Partnership:

100 Thieves and Gucci

Description:

Esports institution and lifestyle brand 100 Thieves teamed up with iconic fashion brand Gucci on an exciting collaboration.

The partnership consisted of 100 Thieves uniting with Gucci to launch a co-branded capsule collection. The 100 Thieves x Gucci collection of products launched on July 19th, 2021.

In order to access the capsule collection, fans had to have a registered MY GUCCI account on that drop date.

Partnership Opportunity:
100 Thieves/Gaming & Esports
Partner/Category:
Gucci /Fashion
Timing:
July 3rd Quarter 2021
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Media Elements:
Mobile
Online
Social Media
Created On:
2021-07-14
Last Modified on:
2021-07-27
Companies Involved
Tuck

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