Partnership:

2014 IHEARTRADIO MUSIC FESTIVAL and S.C. Johnson

Description:

Clear Channel Broadcasting together with S.C. Johnson partnered to promote the 2014 IHEARTRADIO MUSIC FESTIVAL with a contest giving fans the chance to enter and win cash for their school on behalf of the Ziploc Brand. The two grand prize winners received a $100 Wal-Mart gift card and a $5,000 check made payable to the nominee school. Eight first place runner-up winners received a $100 Wal-Mart gift card. To enter, fans had to write an original, creative essay about what their nominee school would do with $5,000. Promotion dates: August 15th to October 8th, 2014.

Partnership Opportunity:
2014 IHEARTRADIO MUSIC FESTIVAL/Music
Partner/Category:
S.C. Johnson /Household
Timing:
2014
Target:
Male
Female
Adults 18-24
Adults 25-34
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2014-09-13
Companies Involved
Tuck

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