17 AGAIN and

Warner Bros. Pictures and teamed up to promote the theatrical release of 17 AGAIN with the ""Get Away and Feel 17 Again"" Sweepstakes. Contestants registered for the sweepstakes online at Five Runners-Up each received a 17 AGAIN branded prize package consisting of one Zac Efron autographed basketball, one 17 AGAIN Soundtrack CD, one black gym sports duffel bag, one 32 oz. aluminum sport bottle with clip, one white baseball cap with 17 AGAIN title treatment, one ladies’ Raw Edge scoop neck tank top, one bracelet with whistle and charm, one Lip Balm, and one package of glitter tattoos. One Grand Prize winner received a 7-night trip for two to Cancun, Mexico provided by Funjet Vacations and United Airlines. The sweepstakes ran from March 30 through April 19, 2009.
Partnership Opportunity:
17 AGAIN/Theatrical
New Line Cinema
Partner/Category: /Retail
April 2nd Quarter 2009
Promotional Elements:
Media Elements:
Created On:
Last Modified on:
Companies Involved
New Line Cinema

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