Partnership:

21 AND OVER and Virgin America

Description:
Relativity Media partnered with Virgin America for the theatrical release of 21 AND OVER. Virgin America hosted an online sweepstakes for a chance to win a trip to Los Angeles for the premiere of the film. The grand prize winner received airfare and accommodations for a trip to the premiere. 21 AND OVER released in theaters March 1, 2013. http://www.sweepstakesdaily.com/virgin-america-party-like-youre-21-again-21-and-over-sweepstakes-2013/
Partnership Opportunity:
21 AND OVER/Theatrical
Company:
Relativity Media
Partner/Category:
Virgin America /Travel
Timing:
March 1st Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-11-21
Companies Involved
Relativity Media
Tuck

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