Partnership:

7-Eleven and Forever 21

Description:

7-Eleven partnered with Forever 21 on a clothing line as well as corresponding promotional campaign inspired by 7-Eleven's products.

The partnership consisted of a line of clothing inspired by 7-Eleven's signature Slurpee and Big Gulp beverages. 7-Eleven collaborated with Forever 21 to promote this line with a series of contests and challenges across Instagram and TikTok.

One of these challenges that promoted the @F21X7Eleven clothing line offered customers the chance to score $100 worth of items from the line through Forever 21's app and website. To enter, Instagram users wrote a post that told the difference between pictures posted on Forever 21 and 7-Eleven's respective accounts. The post must tag both to enter.

In addition to the contest, Forever 21 had an exclusive Slurpee AR hologram on its mobile app.

Partnership Opportunity:
7-Eleven/Other
Partner/Category:
Forever 21 /Fashion
Timing:
August 3rd Quarter 2020
Target:
Male
Female
Tweens
Teens
Promotional Elements:
Licensed Product
Branded Content
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-08-17
Companies Involved
Tuck

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