Coors Will Discontinue Its Seltzer Brand in the US
Beverages

The company says that launching a hard seltzer as a line extension of a beer brand hasn’t worked out as well as its independent seltzer brands. It will channel its efforts into ‘red-hot’ Topo Ch...

Beverage Daily
July 13, 2021

Molson Coors launches Vizzy Lemonade Hard Seltzer
Branding

Molson Coors is eying up lemonade as ‘an emerging sub-segment of the seltzer space’: and will launch Vizzy Lemonade Hard Seltzer in April. The 5% ABV drink will come in 4 flavors and join the lik...

Beverage Daily
January 27, 2021

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