YouTube Adds New Controls For Parents Monitoring Tween & ...
Influencers - Online - Tech

YouTube, which has faced fierce criticism for allowing inappropriate content into its dedicated kids area, is adding new controls designed to help parents monitor viewing by tweens and teens. In a bl...

Deadline
February 24, 2021

Kid Device Usage Changing as a Result of the Pandemic
Gaming - Streaming - Toys

The pandemic is shifting where and how kids spend their time on digital devices, according to new data from the “Dubit Trends: Share of Time 2020 v 2019″ report. The research company has found tha...

Kidscreen
February 19, 2021

YouTube TV Offering HBO Max, Showtime, and Starz for $5 Less
Online - Streaming - Television

For YouTube TV customers who subscribe individually to HBO Max, Showtime, and Starz, the company is rolling out a new entertainment bundle that will save people $5. The optional package is $30 a mont...

The Verge
February 19, 2021

YouTube to Roll Out Shorts, Its TikTok Rival, in the US in Mar...
Online

YouTube on Wednesday said it will begin testing Shorts, a short-form video feature that aims to compete with TikTok, in the US in March. The Google-owned video platform first launched a beta version ...

CNET
February 17, 2021

Influencers Boost Attention to Brands Yet Erode Sentiment Towa...
Influencers

The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have? It's a question for which there ar...

Phys.org
February 17, 2021

Influencer Marketing: In-House Or Agency?
Influencers

Influencer marketing is a powerful way to reach target demographics, expand audiences and develop loyalty among consumers. Brands are turning to influencer marketing en masse, with larger portions of ...

Forbes
February 12, 2021

Top 100 Subscription Apps Grew 34% to $13B in 2020
Online

Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to various estimates. But a growing part of that spend was subscript...

TechCrunch
February 11, 2021

New Hasbro Animated Shorts Introduce Star Wars Mission Fleet
Streaming - Toys

The Star Wars Kids YouTube channel will be the home for three new videos featuring toys from Hasbro’s Mission Fleet figures and vehicle line. The new adventures aim to teach kids valuable lessons wh...

The Toy Book
February 11, 2021

Unpacking Global Co-Productions & Kids Content
Gaming - Streaming - Television - Toys

Co-productions in the kids space have been around for years but a variety of recent deals have turned heads and suggested a new wave of global co-operation is underway. One of the latest to do was be...

Super Bowl 2021 Ads: Here Are the Most-Watched Spots on YouTub...
Branding - CPG - Sports - Television

The Super Bowl LV game itself turned out to be a blowout — a runaway victory for Tom Brady’s Bucanneers and a dispiriting defeat for Patrick Mahomes’ Chiefs. But the ads once again jumped into t...

Variety
February 8, 2021

YouTube taps Craig Hunter as head of preschool
Streaming

YouTube Originals kids & families has appointed Craig Hunter as its new global head of preschool. Reporting into head of family learning and impact Nadine Zylstra, the former director of kids netw...

Kidscreen
February 1, 2021

Game streaming viewership nearly doubled during the pandemic
Streaming

The study shows that overall viewership across Facebook Gaming, Mixer, Twitch, and YouTube Gaming was up 78.5% to a total of 27.9 billion hours. Twitch still occupies the top spot among the three plat...

Polygon
January 29, 2021

Tom Hanks to Host Inauguration TV Special With Performances by...
Streaming - Television

Tom Hanks will host a primetime TV special celebrating the inauguration of Joe Biden as President of the United States, with performances by Demi Lovato, Justin Timberlake, Jon Bon Jovi and Ant Clemon...

Variety
January 13, 2021

Meet the executive who changed Hollywood’s image of YouT...
Online - Streaming

When Kelly Merryman arrived at YouTube six years ago, the dust had just cleared on a contentious $1-billion lawsuit with Viacom that had dragged on for years. The New York cable televisio...


January 4, 2021

Social media, not streaming, is the music industry’s future
Music - Online - Streaming

Music-streaming subscriptions contribute $8.5 billion a year to the record business — but the biggest future growth may lie in social media, gaming, livestreaming, and fitness. For the full story, ...

Rolling Stone
December 23, 2020

2020 Music Listicles: Top Artists, Trends, Tracks & More
Listicles - Music

We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...

Faisal Hussain
December 16, 2020

Reddit is buying TikTok rival Dubsmash
Tech

Dubsmash allows users to create and share video content, and it's especially popular with young, diverse audiences. Social media platforms have in recent years invested heavily in short videos, spu...

CNN
December 14, 2020

With 100 billion hours watched on YouTube for gaming, the site...
Gaming - Online - Tech

More people watched gaming content on YouTube in 2020 than ever before, and part of that expansion is thanks to YouTube’s global outreach, said the company’s head of gaming, Ryan Wyatt. About 1...


December 14, 2020

Videos and documentaries coming to Spotify?
Music - Streaming

According to Spotify itself, music videos are coming to the platform, in addition to “documentaries, and exclusive video series.” For the full story, visit Music Business Worldwide   -  http...

Music Business Worldwide
December 11, 2020

20-in-20 Marketing Partnerships, Streaming: Lionsgate
Live Entertainment - Partnership Blogs - Streaming - Theatrical

Last Call is celebrating the holidays with the 20in20 countdown of the streaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we...

Earl Schultz
December 11, 2020

20-in-20 Marketing Partnerships, Toys: Snap Ships
Non-Profit - Opportunities - Partnership Blogs - Partnerships

Last Call is celebrating the holidays with the 20in20 countdown of the marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we will feat...

Earl Schultz
December 10, 2020

20-in-20 Marketing Partnerships, Television: Disney ABC
Partnership Blogs - Partnerships - Streaming - Television

Last Call is celebrating the holidays with the 20in20 countdown of the television marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, w...

Earl Schultz
December 9, 2020

Tums bids farewell to 2020 with early New Year’s countdo...
CPG - Influencers - Online

Tums plans to bid farewell to 2020 with an earlier New Year's Eve countdown on social video app TikTok. Describing 2020 as heartburn-inducing "dumpster fire of a year," the antacid tablets made by GSK...

Mobile Marketer
December 7, 2020

YouTube star Ryan Kaji opens virtual world on Roblox
Gaming - Streaming

“Ryan’s World” in Roblox will offer interactive areas and activities for players, including a racetrack, a school, a city center and a “fun zone,” where players can challenge each other in o...

The Wall Street Journal
December 4, 2020

White Castle and Coolio
Dining - Music - Partnerships - Streaming

White Castle collaborated with Coolio to promote White Castle's special Thanksgiving offerings. The promotion focused on White Castle's Thanksgiving stuffing recipe using their signature sliders.

White Castle | Coolio
December 3, 2020

TikTok is reportedly testing longer, three-minute videos
Music - Online - Tech

Brevity is the soul of wit — and the heart of TikTok — but the company wants to see if giving people the ability to record longer videos is something its creators want to explore. The company is ...

The Verge
December 2, 2020

Ford Models Added to Save the Children Charity Stream Lineup
Esports - Influencers - Non-Profit

The Save the Children #GamingTuesday charity stream lineup will enlist the aid of the esports and gaming division of Ford Models to help raise money for this year’s two-week charity event. Ford Mode...

Esports Observer
December 1, 2020

Chuck E. Cheese enhances prize giveaways & menu for winte...
Dining - Toys

In addition to in-store and takeout options, families can also enjoy a variety of Winter Winner-Land entertainment offerings in-store and online throughout the season.   Tags: Chuck E Cheese, C...

QSR Magazine
November 23, 2020

Sinclair partnership with Bally’s for naming rights to Fox S...
Sports - Television

For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions. Tags: S...

Awful Announcing
November 20, 2020

Over 2bn YouTube users are now playing music videos every mont...
Music - Streaming

The platform’s Global Head of Music, Lyor Cohen, has confirmed via a blog post that more than 2 billion logged-in YouTube users are now playing music on the platform each month. For the full stor...

Music Business Worldwide
November 18, 2020

YouTube Rewind 2020 Is the Latest Show Cancelled by COVID-19
Online - Streaming

YouTube issued a statement acknowledging that it must approach Rewind 2020 differently. The company says it doesn’t feel right to carry on as if everything is the same. For the full story, visit ...

Digital Music News
November 16, 2020

How Buzzer is bringing live sport to the House of Highlights g...
Sports - Tech

The mobile platform is being pitched at young consumers by offering frictionless look-ins to live games, combining its own mobile broadcast rights acquisitions with the users’ existing subscriptions...

SportsPro Media
November 6, 2020

Cooking-themed YouTube channel ‘Binging With Babish̵...
Online - Streaming

With 8 million subscribers, chef Andrew Rea is launching a product line and adding chefs like Sohla El-Waylly (formerly at Bon Appetit) to his roster.  For the full story, visit Hollywood Repor...

Hollywood Reporter
November 5, 2020

Apple TV is coming to Xbox consoles on November 10th
Streaming - Television

A new Apple TV app arrives for Xbox One and next-gen Xbox consoles next month. For the full story, visit The Verge  -  https://www.theverge.com/2020/11/2/21545980/apple-tv-xbox-app-november-10th-...

The Verge
November 2, 2020

YouTube generated $5bn from ads in a single quarter and YouTub...
Music - Streaming

There was a minute there when YouTube Music risked looking like a bit of an also-ran in the global streaming race. That view was somewhat punctured. For the full story, visit Music Business Worldwi...

Music Business Worldwide
October 30, 2020

YouTube Shopping: What Brands Can Gear Up For
Streaming - Tech

With this new shopping feature, brands will directly engage with prospective buyers on the site and sell their products. For the full story, visit Entrepreneur  -  https://www.entrepreneur.com/ar...

Entrepreneur
October 22, 2020

The streaming startups trying to save the music industry
Music - Streaming

Early in the pandemic, the likes of Twitch, YouTube, Instagram, TikTok and Facebook filled a gap with their livestreaming capabilities. Since then, dozens of new companies have launched. For the fu...

The Guardian
October 19, 2020

YouTube expands shopping tools with creators ahead of holidays
Online - Streaming

YouTube's program to let creators tag shoppable products in videos may give mobile marketers more incentive to collaborate with influencers who have developed a following on the platform. For the f...

Mobile Marketer
October 12, 2020

YouTube unveils slate focused on Black culture
Streaming - Toys

Pocket.watch's Onyx Family Dinner will begin airing in 2021, and joins a handful of adult-oriented shows focused on elevating Black voices.  For the full story, visit Kidscreen  -  https://kids...

Kidscreen
October 8, 2020

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.