Wrangler announces multi-year sponsorship of the Academy of Co...
Fashion - Music

GREENSBORO, N.C.--(BUSINESS WIRE)--Global denim brand Wrangler® today announced a multi-year sponsorship of the Academy of Country Music (ACM) Awards and the Academy of Country Music. Aligning w...

Owen Emerson
May 11, 2023

Wrangler® signs country music star and YELLOWSTONE actress La...
Fashion - Music - Press Releases

GREENSBORO, N.C.--(BUSINESS WIRE)--Global denim brand Wrangler® today announced a multi-year collaboration with reigning CMA Female Vocalist of the Year, most nominated female at the 2023 ACM Awards ...

Angelina Luspo
May 2, 2023

The Encore: Wrangler® and Fender® Drop Second Legendary Coll...
Fashion - Music - Press Releases

GREENSBORO, N.C.--(BUSINESS WIRE)--Worldwide denim brand Wrangler® and Fender Musical Instruments Corporation (FMIC), the world’s leading guitar manufacturer moving music culture forward, today ann...

Angelina Luspo
March 2, 2023

Wrangler and Leon Bridges Celebrate the Brand’s 75th Ann...
Fashion - Music

This year, Wrangler® is celebrating 75 years of durable, quality denim and the unique individuals its garments bring together. Although its pieces are often worn for their Western flair, the people w...

HypeBeast
September 28, 2022

Wrangler to Serve as the Exclusive Denim Sponsor of Lollapaloo...
Fashion - Live Entertainment - Music - Press Releases - Sponsorships

GREENSBORO, N.C.--(BUSINESS WIRE)--One of America’s most recognized denim labels, Wrangler®, today announced a collaboration with three iconic music festivals celebrating self-expression and shared...

Angelina Luspo
July 19, 2022

H&M Takes on Internet Rivals With External Fashion Brands
Online - Retail

H&M is selling external fashion brands on its core brand's hm.com website for the first time in Sweden and Germany, with the intention of adding more brands and markets. Taking on fashion online ...

US News
March 17, 2022

Wrangler Announces First-of-its-kind NFT, That Links the Metav...
Fashion - Finance - Music - Online - Partnerships

GREENSBORO, N.C.--(BUSINESS WIRE)--Wrangler®, a brand that has spent the last 75 years dedicated to creating the world’s best denim, is kicking off its milestone anniversary focused on the next fro...

Faisal Hussain
February 23, 2022

Wrangler Partners With Television Series YELLOWSTONE
Fashion - Television

Apparel brand Wrangler has partnered with television series Yellowstone on a pop culture collaboration. Working alongside ViacomCBS Consumer Products, which oversees all licensing and merchandising f...

FashionUnited
November 15, 2021

How Workwear is Getting the DTC Treatment
Fashion - Online - Retail

New brands like Brunt Workwear and Truewerk are taking the direct-to-consumer model, and using it to build apparel businesses that are focused on consumers working in trades such as construction, plum...

Modern Retail
September 14, 2021

Wrangler, Miracle Seltzer find pop culture relevance with R...
Beverages - Fashion - Retail

The newest brand tie-ups are based on events from the show: the season four finale in which a laser was fictionally sponsored by the denim brand and once Pickle Rick became popular among its customers...

Marketing Dive
November 10, 2020

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