Partnership:

7-Eleven and AirBnb

Description:

7-Eleven partnered with Airbnb for an exciting promotion that turned a 7-Eleven location into a branded gaming palace that could be rented through Airbnb.

The creative partnership consisted of 7-Eleven collaborating with Airbnb to create a 7-Eleven gaming palace in Dallas and make it available to the public. This gaming palace included a PlayStation 5, unlimited 7-Eleven Slurpees and a Twitch streaming session with FaZe Temperrr of FaZe Clan. This gaming palace experience also featured a virtual appearance from Dallas Cowboys quarterback Dak Prescott.

Airbnb made this gaming palace rentable to the public for two one-night stays on February 26 and February 28. The cost would only be $11 and it was made available for bookings on February 1.

Partnership Opportunity:
7-Eleven/Retail
Partner/Category:
AirBnb /Travel
Timing:
January 1st Quarter 2021
Target:
Male
Female
Family
Adults
Promotional Elements:
Branded Content
Event / Activation / Experiential
Media Elements:
Mobile
Online
Social Media
Influencers / Brand Ambassadors
Created On:
2021-01-26
Last Modified on:
2021-01-28
Companies Involved
Tuck

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