78th ACADEMY AWARDS and Olay

ABC Television and Olay partnered to promote The 78th Annual ACADEMY AWARDS live on ABC. Consumers had a chance to enter in the 'Glow for the Spotlight' sweepstakes to be at Hollywood's biggest night for the 2007 ACADEMY AWARDS. The grand prize included viewing seats at the 2007 ACADEMY AWARDS, round-trip airfare for two to Los Angeles, three nights deluxe accommodations, spa treatments, personal style consultation, $500 shopping spree, dinner for two, diamond earrings, and a gift basket full of Olay products. Consumers entered online at or mailed in a postcard with the requested information. The sweepstakes began January 23, 2006 and ended May 1, 2006.
Partnership Opportunity:
78th ACADEMY AWARDS/Television
Olay /Health & Beauty
January 1st Quarter 2006
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