Box Office: ‘Free Guy’ Beats Expectations
Theatrical

Disney may have a new film franchise on its hands after “Free Guy” beat box office expectations. For theater owners, however, the victory comes at a time when moviegoing remains severely hindered ...

Variety
August 16, 2021

Delta Variant Disrupts Moviegoing Comfort Levels
Theatrical

The results of a late July poll on moviegoing confidence levels were alarming. The National Research Group survey, closely watched by studios, showed that the overall comfort level had tumbled from a ...

Hollywood Reporter
August 4, 2021

Box Office: ‘Jungle Cruise’ Sails to No. 1 Despite COVID C...
Theatrical

Despite growing concerns over the delta variant, “Jungle Cruise” still drew moviegoers out to theaters during the film’s opening weekend to sail atop the North American box office. The Disney f...

AP News
August 2, 2021

‘Hawkeye’ Disney Plus Series Sets November Premiere Date
Streaming

The “Hawkeye” series at Disney Plus finally has a premiere date. The show, which stars Jeremy Renner and Hailee Steinfeld, will debut on November 24, Marvel Studios announced Thursday. Renner wil...

Variety
July 29, 2021

COVID Anxiety Slows Box Office Recovery
Theatrical

In a normal box office, down periods are common. Some weekends will bring films with little mainstream interest or weak word-of-mouth while theaters simply wait for the next big franchise blockbuster ...

The Wrap
July 27, 2021

Box Office: ‘Space Jam: A New Legacy’ Beats ‘Black Widow...
Theatrical

The Tune Squad ruled over the court and box office charts this weekend. In an unexpected win, “Space Jam: A New Legacy,” which sees LeBron James team up with the animated Looney Tunes crew, dunked...

Variety
July 19, 2021

Theater Owners Blast Disney for ‘Black Widow’ Release Stra...
Streaming - Theatrical

Theater owners on Sunday blasted the Walt Disney Co. for making Marvel’s Black Widow available simultaneously in the home and on the big screen, saying the decision has undercut the tentpole’s box...

Hollywood Reporter
July 19, 2021

Black Widow’ Made $60 Million on Disney+… Is That Good...
Streaming - Theatrical

In 2020, superhero movies were far from a box office hero. Granted, in a pandemic, not much could be counted on to save the day. Still, all three comic book adaptations that debuted that year — War...

Variety
July 13, 2021

Box Office: ‘Black Widow’ Snares Huge $13.2M Thursday Nigh...
Theatrical

After more than a year of waiting in the wings, Marvel Studios’ female superhero stand-alone Black Widow finally hit the big screen Thursday night in the U.S., collecting a huge $13.2 million in pre...

Hollywood Reporter
July 9, 2021

Can ‘F9’ Kick-Start a True Summer Tentpole Season?
Theatrical

The latest 'Fast & Furious' installment is the first all-audience blockbuster to unfurl in U.S. theaters since pandemic-era restrictions were largely lifted. Reservations are normally hard to com...

Hollywood Reporter
June 22, 2021

CRUELLA | Louis Vuitton
Brand News - Fashion - Partnerships - Streaming - Theatrical

Walt Disney Studios partnered with iconic fashion brand Louis Vuitton on a promotion surrounding the release of CRUELLA. The partnership consisted of Walt Disney Studios collaborating with Louis Vu...

Box Office: ‘A Quiet Place Part II’ Scores Pandemic-Era Be...
Theatrical

The North American box office is making major noise as Memorial Day weekend unfolds. John Krasinski’s A Quiet Place Part II grossed $19.3 million on Friday and $14.9 million on Saturday from 3,752 ...

Hollywood Reporter
June 1, 2021

Cruella’ and ‘A Quiet Place Part II’ Pose th...
Attractions - Theatrical

"This weekend poses the first real test of the summer box office," Brian Lowry writes, "with a pair of complementary titles based on proven intellectual property: 'A Quiet Place Part II' and 'Cruella....

CNN
May 28, 2021

Disney CEO Explains Hedged Bet On Movie Theaters
Streaming - Theatrical

Why is The Walt Disney Co. utilizing a number of different theatrical release strategies over the next few months? Disney CEO Bob Chapek says they are “celebrating flexibility” as the company sees...

Hollywood Reporter
May 25, 2021

Disney+ Reports Slower Than Expected Subscriber Growth
Streaming

Wall Street analysts on Friday shared their takeaways from the Walt Disney Co.’s fiscal second-quarter earnings report, with slower-than-expected Disney+ subscriber growth in the spotlight. The str...

Hollywood Reporter
May 14, 2021

New Movie Marketing Opportunities For Your Brand
Opportunity Blogs - Partnership Blogs

Start planning your next partnership with movie marketing opportunities! Theatrical marketing campaigns and partnerships, borne out of movie marketing opportunities, met significant challenges thro...

Andrew Gormley
May 7, 2021

Marvel Teases Upcoming Slate
Streaming - Theatrical

The studio also reveals 'Captain Marvel II' is titled 'The Marvels' and sets release dates for 'Ant-Man 3' and 'Guardians of the Galaxy 3.' Marvel Studios has unveiled a few tidbits as well as its fir...

Hollywood Reporter
May 3, 2021

Disneyland Guests Arrive Early As Theme Park Reopens
Attractions - Live Entertainment

The world-famous SoCal destination has been shuttered for 13 months. After 13 months of being shuttered due to the novel coronavirus pandemic, Disneyland will reopen Friday. And fans are ready as a sl...

Hollywood Reporter
April 30, 2021

Encanto
Opportunities - Streaming - Theatrical

From Walt Disney Studios, Encanto takes you to Columbia where a magical family lives in a magical home. Directed by Byron Howard and Jared Bush, co-directed and co-written by Charise Castro Smith, and...

Walt Disney Studios
April 30, 2021

Indiana Jones 5
Opportunities - Theatrical

If adventure has a name…it must be Indiana Jones! Phoebe Waller-Bridge (“Fleabag,” “Solo: A Star Wars Story”) will star alongside Harrison Ford, who is returning to the role of the legend...

Walt Disney Studios
April 21, 2021

Box Office: ‘Godzilla vs. Kong’ Sets Pandemic Record in 3,...
Theatrical

“Godzilla vs. Kong” muscled its way to a pandemic-era box office record, giving Hollywood studios and theater owners alike hope that people are ready to return to the movies after a year of watchi...

Variety
April 5, 2021

Summer 2021: Every Movie Coming to Reopened Theaters (Hopefull...
Theatrical

Nearly 40 films are set for wide release over the next several months. Here's your viewing guide (with trailers). What's below could totally change. We all know that by now. In fact, studios were stil...

Hollywood Reporter
April 2, 2021

Disney’s ‘Black Widow’ Tries Day-and-Date as...
Streaming - Theatrical

All sides are resigned to the fact that every Hollywood major is trying different release models as long as the pandemic keeps up. On March 23, Hollywood studio executives woke up to headlines that me...

Hollywood Reporter
March 25, 2021

Disney shifts releases for Black Widow, Cruella & more fi...
Streaming - Theatrical

As moviegoing slowly begins to rebound in the U.S., it appears Hollywood studios aren’t yet ready to release their biggest blockbuster hopefuls on the big screen. All that is to say Disney has mass...

Variety
March 24, 2021

‘Raya and the Last Dragon’ Leads Box Office as L.A. Theate...
Theatrical

Disney’s animated adventure “Raya and the Last Dragon” led the domestic box office in its third weekend, illustrating the appeal of family films as Hollywood attempts to mount a moviegoing reviv...

Variety
March 22, 2021

WandaVision | Ulta Beauty
CPG - Health & Beauty - Partnerships - Streaming

Marvel Studios and Disney partnered with Ulta Beauty to celebrate WANDAVISION streaming on Disney Plus.

Walt Disney Studios
March 22, 2021

Film Chiefs Talk Pandemic: “The Old System Was Creaky...
Theatrical

Four top studio executives discuss the past year and the near future, including the slow march to a box office recovery, the shattering of the theatrical window and the streaming tsunami. Even the mos...

Hollywood Reporter
March 22, 2021

Film Chiefs Talk Pandemic Takeaways: The Old System Was Creaky
Theatrical

Four top studio executives discuss the past year and the near future, including the slow march to a box office recovery, the shattering of the theatrical window and the streaming tsunami. Even the mos...

Hollywood Reporter
March 19, 2021

Raya and the Last Dragon and LG OLED TV
Partnerships - Streaming - Tech

Walt Disney Studios partnered with LG OLED TV on a promotion that celebrated the release of RAYA AND THE LAST DRAGON. Walt Disney Studios collaborated with LG OLED TV on a multi-faceted promotion c...

Walt Disney Studios | LG
March 19, 2021

Post-Pandemic Hollywood: Why Working in Entertainment Will Nev...
Streaming - Television

Working in entertainment may never look the same again. To hear numerous executives tell it, the past 12 months have shifted the paradigm for modern office life. Gone are the days of staying tethered...

Variety
March 18, 2021

U.S. Box Office Fell 80 Percent in 2020 as Streaming Boomed
Streaming - Theatrical

Digital subscribers hit the one billion mark globally for the first time as moviegoing collapsed last year amid the pandemic, the annual report of the Motion Picture Association shows. Every year, the...

Hollywood Reporter
March 18, 2021

Raya and the Last Dragon and McDonald’s
Dining - Partnerships - Theatrical

Walt Disney Studios and Disney+ partnered with McDonald's for a Happy Meal program promoting the release of RAYA AND THE LAST DRAGON. 

Weekend Box Office Results: Avatar Dethrones Endgame Overseas ...
Theatrical

Last week New York City opened a number of its movie theaters. On Monday, Los Angeles is opening many of theirs. By May 1 we have been told that vaccines will be available to every adult in the countr...

Rotten Tomatoes
March 15, 2021

Raya and the Last Dragon and obé fitness
Health & Beauty - Partnerships - Streaming - Theatrical

Walt Disney Studios and Disney Plus partnered with obé  fitness on a promotion celebrating the release of RAYA AND THE LAST DRAGON. The partnership consisted of Disney collaborating with...

Disney Plus Surpasses 100 Million Subscribers
Streaming

Disney Plus has officially surpassed 100 million subscribers, less than a year and a half after the streaming service launched. Executives announced the milestone during Disney’s annual shareholder...

The Verge
March 10, 2021

Movie Theaters Increasingly Bet on Family Films Amid Reopening
Streaming - Theatrical

With 45 percent of theaters now open stateside, exhibitors count on all-ages titles like 'Croods: A New Age' and 'Raya and the Last Dragon' to have long runs. Joe Masher, the COO of midsize exhibitor ...

Hollywood Reporter
March 10, 2021

‘Raya and the Last Dragon’ leads a Disappointing W...
Streaming - Theatrical

The box office is heading in the right direction. This may have been the best weekend at theaters in almost a year. And initial signs are that even with reduced capacities, reopened New York City thea...

Indie Wire
March 8, 2021

Studio Profit Report: Netflix Reigns, Paramount and Sony Gain
Streaming - Theatrical

Hollywood majors cut their losses on theatrical titles and Disney took the biggest hit, but the pandemic also lowered marketing and production costs, THR’s annual analysis shows. The coronavirus pan...

Hollywood Reporter
March 5, 2021

Disneyland v. Gov. Newsom: When Will the Standoff Over Reopeni...
Attractions

The iconic Anaheim park is a vaccination site while the Hollywood giant is locked in a stalemate with the embattled Democrat to speed up the return of visitors and employees. It’s the quiet Mike Mor...

Hollywood Reporter
March 3, 2021

Cruella
Opportunities - Theatrical

Brilliant. Bad. A little bit mad. Walt Disney Studios presents CRUELLA in May 2021. 

Walt Disney Studios
March 2, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.