Description:
Sony Pictures teamed with Funko to promote the release of a A BEAUTIFUL DAY IN THE NEIGHBORHOOD in theaters worldwide.
The partnership allowed fans to bring home Mister Rogers himself in the form of a Funko Pop! figurine. Funko patterned the figurine after the Tom Hanks' portrayal of Mister Rogers featured in the film.
The figure could be purchased online at Funko's website or at retail locations.
Partnership Opportunity:
Company:
Sony Pictures Entertainment
Partner/Category:
Funko /Toys
Timing:
November 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Family
Adults
Female
Tweens
Teens
Family
Adults
Promotional Elements:
Licensed Product
Branded Content
In-Store / Retail
On Pack
Branded Content
In-Store / Retail
On Pack
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2019-11-21
Companies Involved
Sony Pictures Entertainment
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