Zynga Is Building Its Own Ad Network, Mulling M&A
Gaming

Zynga hopes its ad network lets it handle technical work in-house, including “key components of technology” related to the demand side, the supply side, an exchange layer, and some type of attribu...

Ad Exchanger
February 15, 2021

Zynga’s ‘Words With Friends’ Fuels Record Fo...
Gaming

Highly social games fueled the best quarter in Zynga's history, the mobile gaming company disclosed Wednesday. Zynga brought in $616 million in revenue during the fourth quarter of 2020, a 52 percent...

Hollywood Reporter
February 11, 2021

Why grocery giant Kroger made the leap into mobile game advert...
Gaming - Retail

But a surge in mobile gaming during the pandemic has shown that the category commands an increasingly diverse user base, including women over 18, spurring more non-endemic brands to jump in. Full Stor...

Mobile Marketer
November 16, 2020

Zynga launches studio dedicated to developing ‘Star Wars...
Gaming

Based out of Zynga's office in Austin, Texas, the studio will be led by Jeff Hickman and Matthew Hemby. For the full story, visit Hollywood Reporter  -  https://www.hollywoodreporter.com/news/zyn...

Hollywood Reporter
November 16, 2020

Zynga grows Q1 revenue 52% to $404 millions
Gaming

Zynga revenue surges as more people turned to social mobile games while isolated because of the pandemic. For the full story, visit Venture Beat  -  https://venturebeat.com/2020/05/06/zynga-grows...

Venture Beat
November 5, 2020

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