Partnership:

100 Thieves and Rockstar

Description:

100 Thieves and PepsiCo's energy drink brand Rockstar partnered together in a move that saw Rockstar become the offical jersey sponsor of the 100 Thieves esports team. Rockstar aimed to further “its immersion into the gaming world and alignment with cultural leaders” with this partnership.

Days prior to the announcment of the partnership, Rockstar included the founder of 100 Thieves, Matthew "Nadeshot" Haag in their superbowl commerical.

The deal also saw the two parties collaborate on a range of content and interactive experiences, with Rockstar also being included into 100 Thieves docu-series "The Heist".

 

Partnership Opportunity:
100 Thieves/Gaming & Esports
Company:
PepsiCo
Partner/Category:
Rockstar /Beverages
Timing:
February 1st Quarter 2021
Target:
Male
Female
Teens
Adults 18-24
Adults 25-34
Adults
Promotional Elements:
Branded Content
Media Elements:
Direct Marketing
Email
In-Game / In-App Integration
Mobile
Online
Product Placement
Social Media
TV Spot
Influencers / Brand Ambassadors
Celebrity Appearance / Endorsement
Created On:
2021-02-17
Last Modified on:
2021-03-04
Companies Involved
PepsiCo
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.