Partnership:

42 and Amtrak

Description:
Warner Bros. Pictures partnered with Amtrak for the theatrical release of 42. Amtrak offered a 42% discount on a companion rail ticket aboard nearly all Amtrak routes with the purchase of a regular full adult ticket between March 4, 2013 and April 14, 2013 for travel between April 11, 2013 and May 22, 2013. The promotion was available exclusively at Amtrak.com. 42 released in theaters April 12, 2013. http://www.amtrak.com/companion-fare-discount-celebrating-film-42?WT.mc_t=42_WBPartnerPage_ENT&WT.mc_n=42PromoPage&WT.mc_r=365
Partnership Opportunity:
42/Theatrical
Company:
Warner Bros. Pictures
Partner/Category:
Amtrak /Travel
Timing:
April 2nd Quarter 2013
Target:
Male
Female
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
Companies Involved
Tuck

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