Partnership:

50th CMA Awards (2016) and Colgate Optic White

Description:

Colgate Optic White teamed up with The Country Music Association to turn the blue room where artists get their hair and make up done into the Colgate Optic White Room. 

Colgate hosted an online Twitter Chat with Lucy Hale promoting Optic White and the CMA Awards. 

Partnership Opportunity:
50th CMA Awards (2016)/Music
Company:
Country Music Association
Partner/Category:
Colgate Optic White /Health & Beauty
Timing:
2015
Target:
Male
Female
Kids (6-11)
Tweens
Teens
Family
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 55+
Adults
Promotional Elements:
Event / Activation / Experiential
POP Display / End Cap / Shelf-Talker
Product Demonstrations / Sampling
Media Elements:
Signage
Created On:
2020-11-30
Last Modified on:
2016-02-25
Companies Involved
Country Music Association
Tuck

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