2020 Holiday Campaign and Various Partners


This holiday season, retailers are rallying around Boys & Girls Clubs of America to support the organization who serves 4.6 million kids and teens after-school, during the summer and more recently due to COVID-19, all day. Twelve partners will donate and encourage their customers to give back to the non-profit now through December 31, 2020. 

Today, more than 4,700 Boys & Girls Clubs serve kids and teens, especially the ones that need it most. With the organization’s vast reach to impact and enable youth to achieve a great future, there is an estimated 16 million Club alumni living today. In a study of Club alumni, more than half (54 percent) said their Boys & Girls Club saved their life. 

Companies supporting Boys & Girls Clubs of America this holiday season include:

Forever 21 
Nov. 3 – Dec. 31, 2020
Forever 21 will launch their "It's The Love You Give" holiday campaign on November 3, and has set a goal to raise $1 million for Boys & Girls Clubs of America through sales of specially marked Holiday Collection items and limited edition holiday gift bags. Customers are invited to round up their purchases to the nearest dollar to benefit Boys & Girls Clubs of America. The campaign will activate in-store and online at

The Coca-Cola Company 
Jan. 1 – Dec. 31, 2020
Family Dollar and Coca-Cola are teaming up with Boys & Girls Clubs to make a difference in your community. When you buy participating Coca-Cola products at your Family Dollar, Coca-Cola and Family Dollar will donate 10% of purchases, up to ONE MILLION DOLLARS, to Boys & Girls Clubs.  

Neiman Marcus 
Nov. 2 – Dec. 31, 2020
Neiman Marcus is spreading the magic of giving this holiday season! Beginning November 2 through the end of the year, Neiman Marcus and Neiman Marcus Last Call customers will have the opportunity to donate to Boys & Girls Clubs of America while shopping online and in-stores, supporting local Clubs in Neiman Marcus communities.

Buffalo Wild Wings 
Nov. 9 – Dec. 31, 2020
Give the gift of Buffalo Wild Wings’ signature sauce or dry seasonings this holiday season. One dollar from every bottle sold supports local youth sports through programs like Boys & Girls Clubs of America’s ALL STARS program.

Oct. 1 – Dec. 31, 2020
Make your Searches Count! It's easy to donate to Boys & Girls Clubs of America this holiday season simply by using Microsoft Give with Bing. To start giving, sign up for Microsoft Rewards, turn on Give with Bing, and select Boys & Girls Clubs of America as your nonprofit of choice. Your Bing searches will earn points that automatically turn into donations for Boys & Girls Clubs. Plus, Microsoft will match your donations through December 31.

The Walt Disney Company
Nov. 9 – Dec. 31, 2020
To help ensure that more readers have access to books, Disney Publishing announced a donation of one million books to Boys & Girls Clubs across the country. These donations will continue to roll out to Clubs this holiday season and into the new year.

Nov. 9 – Dec. 31, 2020
Michaels is a proud partner of Boys & Girls Clubs of America’s holiday campaign, unleashing the inner maker in kids and teens at local Clubs by supporting arts education and programming this holiday season and year-round.

Wayback Burgers 
Dec. 1, 2020
On Giving Tuesday, December 1, Wayback Burgers will celebrate the season of giving by donating 10% of all sales to Boys & Girls Clubs of America.

Nov. 9 – Dec. 31, 2020
Champion has launched a Champion For All collection, aimed at creating a more inclusive environment for people of all backgrounds – regardless of their race, age, income, religion or gender. Proceeds from this collection help support a donation of 50,000 masks to Boys & Girls Clubs of America. The collection is available exclusively at and Champion retail stores in New York, Boston and Las Vegas.

Cricket Wireless 
Nov. 13 – Dec. 1, 2020
From Nov. 13 (World Kindness Day) to Nov. 30 (12 Club Days), Cricket will surprise families across 12 markets (Atlanta, Charlotte, Chicago, Dallas, Houston, Los Angeles, Nashville, New York, Oakland, Orlando, Philadelphia and Phoenix) with up to $5,000 in gifts or financial support to help them meet critical needs. Cricket Wireless also presented Boys & Girls Clubs with an opportunity from Facebook to participate in a Facebook beta seed product centered around Giving Tuesday, December 1, 2020.  Facebook users will be asked to launch a fundraising campaign on behalf of Boys & Girls Clubs of America. Once a consumer launches a campaign, Cricket will kickstart it with a $10 donation.

First Responders Thank You 
Sep. 1 – Dec. 31, 2020
First Responders Thank You is proud to support Boys & Girls Clubs this holiday season. They will donate 25% of the purchase price of their high-quality, well-priced performance apparel to their six charity partners, including Boys & Girls Clubs of America. Items are available at

SQ Medical Supplies 
Oct. 1 – Dec. 31, 2020
SQ Medical Supplies, provider of personal protective equipment (PPE), will donate 5% of all sales to Boys & Girls Clubs of America this holiday season. The company has also supplied local Clubs with face masks to help keep youth and staff safe. You can learn more and place an order at

For more details on the incredible partners that support Boys & Girls Clubs of America’s holiday programs and how to participate, visit

Partnership Opportunity:
2020 Holiday Campaign/Non-Profit Organizations
Boys & Girls Clubs of America
Various Partners /Retail
4th Quarter 2020
Kids (6-11)
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Promotional Elements:
Media Elements:
Micro site
Social Media
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Companies Involved

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