Partnership:

78th ACADEMY AWARDS and Olay

Description:
ABC Television and Olay partnered to promote The 78th Annual ACADEMY AWARDS live on ABC. Consumers had a chance to enter in the 'Glow for the Spotlight' sweepstakes to be at Hollywood's biggest night for the 2007 ACADEMY AWARDS. The grand prize included viewing seats at the 2007 ACADEMY AWARDS, round-trip airfare for two to Los Angeles, three nights deluxe accommodations, spa treatments, personal style consultation, $500 shopping spree, dinner for two, diamond earrings, and a gift basket full of Olay products. Consumers entered online at olay.com or mailed in a postcard with the requested information. The sweepstakes began January 23, 2006 and ended May 1, 2006.
Partnership Opportunity:
78th ACADEMY AWARDS/Television
Partner/Category:
Olay /Health & Beauty
Timing:
January 1st Quarter 2006
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2006-03-06
Companies Involved
Tuck

Were you involved in this partnership?

Click this button to tag yourself on this partnership.

I worked on this program


(add to your profile)
Chat

If you're having issues logging in, click here to contact us.

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.