Partnership:

2018 World Cup and Budweiser

Description:
FIFA partnered with Budweiser to promote the 2018 World Cup. The partnership consisted of Budweiser producing custom Red Light Cups which were noise-activated to light up with the sound of the game as part of Budweiser's "Light Up The FIFA World Cup" global campaign. The special cups were available with Budweiser packs at retailers. There were more than 70 variations of the cup, including cups for every match throughout the tournament and in a variety of languages.

The beer giant also teamed with Amazon Prime Now to work with retailers during FIFA World Cup to offer a two-hour delivery service for consumers, allowing Budweiser to tap into the estimated 44 million people watching the tournament in the UK, with up to 90 percent of fans watching games at home.

Partnership Opportunity:
2018 World Cup/Toys
Company:
FIFA
Partner/Category:
Budweiser /Beverages
Timing:
June 2nd Quarter 2018
Target:
Male
Female
Family
Promotional Elements:
Media Elements:
Online
Signage
TV Spot

Website and Social Media

Created On:
2020-11-30
Last Modified on:
2018-08-24
Companies Involved
FIFA
Tuck

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