Partnership:

Sony Pictures Home Entertainment and Nextdoor

Description:

Sony Pictures Home Entertainment teamed  with neighborhood hub app Nextdoor for a partnership promoting the home entertainment release of A BEAUTIFUL DAY IN THE NEIGHBORHOOD.


Sony collaborated with Nextdoor to launch A BEAUTIFUL DAY IN THE NEIGHBORHOOD sweepstakes that celebrated kind neighbors around the country.


To enter, fans went online and told Nextdoor about their kindest neighbor for a chance to win a free neighborhood screening of A BEAUTIFUL DAY IN THE NEIGHBORHOOD. In addition to that grand prize, ten runner-ups won a Blu-Ray copy of the movie as well as a copy of Penguin Books' A BEAUTIFUL DAY IN THE NEIGHBORHOOD: Neighborly Words of Wisom From Mister Rogers.


There was no purchase necessary to enter and the sweepstakes ran from January 29, 2020 through February 14, 2020.

Partnership Opportunity:
/Home Entertainment
Company:
Sony Pictures Home Entertainment
Partner/Category:
Nextdoor /App
Timing:
February 1st Quarter 2020
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
Contest / Sweepstakes
Media Elements:
Mobile
Online
Product Giveaways
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-02-04
Companies Involved
Sony Pictures Home Entertainment
Sony Pictures Home Entertainment
Tuck

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