YouTube, which has faced fierce criticism for allowing inappropriate content into its dedicated kids area, is adding new controls designed to help parents monitor viewing by tweens and teens.
In a bl...
The pandemic is shifting where and how kids spend their time on digital devices, according to new data from the “Dubit Trends: Share of Time 2020 v 2019″ report. The research company has found tha...
For YouTube TV customers who subscribe individually to HBO Max, Showtime, and Starz, the company is rolling out a new entertainment bundle that will save people $5.
The optional package is $30 a mont...
The social media world is awash with people hawking products, services and, of course, themselves. But how much influence do the "influencer marketers" really have?
It's a question for which there ar...
Influencer marketing is a powerful way to reach target demographics, expand audiences and develop loyalty among consumers. Brands are turning to influencer marketing en masse, with larger portions of ...
Apps saw record downloads and consumer spending in 2020, globally reaching somewhere around $111 billion to $112 billion, according to various estimates. But a growing part of that spend was subscript...
The Star Wars Kids YouTube channel will be the home for three new videos featuring toys from Hasbro’s Mission Fleet figures and vehicle line. The new adventures aim to teach kids valuable lessons wh...
Co-productions in the kids space have been around for years but a variety of recent deals have turned heads and suggested a new wave of global co-operation is underway.
One of the latest to do was be...
The Super Bowl LV game itself turned out to be a blowout — a runaway victory for Tom Brady’s Bucanneers and a dispiriting defeat for Patrick Mahomes’ Chiefs. But the ads once again jumped into t...
Tom Hanks will host a primetime TV special celebrating the inauguration of Joe Biden as President of the United States, with performances by Demi Lovato, Justin Timberlake, Jon Bon Jovi and Ant Clemon...
Music-streaming subscriptions contribute $8.5 billion a year to the record business — but the biggest future growth may lie in social media, gaming, livestreaming, and fitness.
For the full story, ...
We all love a good scroll that looks back at the year that was—even this year! Our team has been busy scouring the web to compile year-end lists that are relevant to marketers in their day-to-day, p...
According to Spotify itself, music videos are coming to the platform, in addition to “documentaries, and exclusive video series.”
For the full story, visit Music Business Worldwide - http...
Last Call is celebrating the holidays with the 20in20 countdown of the streaming marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we...
Last Call is celebrating the holidays with the 20in20 countdown of the marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, we will feat...
Last Call is celebrating the holidays with the 20in20 countdown of the television marketing partnerships showcasing the year's biggest promotional properties! Each day throughout the holiday season, w...
Tums plans to bid farewell to 2020 with an earlier New Year's Eve countdown on social video app TikTok. Describing 2020 as heartburn-inducing "dumpster fire of a year," the antacid tablets made by GSK...
“Ryan’s World” in Roblox will offer interactive areas and activities for players, including a racetrack, a school, a city center and a “fun zone,” where players can challenge each other in o...
White Castle collaborated with Coolio to promote White Castle's special Thanksgiving offerings. The promotion focused on White Castle's Thanksgiving stuffing recipe using their signature sliders.
Brevity is the soul of wit — and the heart of TikTok — but the company wants to see if giving people the ability to record longer videos is something its creators want to explore.
The company is ...
The Save the Children #GamingTuesday charity stream lineup will enlist the aid of the esports and gaming division of Ford Models to help raise money for this year’s two-week charity event. Ford Mode...
In addition to in-store and takeout options, families can also enjoy a variety of Winter Winner-Land entertainment offerings in-store and online throughout the season.
Tags: Chuck E Cheese, C...
For casino operator Bally’s, the intent is not only to push their brand to prospective sports gamblers but also to eventually feature an online gaming tool that allows betting televisions.
Tags: S...
The platform’s Global Head of Music, Lyor Cohen, has confirmed via a blog post that more than 2 billion logged-in YouTube users are now playing music on the platform each month.
For the full stor...
YouTube issued a statement acknowledging that it must approach Rewind 2020 differently. The company says it doesn’t feel right to carry on as if everything is the same.
For the full story, visit ...
The mobile platform is being pitched at young consumers by offering frictionless look-ins to live games, combining its own mobile broadcast rights acquisitions with the users’ existing subscriptions...
With 8 million subscribers, chef Andrew Rea is launching a product line and adding chefs like Sohla El-Waylly (formerly at Bon Appetit) to his roster.
For the full story, visit Hollywood Repor...
A new Apple TV app arrives for Xbox One and next-gen Xbox consoles next month.
For the full story, visit The Verge - https://www.theverge.com/2020/11/2/21545980/apple-tv-xbox-app-november-10th-...
There was a minute there when YouTube Music risked looking like a bit of an also-ran in the global streaming race. That view was somewhat punctured.
For the full story, visit Music Business Worldwi...
With this new shopping feature, brands will directly engage with prospective buyers on the site and sell their products.
For the full story, visit Entrepreneur - https://www.entrepreneur.com/ar...
Early in the pandemic, the likes of Twitch, YouTube, Instagram, TikTok and Facebook filled a gap with their livestreaming capabilities. Since then, dozens of new companies have launched.
For the fu...
YouTube's program to let creators tag shoppable products in videos may give mobile marketers more incentive to collaborate with influencers who have developed a following on the platform.
For the f...
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