The Hard Seltzer Craze Has Come to an End
Beverages - CPG

New York (CNN Business)The once unstoppable growth of hard seltzer has gone flat. That warning is coming from Boston Beer, the creator of Truly Hard Seltzer, which said that popularity of the low-cal...

CNN Business
July 23, 2021

As Canned Cocktails Boom, Brands Eyeing Longevity Face New Mar...
Beverages - CPG

The explosive category is nearing an inflection point that will force companies to focus on deepening brand identity and targeting millennial drinkers. The canned cocktail category has been thriving,...

Food Dive
July 12, 2021

Hard Seltzer Sales Expected to Rapidly Grow—Here’s Who Cou...
Beverages

CNBC’s Frank Holland joins “Closing Bell” to report on how alcohol stocks such as Boston Beer, Constellation Brands and AB InBev could fare as hard seltzer takes more market share. For the full...

CNBC
July 8, 2021

Beverage Brands Rally to Support On-Premise Channel Recovery
Beverages - Dining

For the U.S. on-premise market, the pandemic last year was the equivalent to a season-ending injury as it forced many operations to shut their doors? some temporary, but some permanent. Although it ha...

Beverage Industry
June 8, 2021

Cannabis Beverage ‘Cann’ is Coming for Hard Seltze...
Beverages - Influencers

Cann, which is one of the best-selling cannabis beverages in the country, sells a six-pack for about $20. That is a steep price, considering a case only has 12 mg of THC total and 24 mg of CBD, a non-...

Forbes
April 28, 2021

White Claw’s Latest Hard Seltzer is Even Boozier
Beverages - CPG

White Claw's newest product is even boozier than the original. Surge, a new hard seltzer which is now rolling out in the United States, is sold in 16-ounce cans, each with 8% alcohol by volume. The p...

CNN Business
April 14, 2021

White Claw Focuses on Fans in First Global Campaign
Agencies - Beverages - CPG

White Claw is releasing its first global advertising campaign as it looks to preserve a lead in the increasingly crowded hard seltzer category, according to a news release. Ads will appear across TV a...

Marketing Dive
April 1, 2021

The Hard Seltzer Market Is Getting More Crowded
Beverages

While White Claw and Truly still control the lion's share of the hard seltzer market, 75% as of June 13, 2020, according to Nielsen data, they are facing ever more competition as new products hit the ...

Forbes
January 13, 2021

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