Partnership:

2018 World Series and Taco Bell

Description:
Major League Baseball teamed with Taco Bell to promote the 2018 World Series with the "Steal A Base, Steal A Taco" promotion. The promotion showered fans in free tacos and some additional swag. Taco Bell's "Steal A Base, Steal A Taco" campaign awarded Americans with one free Doritos Locos Taco after the first base was successfully stolen in the World Series, which began October 23. After the first base was successfully stolen, fans could snag their free Doritos Locos Taco on Thursday, Nov. 1, between 2 p.m. and 6 p.m. (local time) at participating U.S. restaurants, while supplies lasts. The partnership also consisted of highly-exclusive baseball caps being sold online at Taco Bell's website. Since World Series champions usually win championship caps, T-Bell let fans live mas, with limited-edition "Steal a Base, Steal a Taco" baseball caps.
Partnership Opportunity:
2018 World Series/Sports
Company:
Major League Baseball
Partner/Category:
Taco Bell /Dining
Timing:
October 4th Quarter 2018
Target:
Male
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
Event / Activation / Experiential
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2018-11-01
Companies Involved
Major League Baseball
Tuck

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