The key point for marketers is that Microsoft’s spending spree is in service of reaching billions – not millions – of gamers. Its control of a huge amount of IPs and their extensions into mobile...
NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--Take-Two Interactive (NASDAQ: TTWO) (the “Company”) and Zynga (NASDAQ: ZNGA), two leaders in interactive and mobile entertainment, today announced th...
Zynga hopes its ad network lets it handle technical work in-house, including “key components of technology” related to the demand side, the supply side, an exchange layer, and some type of attribu...
Highly social games fueled the best quarter in Zynga's history, the mobile gaming company disclosed Wednesday.
Zynga brought in $616 million in revenue during the fourth quarter of 2020, a 52 percent...
But a surge in mobile gaming during the pandemic has shown that the category commands an increasingly diverse user base, including women over 18, spurring more non-endemic brands to jump in. Full Stor...
Based out of Zynga's office in Austin, Texas, the studio will be led by Jeff Hickman and Matthew Hemby.
For the full story, visit Hollywood Reporter - https://www.hollywoodreporter.com/news/zyn...
Zynga revenue surges as more people turned to social mobile games while isolated because of the pandemic.
For the full story, visit Venture Beat - https://venturebeat.com/2020/05/06/zynga-grows...
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