Discord Voice Chat Is Coming To Xbox
Electronics - Gaming - Online

Discord and Microsoft are bringing Discord voice calls to the Xbox. The feature, available now to Xbox Insiders and coming soon to the rest of us, will allow users to connect to Discord voice chats fr...

The Verge
July 20, 2022

Xbox Reveals THOR: LOVE AND THUNDER Console
Gaming - Theatrical

Microsoft is no stranger to putting out custom Xbox consoles for different giveaways, but this latest one revealed on Friday may be one of the most creative ones yet. It puts a Marvel twist on the Xbo...

ComicBook.com
July 6, 2022

Hot Wheels Returns to Forza in the First, Eagerly Awaited Expa...
Gaming - Partnerships - Press Releases - Toys

Today at the Xbox & Bethesda Games Showcase, we announced that Forza Horizon and Hot Wheels are back together, with the Forza Horizon 5: Hot Wheels expansion. Coming July 19 to Xbox consoles, PC...

Faisal Hussain
June 14, 2022

Microsoft Announces MINECRAFT LEGENDS for Xbox and PC
Gaming

At Xbox and Bethesda Games Showcase 2022, Microsoft released an announcement trailer for a new Minecraft action strategy spin-off dubbed Minecraft Legends. While exact details have yet to be revealed,...

HypeBeast
June 13, 2022

Xbox and Samsung Partner to Bring Gaming App to Smart TVs
Gaming - Tech

During Microsoft’s “What’s Next for Gaming” virtual briefing this week, the tech giant revealed its plan to bring the Xbox app to Samsung Smart TVs. Starting June 30, players can access the X...

Hollywood Reporter
June 9, 2022

Take a Look at the Official ‘Stranger Things’-Them...
Electronics

Looking like an ’80s cassette player from the Upside Down. In celebration of the release of the newest season of Stranger Things on Netflix, Microsoft has unveiled a new Xbox Series S. Paying homa...

Hypebeast
June 6, 2022

Xbox Reveals Pride-Themed Controller Alongside Halo, Forza Con...
Gaming

Microsoft and Xbox have announced plans to celebrate Pride Month, which is June, and this includes a new Pride-themed Xbox controller that fans can customize using the Xbox Design Lab. New Pride-theme...

Gamespot
June 6, 2022

Microsoft Flight Simulator Launches TOP GUN: MAVERICK Expansio...
Gaming - Theatrical

Microsoft’s long-awaited Top Gun: Maverick expansion for Microsoft Flight Simulator is now available free for all players. After being delayed to match the movie’s shifted release date, the Top Gu...

The Verge
May 27, 2022

Xbox Reveals Limited-Edition TOP GUN: MAVERICK Xbox Series S
Gaming - Theatrical

Xbox has created a special Top Gun: Maverick-themed Xbox Series S. Top Gun: Maverick is one of the most anticipated movies of the summer because it was supposed to release in the summer of 2020. Sadly...

Comic Book
May 26, 2022

The Top Five Celebrity Brand Collabs You Need To Know About Ri...
Sponsorships

Ad Age's ranking of the hottest celebrity marketing moves of the past month: No. 5: Coca-Cola x Bill Nye If there’s one person you can always count on for public education, it’s Bill Nye, whose ...

Ad Age
April 18, 2022

Microsoft Looks to Build Out Xbox’s In-Game Advertising ...
Branding - Gaming

Microsoft is reportedly looking into letting advertisers insert ads into free-to-play Xbox games. This program is reportedly going to launch by the third quarter of this year. According to Business I...

IGN
April 18, 2022

Go Fast! Introducing “Sonic the Hedgehog 2” Custom Xbox Co...
Classic Characters - Electronics - Gaming - Partnerships - Press Releases

To catch these controllers, you better be faster than Sonic and more powerful than Knuckles! Xbox and Paramount Pictures have teamed up to celebrate the upcoming film “Sonic the Hedgehog 2” to rel...

Faisal Hussain
March 24, 2022

HALO Series on Paramount+ Drops Release Date, New Trailer
Gaming - Streaming

Nearly eight years after the idea for a Halo TV series was hatched, the adaptation of the mega-selling video game franchise has a premiere date. Paramount+ will debut Halo on March 24. The ViacomCBS ...

Hollywood Reporter
January 31, 2022

OPI Partners with Xbox to Announce Gaming-Inspired Spring 2022...
Health & Beauty - Press Releases

LOS ANGELES, Jan. 4, 2022 /PRNewswire/ -- This Spring 2022, take nails to the next level. OPI is teaming up with Xbox to launch a vibrant collection of 12 winning hues. Available in four different for...

Nicholas Fox
January 4, 2022

HALO Live-Action Paramount+ Series Drops First Teaser Trailer
Gaming - Television

Paramount Plus has released the first trailer for the live-action “Halo” series. The show is expected to debut on the streamer in 2022. Pablo Schreiber stars as the iconic Master Chief from the lon...

Variety
November 16, 2021

How to Watch the Xbox 20th Anniversary Event
Gaming - Streaming

Microsoft is holding a special Xbox anniversary event today to celebrate 20 years to the day since the original Xbox debuted alongside Halo: Combat Evolved. “While we won’t announce any new games, t...

The Verge
November 15, 2021

Microsoft Partners With Gucci for Limited Edition Xbox Series ...
Fashion - Gaming

The rather unique Xbox and Gucci collaboration includes an Xbox Series X console with the iconic GG-pattern laser engraved in it, two Xbox Wireless Controllers in ‘Carbon Black’ featuring Gucci’...

MobileSyrup
November 12, 2021

Dining & Entertainment Partnerships That Broke the Mold i...
CPG - Dining - Esports - Gaming - Music

From film releases to music collabs and gaming executions, entertainment companies and brands are getting even more creative with how they're activating dining and QSR partnerships! Take a look at ...

Abby Calcara
October 22, 2021

Xbox Series X Mini Fridge Preorders Begin On October 19th For ...
Branding - Gaming

Microsoft’s Xbox Series X-shaped mini fridge will be available to preorder next week. The Xbox Mini Fridge will be priced at $99.99 (£89.99 / €99) and available to preorder on October 19th in the...

The Verge
October 15, 2021

Xbox and MAC Cosmetics Bring Game Pass Characters to Life This...
Gaming - Health & Beauty

To celebrate the 20th anniversary of Xbox, we’re teaming up with the world’s leading professional makeup authority, MAC Cosmetics, to bring gaming and beauty fans Halloween looks inspired by iconi...

Xbox
October 14, 2021

6 Blockbuster Gaming and Esports Partnerships From 2021
CPG - Esports - Gaming - Non-Profit - Partnership Blogs

Gaming and esports partnerships had a strong 2021, coming on the heels of rapid growth in the past few years. The space is primed to become the largest sector of the entertainment business, and with t...

Abby Calcara
October 14, 2021

This Spongebob-Themed Xbox Series X Is The Stuff Of Both Dream...
Gaming

To celebrate the release of Nickelodeon All-Star Brawl, Microsoft has released two brand-new Xbox Series X consoles. The two consoles (and their accompanying controllers) were revealed in an Xbox Wir...

Games Radar
October 11, 2021

Xbox Partners With Adidas for 20th-Anniversary Sneakers
Fashion - Gaming

Xbox has announced a new partnership with Adidas for console-inspired sneakers in celebration of the 20th anniversary of Xbox. While this is the first Xbox sneaker collaboration with Adidas, it will n...

comicbook
October 6, 2021

Trolli Celebrates the 20th Anniversary of Xbox with Limited-Ed...
Branding - Gaming

CHICAGO, Oct. 5, 2021 /PRNewswire/ -- This is no glitch. Trolli has been leveling up snacking since the original Xbox console broke into the gaming world in 2001; and now, to help celeb...

Nicholas Fox
October 5, 2021

The Halo-Themed Xbox Series X & PS5 Are Now Available Thr...
Branding - Gaming

Walmart is hosting a big console restock event today, September 23rd, at 12PM ET / 9AM PT. It’s going to have the PS5 consoles, along with the standard Xbox Series X and the limited edition Halo Inf...

The Verge
September 23, 2021

Xbox and Special Olympics Hold First ‘Gaming for Inclusi...
Esports - Gaming - Non-Profit

Gaming in general is moving toward accessibility, but that's not as much the case in esports, which like other sports are competitive and by nature somewhat exclusive. Xbox and the Special Olympics ar...

Yahoo! News
September 16, 2021

Gamescom 2021 Schedule: Partners, Predictions, How to Watch, &...
Gaming - Streaming

Gamescom 2021 is officially upon on this week. While we don't have the big in-person show floor experience this year, we can all watch the exciting trailers and gameplay footage from home. That's righ...

IGN
August 25, 2021

Special Olympics and Microsoft Team Up to Build Global Inclusi...
Esports - Gaming - Influencers - Non-Profit - Partnerships

10 AUGUST – WASHINGTON, D.C., USA: Special Olympics announced the launch of the inaugural esports experience Gaming for Inclusion presented by Microsoft. From 12 – 14 September, Special Olympics...

Faisal Hussain
August 17, 2021

Xbox Announces 2021 Gamescom Showcase August 24
Gaming

Microsoft is heading (virtually) to this year’s Gamescom, the annual video game expo normally held in Germany every summer, in the form of a livestream on Aug. 24. That’s one day before Gamescom 2...

Polygon
August 9, 2021

Waze & Xbox Partner for Halo-Themed Voice Navigation
Gaming - Tech

It's been 20 years since Halo debuted on Microsoft's first video game console, the Xbox, and that makes me feel old. Aside from my personal feelings, it's a monumental occasion for the franchise as it...

CNet
August 3, 2021

Krispy Kreme & Microsoft Debut Xbox-themed Donuts
Dining - Gaming

Krispy Kreme has created an Xbox doughnut. The fluffy doughnut is a marketing collaboration with Microsoft to celebrate 20 years of Xbox, and will be sold at Krispy Kreme stores, cabinets, and online ...

The Verge
July 28, 2021

Xbox Series X/S Just Broke its US Dollar Sales Record
Gaming

While the Nintendo Switch has extended its streak in June 2021 as the leading hardware platform in terms of unit sales to 31, Xbox Series X/S took the top spot as the best-selling hardware platform in...

IGN
July 16, 2021

Nickelodeon Announces All-Star Brawl Featuring Spongebob, TMNT...
Gaming - Television

IGN can exclusively announce Nickelodeon All-Star Brawl, a new fighting game featuring characters from SpongeBob SquarePants, Rugrats, Teenage Mutant Ninja Turtles, Ren & Stimpy, and more. The br...

IGN
July 13, 2021

Xbox, Warner Bros, & Cxmmunity Team Up for Space Jam Rele...
Gaming - Non-Profit - Theatrical

Non-profit organisation Cxmmunity has teamed up with Warner Bros. and Xbox to promote the upcoming release of Space Jam: A New Legacy on July 16th. As part of the campaign, Cxmmunity will select over...

Esports Insider
July 12, 2021

Xbox Releases All-4-One Music Video Remix to Promote Xbox All ...
Gaming - Music

Xbox has just released a '90s-style R&B music video about its subscription service, Xbox All Access. And that's not even the strangest thing about it. The song is performed by All-4-One, the hit R...

IGN
July 6, 2021

5 Successful Partnerships & How To Have Your Programs Fea...
CPG - Gaming - Live Entertainment - Partnership Blogs - Partnerships

For 25 years, The L.A. Office has tracked, collected, and highlighted brand and entertainment partnership success stories so you don't have to! Here are five successful partnerships we've recently fea...

Angelina Luspo
June 29, 2021

Xbox Cloud Gaming is Getting a Serious Series X Overhaul
Electronics - Gaming

Microsoft is upgrading its Cloud Gaming services with Series X server blades, and some users are already reportedly reaping the benefits [via VGC]. Launched back in 2019, Xbox Cloud Gaming was origin...

Gamebyte
June 25, 2021

Xbox Design Lab Returns with Series X Customizable Controllers
Gaming

Microsoft is bringing back its Xbox Design Lab with a new controller option for the Xbox Series X controller. The Xbox Design Lab closed in October ahead of the Xbox Series X release. Open once again ...

Polygon
June 18, 2021

Xbox & Bethesda’s 20 Biggest E3 Announcements
Gaming

One of E3 2021’s biggest events was the joint showcase with Xbox and Bethesda. The event featured all-new information, announcements, and trailers for Starfield, STALKER 2: Heart of Chernobyl, Back ...

Polygon
June 15, 2021

Microsoft to Launch Xbox Mini-Fridge This Holiday Season
Gaming - Household

Microsoft’s concluded its E3 2021 showcase with a rather cool announcement: the Xbox Series X-shaped mini fridge, which the company promised to make after defeating Skittles in a Twitter poll, will ...

The Verge
June 14, 2021

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