Partnership:

17 AGAIN and ICEE

Description:
Warner Bros. Pictures and ICEE teamed up to promote the theatrical release of 17 AGAIN with the "What Would You Do With Your 2nd Chance?” Sweepstakes. Contestants registered online at www.icee.com by filling out basic contact information and stating what they would do with a second chance in life. Winners were chosen from a random drawing of eligible contestants. One Grand Prize winner received a private screening of 17 AGAIN for fifty friends in his/her hometown. 10 Second Prize winners received a 17 AGAIN & ICEE Prize Pack that included a 17 AGAIN-branded poster, soundtrack, hat, t-shirt. The sweepstakes ran from March 6 through May 15, 2009.
Partnership Opportunity:
17 AGAIN/Theatrical
Company:
New Line Cinema
Partner/Category:
ICEE /CPG
Timing:
March 2nd Quarter 2009
Target:
Tweens
Teens
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2009-04-20
Companies Involved
New Line Cinema
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.