In addition to product placement in 2 FAST 2 FURIOUS with Adrenaline Rush beverages, Pepsi’s SoBe also offered “The 2 FAST 2 FURIOUS Adrenaline Sweepstakes” where two grand prize winners received a Mitsubishi Lancer EVO and a Mitsubishi Spider. Other prizes awarded included Skip Barber Racing Lessons, $1000 Pep Boys Gift Cards, a year supply of SoBe and Quaker Synthetic Motor Oil. Supported by a national marketing campaign that included radio, print, on-pack, in-stores P.O.P.s and online support.