Partnership:

2014 FIFA WORLD CUP BRAZIL and The Coca-Cola Company

Description:
FIFA together with Coca-Cola partnered up to promote the 2014 WORLD CUP BRAZIL by giving My Coke Rewards members a chance to enter a participating Coca-Cola product code, and donate a soccer ball to a school of their choice. Members were also entered to win instant prizes, and gain access to a download for the Coca-Cola song for the 2014 FIFA World Cup. The promotion ran from May 5th to July 13th 2014.
Partnership Opportunity:
2014 FIFA WORLD CUP BRAZIL/Sports
Partner/Category:
The Coca-Cola Company /Beverages
Timing:
May 3rd Quarter 2014
Target:
Teens
Family
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-08
Companies Involved
Tuck

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