13 GOING ON 30 and The Coca-Cola Company


The Coca-Cola Company and Columbia Pictures partnered to promote the theatrical release of the romantic comedy, 13 GOING ON 30. Four Grand Prize winners received a 4-day/3-night trip for 2 to Hollywood, CA to meet a star of 13 GOING ON 30. Prize also included round-trip coach air transportation for 2, hotel accommodations, and $1,000 spending money. Media support included a television ad with a "Hollywood premiere" feel, created specifically for the promotion. In addition, radio, cinema, and Internet advertising contributed to the film and promotion, and in-store point-of-sale materials featured Jennifer Garner as Jenna Rink. The promotion also featured an offer in every specially marked package of Diet Coke at participating retailers. One in three packages offered a free companion ticket to see the film (buy one ticket, get one ticket free). Two in three packages offered a five dollar rebated on the purchase of one of five DVD titles including the Julia Roberts starrer Mona Lisa Smile.

Partnership Opportunity:
13 GOING ON 30/Theatrical
Sony Pictures Entertainment
The Coca-Cola Company /CPG
April 2nd Quarter 2004
Promotional Elements:
Media Elements:
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Companies Involved
Sony Pictures Entertainment

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