Comcast, ViacomCBS Rumors Said to Include Talk of Media’s Ne...
Streaming - Television - Theatrical

Speculation about a potential deal has been brewing since before this month’s Allen & Co. retreat for tech and media moguls in Sun Valley, Idaho, where ViacomCBS Chairwoman Shari Redstone and Co...

Forbes
July 21, 2021

Inside CNN Plus: A First Look at the New Streaming Service
Streaming - Television

CNN disclosed the first details of its long-awaited new subscription streaming service Monday, which will launch in the first quarter of 2022 with 8-12 hours of original live content each day. CNN Wo...

Variety
July 19, 2021

Netflix Wants to Add Games ‘Within the Next Year’
Gaming - Streaming

Netflix will expand its streaming service to include video games “in the next year,” according a Bloomberg report. The streaming platform hired former a former Electronic Arts and Facebook executi...

Polygon
July 15, 2021

Instacart Wants to Be an Influencer in Food Delivery
Dining - Online - Retail - Tech

The online grocery giant announced last week that Fidji Simo, the former head of Facebook’s legacy Blue app, will succeed Instacart’s founder Apoorva Mehta as its new chief executive officer, effe...

The Wall Street Journal
July 15, 2021

New Coke Zero Has Updated Packaging & Flavor
Beverages - Branding

Coca-Cola said Tuesday that it is tweaking the beverage in an effort to make the drink taste more like regular Coke. The product's can will also look different — all red, rather than red and black. ...

CNN
July 13, 2021

Coors Will Discontinue Its Seltzer Brand in the US
Beverages

The company says that launching a hard seltzer as a line extension of a beer brand hasn’t worked out as well as its independent seltzer brands. It will channel its efforts into ‘red-hot’ Topo Ch...

Beverage Daily
July 13, 2021

Kellogg’s is Creating Cereal Boxes for the Blind & ...
CPG - Tech

Kellogg’s will soon start releasing packaging accessible to the blind and visually impaired in the U.K. An initial trial ran in 2020 to test the unique code developed by NaviLens on the packaging o...

Adweek
July 13, 2021

Roblox & Sony Music Partner to Bring More Artists Into Ga...
Gaming - Music

Roblox signed a deal with Sony Music Entertainment under which the companies plan to feature more Sony artists in the popular massively multiplayer online game. Terms of the agreement weren’t discl...

Variety
July 6, 2021

PepsiCo & Regal Cinemas Bring Back Joy of Going to the Mo...
Beverages - Theatrical

While consumers have gotten used to nights spent watching Netflix on the couch, PepsiCo and Regal Cinemas are working hard to evoke theater nostalgia that will get people buying movie tickets, buttery...

Adweek
July 6, 2021

Sesame Launches a New Character
CPG - Streaming - Television - Toys

Sesame Workshop is expanding its flagship Sesame Street brand with a new animated special called Furry Friends Forever: Elmo Gets a Puppy, which will be accompanied by new books and consumer products....

Kidscreen
July 6, 2021

Casper Launches Retail Partnership with Mattress Warehouse
Household - Retail

Mattress and bedding company Casper Sleep Inc. and retailer Mattress Warehouse said they are launching a retail partnership that will include an expansion of Casper's offerings at Mattress Warehouse's...

Market Watch
July 2, 2021

Clif Climbs Into Ready-to-Eat Cereal Category
CPG

Clif Bar & Co. is taking on the ready-to-eat cereal category with a new line of breakfast cereal. Additionally, Clif Cereal packaging is the company’s first to deliver against its Ellen McArthu...

Food Business News
June 29, 2021

American Underdog
Opportunities - Sports - Theatrical

AMERICAN UNDERDOG chronicles the incredible true story of Kurt Warner, who went from stocking shelves at a supermarket to become a two-time NFL MVP, Super Bowl MVP and Hall of Fame quarterback.

Lionsgate
June 24, 2021

Grubhub to Provide Mobile Ordering for Resorts World Las Vegas
Dining - Tech - Travel

Resorts World Las Vegas is teaming with Grubhub to become the first resort to offer the latter company’s ordering technology, according to a Monday (June 21) announcement. To that end, guests can o...

Pymnts
June 21, 2021

Discovery Lands Multiple Licensing Deals for Shark Week
Fashion - Streaming - Television - Toys

As Shark Week lurks around the corner, merchandising partners are looking to take a big bite of this Discovery program’s hype with releases of apparel, accessories, toys, food, and more. Veteran pa...

The Toy Book
June 16, 2021

E3 2021 Video Game Announcements
Gaming

The Electronic Entertainment Expo (E3) returns after a year off due to the COVID-19 pandemic. This year's event will be online only and runs Saturday through Tuesday with a slew of briefings from comp...

USA Today
June 14, 2021

LastCall.News and MarketingPartnerships.com are powered by


The LA Office

For over 25 years, The L.A. Office has been an invaluable resource for brands and entertainment marketers as they try to reach the partnership marketing goals. Promotion marketing is a relationship-based business and The L.A. Office has a proven ability to bring together the people and companies that are driving the business. In addition to connecting people on LastCall.news and MarketingPartnerships.com, our portfolio of services include online and live marketing events, The L.A. Office Membership Program, and personalized consulting. Visit www.laoffice.com for more information.

Copyright © 2021 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.