Description:
STX Entertainment and Old Navy partnered for a sweepstakes to celebrate the theatrical release of A BAD MOMS CHRISTMAS. Fans were given the chance to win a private screening for 100 guests in their hometown. To enter fans submitted an online entry form. Upon submission, they were entered into an instant win game for the chance to win two tickets to the film or a $100 Old Navy gift card. The sweepstakes and instant win game ran from October 20 to November 10, 2017.
Partnership Opportunity:
Company:
STX Entertainment
Partner/Category:
Old Navy /Fashion
Timing:
October 4th Quarter 2017
Target:
Female
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Adults 18-24
Adults 25-34
Adults 35-44
Adults 45-54
Promotional Elements:
Premiums / Giveaways
Contest / Sweepstakes
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Other
Mobile
Online
Social Media
Other
Website and Social Media
Created On:
2020-11-30
Last Modified on:
2017-11-20
Companies Involved
STX Entertainment
Stephanie C
VP, Partnerships
Allied Global Marketing 
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