A TikTok Tune is Becoming Sally Beauty’s New Anthem
Health & Beauty - Influencers - Music - Online - Retail

Sally Beauty has long been known for selling hair color, styling tools and other beauty products. Yet over the past several years, it has faced challenges familiar to many brick-and-mortar retailers: ...

June 4, 2021

Social Media & Involvement are Key for Reaching Tweens

Social media, recommendations and involvement in the development process are the keys to winning over Gen Z, according to a new report from the Joan Ganz Cooney Center. “By/With/For Youth: Inspiring...

May 27, 2021

After $750k+ NFT, ‘Charlie Bit My Finger’ Will Dis...

The 55-second clip of a toddler happily munching on his brother’s hand is being pulled from YouTube after being auctioned off as an NFT this past Sunday. The clip was at the center of an hours-long ...

May 24, 2021

Poshmark Partners with Snapchat on Poshmark Mini
Online - Retail - Tech

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. Poshmark in 2018...

May 21, 2021

David’s Bridal Launches 24/7 YouTube Live Channel
Fashion - Retail - Streaming

In an ongoing bid to improve its wedding resources and services, David's Bridal is launching its own 24-hour YouTube Live channel to provide wedding planning resources and content. The YouTube Live c...

May 12, 2021

Will Smith to Get Fit for YouTube Series
Influencers - Online

Will Smith is getting serious about his health and will document his journey for YouTube. In the upcoming tentatively titled series "Best Shape of My Life," Smith will show the actor "rebuilding his ...

May 6, 2021

Brands Are Making Their Own Mystery Boxes to Engineer Virality
Influencers - Online - Retail - Toys

Brands are elevating unboxing into an altogether new marketing strategy. A growing number have begun selling their products as “mystery boxes,” clearing the way for unboxing videos where customers...

Modern Retail
May 3, 2021

TikTok is Now the No. 2 Platform for Influencer Marketing
Influencers - Tech

TikTok is now the second most popular platform for influencer marketing, right behind Instagram. 68% of marketers surveyed by Linqia said they planned to use TikTok for influencer marketing in 2021. H...

May 3, 2021

Roku is Feuding with Google, putting YouTube in Jeopardy
Streaming - Television

Roku is warning its customers with YouTube TV subscriptions that the service could go dark in the coming days due to what it calls Google’s “predatory” and “monopoly” behavior. In a lengthy...

April 26, 2021

YouTube’s Launches Climate Change-Focused Slate
Influencers - Online - Streaming

YouTube is launching a slate of originals designed to promote climate change and sustainability with projects including a Leonardo DiCaprio-produced wildlife adventure series. The company has ordered...

April 20, 2021

Pepsi Unveils Branded Reality Dating Show to Tout New Mango Fl...
Beverages - CPG - Television

Pepsi unveiled the trailer for a reality TV show that it had teased last month with the launch of its mango-flavored cola. The PepsiCo-owned brand is working with Velocity, ViacomCBS's branded content...

Marketing Dive
April 14, 2021

YouTube Discloses Prevalence of Rule-Breaking Videos for First...
Online - Theatrical

About 1.6 million views on YouTube out of every 1 billion are of a video that violates its content policies, about even with a year ago, the streaming service owned by Alphabet Inc’s Google said in ...

April 8, 2021

TikTok Announces Six New Interactive Music Effects for Creator...
Influencers - Online - Tech

TikTok today is doubling down on its roots as a music-backed creation app with the launch of a half dozen new music effects for creators. The effects, which offer interactivity, visualizations, animat...

Tech Crunch
April 8, 2021

TikTok’s Competition Heats Up, but There’s Plenty ...
Influencers - Online - Tech

During the pandemic, TikTok experienced a meteoric rise in downloads and engagement as people turned towards the short-form, DIY video service for entertainment. "TikTok has been able to build and gr...

April 7, 2021

How the Pandemic has Shaped Toy Trends of the Future
Retail - Toys

2021 is expected to be another historic year, as the effects of the pandemic continue to reverberate across every aspect of our lives. Kids and parents are using play as a tool to de-stress and reconn...

Toy News Online
April 6, 2021

Airheads Spoofs Skip Ad Feature on Digital Video Ads
Agencies - CPG - Online

Airheads, the taffy-like candy marketed by confectioner Perfetti Van Melle, this month launched a digital video campaign that toys with the idea of hitting the "skip ad" button to make real-life momen...

Marketing Dive
April 5, 2021

YouTube is Testing Hiding Dislikes
Influencers - Online

YouTube is testing hiding "dislike" counts on videos as a way of stopping users from ganging up on creators. "In response to creator feedback around well-being and targeted dislike campaigns, we're t...

April 1, 2021

YouTube Tests Product Detection in Videos
Online - Retail - Streaming - Tech

The product detection feature, which will appear between recommended videos, helps people explore more videos and details about those products on YouTube. Any viewer watching videos in the U.S. will b...

March 26, 2021

Burger King Ties NBA 2K21 Trick Shot Challenge to Real-World R...
Dining - Gaming - Streaming

Burger King Spain is enticing NBA 2K21 players with the promise of free food if they can complete tough shots in the pro basketball video game on PlayStation consoles. The burger chain used in-game e...

Marketing Dive
March 26, 2021

Tostitos Spices Up Celeb-Backed Effort with Snapchat AR Lens
CPG - Online - Tech

Tostitos, the brand of tortilla chips marketed by PepsiCo's Frito-Lay snacks unit, is promoting its new spicy habanero pepper flavor with a multichannel campaign starring comedic actors Kate McKinnon ...

Marketing Dive
March 26, 2021

The Beauty of 78.5 Million Followers
Branding - Fashion - Health & Beauty - Influencers - Online

Rae’s deal with Ipsy was but a small part of a major shift in the beauty industry, which is nowhere more complex, and profitable, than the United States. As with gaming, it’s the interactivity of...

Parents Drop the Guilt and Turn on YouTube’s Children...
Influencers - Streaming

The recent conversation about soaring screen time and its effect on kids has been exhaustive. And exhausting. Should we be alarmed? Yes. No. Set limits. Lower the bar. Think of their retinas. If the l...

March 22, 2021

Facebook is Building an Under-13 Instagram for Kids
Influencers - Online

Executives at Instagram are planning to build a version of the popular photo-sharing app that can be used by children under the age of 13. The internal announcement comes two days after Instagram said...

BuzzFeed News
March 19, 2021

Twitter is Testing Letting You Watch YouTube Videos Right From...
Online - Tech

Twitter is testing a way to let you watch YouTube videos right from your timeline. Typically, when someone includes a YouTube link in a tweet, clicking that link sends you to YouTube, which can be fru...

The Verge
March 19, 2021

EA Sports Launches Celebrity Game Show ‘FIFA Face-Off’
Esports - Gaming - Influencers - Streaming

Electronic Arts (EA) has announced a two-part live game show called FIFA Face-Off that pits celebrities and influencers against professional FIFA players. Airing live on March 19th and 26th, FIFA Fac...

Esports Insider
March 19, 2021

YouTube Shorts Arrives in the US to Take on TikTok
Influencers - Online - Streaming

YouTube Shorts will feature all the basics of any TikTok clone: a multi-segment camera that makes it easy for creators to quickly string together clips, a wide selection of music tracks (with catalogs...

The Verge
March 19, 2021

MLB Expands YouTube Streaming Deal to 21 Games
Online - Sports - Streaming

Major League Baseball renewed and expanded its broadcast agreement with YouTube for the 2021 season, upping the number of streamed games to 21. This season will see one game livestreamed per week acro...

Sport Techie
March 16, 2021

The Ikea Catalog is Now a Podcast
Household - Podcasts

Everyone has a podcast — even Ikea. The Swedish retailer has transformed its annual bible-sized catalog into an audio version as a "handy and hands-free" alternative to the traditional behemoth. Ik...

CNN Business
March 11, 2021

YouTube Now Reaches 120 Million Americans Via Connected TVs
Electronics - Household - Streaming - Television

YouTube on Wednesday patted itself on the back for continuing to win over TV viewers, claiming in a new blog post that the internet’s dominant video site, along with its YouTube TV livestreaming ser...

The Wrap
March 11, 2021

The Future of YouTube’s Preschool Content
Influencers - Online - Streaming - Tech

Craig Hunter may have only started at YouTube a few weeks ago, but he has already been thrust into working on a busy slate and mapped out plans for where he’s going to take the AVOD giant’s presch...

March 10, 2021

Roblox is Outpacing Broadcast TV for Audience Reach
Gaming - Toys

The videogame Roblox has outscored all broadcast TV channels in both the UK and US as the most powerful platform through which to reach young audiences, according to the latest insight from The Kids I...

Toy News Online
March 3, 2021

Far Out Toys Harnesses TikTok Trend for New Toy Line
Online - Toys

Inspired by the massively viral world of makeover content that dominates social platforms, including YouTube, Instagram, and TikTok — where #GlowUp already boasts more than 20 million views — the ...

The Toy Book
March 3, 2021

Hudl Launches Smart Camera for Outdoor Sports
Electronics - Sports - Streaming - Tech

Sports video and analysis company Hudl has announced its new Focus Outdoor product, a hands-free smart camera that can automatically record film in HD, upload it to the Hudl software platform and make...

Sport Techie
March 3, 2021

YouTube Adds New Controls For Parents Monitoring Tween & ...
Influencers - Online - Tech

YouTube, which has faced fierce criticism for allowing inappropriate content into its dedicated kids area, is adding new controls designed to help parents monitor viewing by tweens and teens. In a bl...

February 24, 2021

Kid Device Usage Changing as a Result of the Pandemic
Gaming - Streaming - Toys

The pandemic is shifting where and how kids spend their time on digital devices, according to new data from the “Dubit Trends: Share of Time 2020 v 2019″ report. The research company has found tha...

February 19, 2021

YouTube TV Offering HBO Max, Showtime, and Starz for $5 Less
Online - Streaming - Television

For YouTube TV customers who subscribe individually to HBO Max, Showtime, and Starz, the company is rolling out a new entertainment bundle that will save people $5. The optional package is $30 a mont...

The Verge
February 19, 2021

YouTube to Roll Out Shorts, Its TikTok Rival, in the US in Mar...

YouTube on Wednesday said it will begin testing Shorts, a short-form video feature that aims to compete with TikTok, in the US in March. The Google-owned video platform first launched a beta version ...

February 17, 2021

Influencers Boost Attention to Brands Yet Erode Sentiment Towa...

The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have? It's a question for which there ar...

February 17, 2021

Influencer Marketing: In-House Or Agency?

Influencer marketing is a powerful way to reach target demographics, expand audiences and develop loyalty among consumers. Brands are turning to influencer marketing en masse, with larger portions of ...

February 12, 2021

Top 100 Subscription Apps Grew 34% to $13B in 2020

Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to various estimates. But a growing part of that spend was subscript...

February 11, 2021

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