Partnership:

50th CMA Awards (2016) and Chevrolet

Description:

Chevrolet partnered with the Country Music Association to incorporate an in-show integration piece showcasing a campaign they did on Instagram encompasing the 2014 CMA Awards. 

Chevrolet also gave a generous donation with the CMA Foundation to the Nashville Notes for Notes chapter to help construct music studios in Boys and Girls Club Facilities across the U.S.

Partnership Opportunity:
50th CMA Awards (2016)/Music
Company:
Country Music Association
Partner/Category:
Chevrolet /Automotive
Timing:
2015
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
Media Elements:
Other
Created On:
2020-11-30
Last Modified on:
2016-02-22
Companies Involved
Country Music Association
Tuck

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