Zynga Is Building Its Own Ad Network, Mulling M&A

Zynga hopes its ad network lets it handle technical work in-house, including “key components of technology” related to the demand side, the supply side, an exchange layer, and some type of attribu...

Ad Exchanger
February 15, 2021

Zynga’s ‘Words With Friends’ Fuels Record Fo...

Highly social games fueled the best quarter in Zynga's history, the mobile gaming company disclosed Wednesday. Zynga brought in $616 million in revenue during the fourth quarter of 2020, a 52 percent...

Hollywood Reporter
February 11, 2021

Why grocery giant Kroger made the leap into mobile game advert...
Gaming - Retail

But a surge in mobile gaming during the pandemic has shown that the category commands an increasingly diverse user base, including women over 18, spurring more non-endemic brands to jump in. Full Stor...

Mobile Marketer
November 16, 2020

Zynga launches studio dedicated to developing ‘Star Wars...

Based out of Zynga's office in Austin, Texas, the studio will be led by Jeff Hickman and Matthew Hemby. For the full story, visit Hollywood Reporter  -  https://www.hollywoodreporter.com/news/zyn...

Hollywood Reporter
November 16, 2020

Zynga grows Q1 revenue 52% to $404 millions

Zynga revenue surges as more people turned to social mobile games while isolated because of the pandemic. For the full story, visit Venture Beat  -  https://venturebeat.com/2020/05/06/zynga-grows...

Venture Beat
November 5, 2020

LastCall.News and MarketingPartnerships.com are powered by

The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.