Maybelline Partners with Zynga for Playable Ad Integration
Gaming - Health & Beauty

Maybelline partnered with video game developer Zynga to launch an in-game playable ad. esigned by Zynga’s in-house gaming studio, Studio E, “Maybelline Mascara Merge” involves merging three icon...

September 7, 2022

TikTok Rolls Out MiniGames Ahead of Major Gaming Debut
Gaming - Music - Tech

The app entered into a partnership with Zynga in 2021. TikTok appears to be moving into the gaming sector with the rollout of new minigames seen on its platform in Vietnam. The move is not unpreceden...

May 23, 2022

Zynga’s Harry Potter: Puzzles & Spells and Words With F...
Classic Characters - Gaming - Partnerships - Press Releases

SAN FRANCISCO--(BUSINESS WIRE)--Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that players will be able to enjoy a collaboration campaign between its beloved Har...

Faisal Hussain
March 21, 2022

Zynga’s Hit CSR Racing 2 Announces Fast & Furious 9: Th...
Automotive - Gaming - Partnerships - Press Releases - Theatrical

SAN FRANCISCO--(BUSINESS WIRE)--Today, Zynga Inc. (Nasdaq: ZNGA), a global leader in interactive entertainment, announced that NaturalMotion, a subsidiary of Zynga Inc., will continue its collaborat...

Faisal Hussain
March 7, 2022

How the Biggest Deal in Gaming History Will Impact Adland
Agencies - Esports - Gaming

The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...

The Drum
January 19, 2022

Take-Two and Zynga to Combine, Bringing Together Best-in-Class...
Gaming - Partnerships - Press Releases

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--Take-Two Interactive (NASDAQ: TTWO) (the “Company”) and Zynga (NASDAQ: ZNGA), two leaders in interactive and mobile entertainment, today announced th...

Faisal Hussain
January 10, 2022

Zynga Is Building Its Own Ad Network, Mulling M&A

Zynga hopes its ad network lets it handle technical work in-house, including “key components of technology” related to the demand side, the supply side, an exchange layer, and some type of attribu...

Ad Exchanger
February 15, 2021

Zynga’s ‘Words With Friends’ Fuels Record Fo...

Highly social games fueled the best quarter in Zynga's history, the mobile gaming company disclosed Wednesday. Zynga brought in $616 million in revenue during the fourth quarter of 2020, a 52 percent...

Hollywood Reporter
February 11, 2021

Why grocery giant Kroger made the leap into mobile game advert...
Gaming - Retail

But a surge in mobile gaming during the pandemic has shown that the category commands an increasingly diverse user base, including women over 18, spurring more non-endemic brands to jump in. Full Stor...

Mobile Marketer
November 16, 2020

Zynga launches studio dedicated to developing ‘Star Wars...

Based out of Zynga's office in Austin, Texas, the studio will be led by Jeff Hickman and Matthew Hemby. For the full story, visit Hollywood Reporter  -

Hollywood Reporter
November 16, 2020

Zynga grows Q1 revenue 52% to $404 millions

Zynga revenue surges as more people turned to social mobile games while isolated because of the pandemic. For the full story, visit Venture Beat  -

Venture Beat
November 5, 2020

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