Microsoft and Xbox Are Moving Beyond Consoles
Gaming - Tech

As the story goes, when Phil Spencer became head of Xbox in 2014, he got a call from newly-appointed CEO Satya Nadella. "I don't actually know a whole lot about why we're in gaming," Nadella said to h...

June 11, 2021

Microsoft is Getting Back into Physical Retail—Sort Of
Retail - Tech

Microsoft is returning to selling products at brick-and-mortar stores, kind of. The software giant will start selling products at its “Experience Centers” in London, New York City, and Sydney next...

The Verge
June 9, 2021

Xbox Series X | Kellogg’s
CPG - Gaming - Partnerships

Kellogg's partnered with Xbox on an exciting 2021 Xbox sweepstakes promotion. The partnership consisted of Kellogg's working with Xbox on the sweepstakes which allowed Kellogg's customers to enter ...

Xbox | Kellogg's
June 9, 2021

Secrets Spill at Epic Games v. Apple Trial
Gaming - Streaming - Tech

It’s been just over three weeks since the Epic v. Apple proceedings kicked off, and the news has been relentless. So as we wait for a verdict to roll in, we’re taking a quick turn through all the ...

The Verge
May 28, 2021

Xbox and Tencent Join Forces for New Mobile Gaming Experiences

Microsoft’s Xbox Game Studios is teaming up with Tencent’s TiMi Studios, developer of the wildly successful mobile hits Call of Duty: Mobile and Honor of Kings. According to a Google Translated ve...

The Verge
May 17, 2021

Brand Opportunities for Gaming Marketing Partnerships
Esports - Gaming - Opportunity Blogs - Partnership Blogs

Start planning your next marketing partnership with opportunities from the gaming world! While many industries were disrupted by the pandemic, the gaming category was able to experience success as ...

Andrew Gormley
May 12, 2021

E3 2021: Games from Sega, Square Enix, Gearbox, and More Confi...

The ESA has confirmed that games from a number of prominent developers and publishers will be part of E3 2021, in addition to previously announced partners. Square Enix, Sega, Bandai Namco, and Gearb...

May 6, 2021

Kids Aren’t Just Playing Kids’ Games Anymore
Esports - Gaming

The key components of all games -- whether card games, board games, playground games or video games -- are universal: goals, rules, strategy, challenge and interaction. What's even more interesting i...

Gaming Industry
April 26, 2021

Xbox Cloud Gaming Rolls Out in Beta on iOS and PC
Electronics - Gaming - Tech

The era of cloud gaming hasn’t arrived with the intensity that may have seemed imminent a couple years ago when major tech platforms announced their plays. In 2021, the market is still pretty much n...

Tech Crunch
April 21, 2021

E3 2021 Announced as ‘Reimagined, All-Virtual’ Event
Gaming - Travel

E3 will return in 2021 as a “reimagined, all-virtual” event, organizers announced Tuesday. E3 2021 will take place June 12-15, and will feature content from Nintendo, Xbox, Capcom, Konami, Ubisoft...

April 6, 2021

The 50 Best Video Games of All Time

There are dozens of ways you could put together a list of the best video games ever made. You could look to classics, like "Super Mario Bros." You could look at impact on the medium, or highest sales....

Business Insider
April 5, 2021

The Best Video Game Subscription Deals Right Now
Electronics - Gaming

Online game subscriptions are quite common in the gaming industry. Whether it's a subscription for an online service for multiplayer gaming or Netflix-like services that provide access to a massive li...

The Verge
April 2, 2021

Xbox | Zoa
Beverages - Gaming - Partnerships

Microsoft Xbox partnered with energy drink Zoa along with Dwayne Johnson on a branded fridge giveaway.

Xbox | Zoa
March 29, 2021

Microsoft Makes Xbox Party Chat Free as Part of its Xbox Live ...
Gaming - Online

Microsoft is announcing today that Xbox Party Chat will be free for Xbox owners soon. The software maker has started testing a new Xbox dashboard update with testers today that unlocks Xbox Party Chat...

The Verge
March 25, 2021

Falcon and the Winter Soldier | Xbox
Gaming - Partnerships - Streaming - Television

Walt Disney Studios and Marvel Studios collaborated with Microsoft Xbox to promote the release of THE FALCON AND THE WINTER SOLDIER. 

Disney Plus | Xbox
March 23, 2021

Xbox Live is Getting a New Name
Gaming - Online - Tech

After over 18 years, Microsoft will soon rename Xbox Live. The service will be called Xbox network. Some of the earliest mentions of the name change came from beta testers of Xbox’s new dashboard, h...

March 23, 2021

Microsoft Completes Bethesda Acquisition, Promises Some Xbox a...
Electronics - Gaming - Retail

Microsoft has finalized its $7.5 billion deal to acquire ZeniMax Media, the parent company of Doom and Fallout studio Bethesda Softworks. Microsoft now has 23 first-party game studios, compared to So...

The Verge
March 9, 2021

Amazon’s New Alexa App for Xbox Brings Visual Assistant Feat...
Gaming - Tech

Amazon is launching a new Alexa app for Xbox consoles this week. While you’ve been able to control Alexa from an Xbox for a couple of years now, this dedicated app will provide access to more of the...

The Verge
March 4, 2021

Xbox Game Pass Aims for Sports Fans With NBA 2k21, Madden NFL ...
Gaming - Sports

Microsoft is adding four sports games to Xbox Game Pass in March and April. Madden NFL 21 arrives today as part of EA Play for Xbox Game Pass Ultimate subscribers, and Football Manager 2021 will arriv...

The Verge
March 3, 2021

Xbox Series X Restock Updates for GameStop, Amazon, Best Buy, ...
Electronics - Gaming

After proving elusive for four months, the Xbox Series X and Series S have both returned to the shelves. GameStop restocked the former on Wednesday and the latter has been available from Amazon, Anton...

February 25, 2021

Microsoft starts new program to make more accessible games

Microsoft is expanding its accessibility efforts with a new program for evaluating Xbox and PC games. Today, its gaming accessibility team announced that developers can send their games to be evaluate...

The Verge
February 17, 2021

Agency - Gaming - Opportunities

Did you know there are 3 billion gamers worldwide? From the DC Universe, magical spells, fast cars, zombies, to The Master Chief there’s something out there for everyone.

February 8, 2021

Xbox Series X Restock Updates for Target, Walmart, Amazon, Ant...

Gamers looking to land the Xbox Series X and Xbox Series S face more frustration after limited restocks at Amazon and Newegg quickly sold out last week. Microsoft's next-gen console remains unavailab...

February 8, 2021

Xbox Series X
Electronics - Gaming - Opportunities

Introducing the new Xbox Series X|S. Power Your Dreams.

Microsoft Xbox
January 25, 2021

2021 Video Game Releases
Blog Post - Gaming - Opportunity Blogs

These are some of the highly anticipated video games for 2021! 2020 saw a huge increase in video game sales and players, and 2021 looks to be even better for video games and the gaming industry as a w...

Thomas Kee
January 19, 2021

Video game spending in 2020 reaches record $56.9 billion
Electronics - Gaming

With many Americans stuck at home last year due to the pandemic, spending on video games hit a new record. Total video game spending in 2020 reached $56.9 billion, up 27% higher than the previous year...

USA Today
January 19, 2021

10 best games of the year 2020 on Xbox and PlayStation

10- Empire of the Sun: An XCOM-Like in gangster version? I couldn’t miss it! A fun and unusual game even if it is not as good as the 2K title. 9- Dirt 5: Big change in the DiRT license. Of course, ...

Tech Gaming Report
January 10, 2021

Sony distributes 3.4 million PS5 only in its first four weeks
Gaming - Retail

PlayStation 5 has shipped 3.4 million units worldwide in its first four weeks, and production is expected to reach 18 million next year. Sony's next-generation game console has been out of stock fo...

December 31, 2020

How the Nintendo Switch thrived in a year of next-gen consoles

Demand for this adaptive portable device is yet to cease and has only gotten stronger as families of gamers have found themselves stuck indoors looking for mindful, accessible escapism. Nintendo has f...

December 31, 2020

The KFConsole is real and has a unique advantage over PS5 and ...
Dining - Electronics - Gaming

The KFConsole, created in partnership with PC hardware manufacturer Cooler Master, promises to shake up the console war like a bag full of 11 herbs and spices with its built-in chicken chamber – a w...

December 23, 2020

20-in-20: Showcasing 20 Marketing Partnerships from 2020’...
Gaming - Listicles - Non-Profit - Partnership Blogs - Partnerships

Join Last Call and Marketing Partnerships as we look back at 2020, a year that showcased the flexibility and creativity of the promotions world. Marketers in every industry were quick on their feet to...

Faisal Hussain
December 20, 2020

2020 Gaming Listicles: Top Games, Streamers & More
Esports - Gaming - Listicles

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Tech’s biggest winners in 2020
Electronics - Gaming - Health & Beauty - Tech

Despite everything we’ve all been through, though, there were a few bright spots in the world of tech. Console makers blessed us with mouthwatering next-gen hardware, while Apple wowed the industry ...

December 15, 2020

Microsoft, Warner Bros. court ‘Space Jam’ game des...
Gaming - Sports - Theatrical

Microsoft and Warner Bros. are running a social media contest to find the best new ideas for a video game tie-in for the movie sequel "Space Jam: A New Legacy," which will be released next summer in t...

Marketing Dive
December 15, 2020

20-in-20 Marketing Partnerships, Gaming: Halo Infinite
Beverages - CPG - Gaming - Partnership Blogs - Retail

Last Call is celebrating the holidays with the 20in20 countdown of the gaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wi...

Earl Schultz
December 15, 2020

Are the “Console Wars” Still Happening?

The Battle Between Sony, Microsoft and Nintendo They have been installed on the podium of casual entertainment, and even professional pre and post COVID-19, globally. It is obvious, The Washington ...

December 15, 2020

Microsoft, Nintendo, and Sony commit to making gaming safer
Esports - Gaming

The three big game console makers — Microsoft, Nintendo, and Sony — have teamed together to commit to making gaming safer for everyone. This comes via a post from Microsoft on its Xbox Wire sit...

Venture Beat
December 14, 2020

Xbox Cloud Gaming will land on iOS, PC in spring 2021

The cloud gaming service will be available via web browser as part of Xbox Game Pass Ultimate. Microsoft is bringing Xbox Cloud Gaming to iOS and Windows PCs next year. In a blog post Wednesday, Mi...

December 9, 2020

20-in-20 Marketing Partnerships, Gaming: Xbox Series X
Gaming - Partnership Blogs - Partnerships

Last Call is celebrating the holidays with the 20in20 countdown of the gaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wi...

Earl Schultz
December 7, 2020

20-in-20 Movie Marketing Partnerships: WW1984
Community - Opportunities - Partnership Blogs - Partnerships - Streaming

Last Call is celebrating the holidays with the 20in20 countdown of the movie marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we wil...

Earl Schultz
December 3, 2020

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