its procedural franchises, including NCIS and CSI, and the network is doubling down on that strategy for the 2021-22 season. C...

Hollywood Reporter
May 19, 2021

#cbs #paramount #viacomcbs

ZAG Bolsters its LatAm Licensing Team
Streaming - Television

LA-based prodco ZAG is expanding its consumer products team in LatAm with a new retail and licensing hire. Former Viacom exec Betsabe Luna (pictured) joins the company in a newly created role as dire...

Kidscreen
May 10, 2021

#viacomcbs #zag

Hulu’s Live TV Gets Nickelodeon, Comedy Central, MTV, and Ot...
Streaming - Tech

Hulu’s live TV service is finally getting nine new ViacomCBS channels — Comedy Central, BET, Nickelodeon, Nick Jr., VH1, CMT, MTV, TV Land, and Paramount Network — as part of its regular $64.99 ...


May 3, 2021

#comedy-central #hulu-live #mtv #nickelodeon #viacomcbs

New York Islanders and Nickelodeon Team Up for Second-Screen E...
Branding - Sports - Tech - Television

The National Hockey League’s (NHL) New York Islanders are working with ViacomCBS-owned children’s network Nickelodeon on a multi-platform experience for their fixture with the Pittsburgh Penguins ...

Sports Pro Media
March 30, 2021

#new-york-islanders #nickelodeon #pittsburg-penguins #viacomcbs

ViacomCBS, Discovery Stock Each Close Down More Than 27%
Finance - Streaming

Shares of ViacomCBS and Discovery continued to nosedive on Friday. ViacomCBS and Discovery have been heavily shorted companies, as investors remain skeptical of the companies’ long-term prospects i...

CNBC
March 29, 2021

#discovery #viacomcbs

CBS Lands Serie A & Coppa Italia US Rights for $75.8 Mill...
Sports - Streaming - Television

CBS will be the new home of Italian soccer in the US from next season after beating ESPN to the rights for Serie A and the Coppa Italia. The deal runs for three years and will see Italian soccer’s ...

Sports Pro
March 24, 2021

#cbs #coppa-italia #espn #paramount #seria-a

ViacomCBS to Sell $3 Billion in Stock to Spend on Streaming
Streaming

ViacomCBS is readying itself to write some bigger checks for content flowing to Paramount Plus and its other streaming properties. The company, which bowed the Paramount Plus streaming service earlie...

Variety
March 23, 2021

#paramount-plus #viacomcbs

Pepsi Turns Ads into Dating Profiles to Push New Mango-Flavore...
Beverages - CPG - Retail

PepsiCo is promoting its new mango-flavored cola with social media advertising that doubles as personal ads for singles seeking dates. The dating profiles are part of its bigger "Perfect Match" campai...

Marketing Dive
March 19, 2021

#jaon-derulo #pepsi #pepsi-mango #viacomcbs

Paula Kaplan Set to depart Viacom
Streaming - Television

Kidscreen has confirmed that Paula Kaplan, EVP of talent and development for Nickelodeon and Viacom Digital Studios, is leaving the kidcaster. A new exec will be brought in to fill the vacant role sh...

Kidscreen
March 17, 2021

#nickelodeon #viacom #viacomcbs

Deals of the Week: Portfolio, Genius, Babyfirst
CPG - Retail - Streaming - Television - Toys

Broadcasters enroll in Hero Elementary, Scooby-Doo scares up a new movie block, and Garfield dresses up with Benetton. Portfolio Entertainment The Toronto-based producer/distributor has secured new i...

Kidscreen
March 5, 2021

#babyfirst #genius-brands #viacomcbs

Nickelodeon & Mattel Partner on Monster High TV Projects
Television - Toys

Nickelodeon and Mattel have teamed up on two projects featuring the Clawdeen Wolf, Draculaura and Frankie Stein characters. The ViacomCBS-owned network will premiere the two projects in 2022. The an...

Deadline
March 2, 2021

#mattel #nickelodeon #viacomcbs

How Long Should Movies Be in Theaters Before Streaming? Hollyw...
Streaming - Theatrical

With the movie business upended during the pandemic and tilting more towards streaming than cineplexes, Hollywood is rethinking its business model. One significant debate is how long a gap there s...

CNN
March 1, 2021

#amc-theaters #disney-abc #hbo-max #universal-pictures #viacomcbs

Nickelodeon Creates Avatar Studios to Create New Avatar, Legen...
Streaming - Television

ViacomCBS has announced a new studio based entirely around Avatar: The Last Airbender and The Legend of Korra. Avatar Studios will create “original content spanning animated series and movies,” a...

The Verge
February 25, 2021

#avatar-studio #avatar-the-last-airbender #viacomcbs

ViacomCBS Overhauls Film Strategy With New Theatrical Windows,...
Streaming - Television - Theatrical

Paramount Pictures is entering the streaming era in a big way, one that will see the 108-year old studio overhaul the way it releases and licenses the movies it makes. As part of that effort, Paramou...

Variety
February 25, 2021

#epix #paramount #paramount-plus #viacomcbs

‘Frasier’ Revival With Kelsey Grammer Set at Paramount Plu...
Streaming - Television

The “Frasier” revival has officially been ordered at Paramount Plus. Original series star Kelsey Grammer will return in the title role in addition to executive producing. Chris Harris and Joe Cri...

Variety
February 25, 2021

#nbc #paramount #viacomcbs

Paramount+ Adds CONCACAF Soccer Rights Ahead of US Launch
Sports - Streaming

Paramount+, the rebranded streaming service previously known as CBS All Access, has added more live soccer rights to its content offering ahead of the platform’s US launch on 4th March. The ViacomC...

Sports Pro
February 25, 2021

#cbs #paramount #viacomcbs

Nickelodeon Plans a Kids Upfront That Really Is For Children
Streaming - Television

Many kids love to watch TV, but have little desire to learn the intricacies of the business behind it. Nickelodeon aims to change that dynamic. The ViacomCBS kids-media giant will host a showcase on ...

Variety
February 23, 2021

#nickelodeon #viacomcbs

ViacomCBS Will Also Return to Upfronts Week in May
Streaming - Television

Another media company is returning to upfronts week, following Disney’s earlier announcement that it will resume the annual May tradition, which was canceled last year due to the pandemic. A Viac...

AdWeek
February 15, 2021

#cbs #viacomcbs

An Inside Look at ViacomCBS’s Kids Studio
Streaming - Television

For more than 15 years, Nina Hahn has served as SVP of production and development for ViacomCBS International Media Networks (VIMN). During her tenure, she has worked in direct partnership with Nickel...

Kidscreen
February 3, 2021

#nickelodeon #viacomcbs

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.