Partnership:

A Campaign to Save Them All! and Aeropostale

Description:
In partnership with the Best Friends Animal Society, a non-profit organization dedicated to saving the lives of sheltered animals, Aeropostale will raise funds and public awareness for the animal welfare crisis. Together, they will host live in-store adoption events and help provide healing environments for dogs and cats across the country, donating over $200,000 to Best Friends and allowing customers to round up their change to the nearest dollar or donate the amount of their choice in stores. The partnership also includes an official spokes-dog: Rylie. Rylie was recently adopted through Best Friends Animal Society into the Aero family. As a rescue dog herself, she’s making it her mission to help other shelter animals find forever homes like hers. So far, she's attended puppy camp, been on TV, dressed up for Halloween, and more. Follow @RylieTheRescue on Instagram for instant happiness and cute puppy pics!
Partnership Opportunity:
A Campaign to Save Them All!/Non-Profit Organizations
Company:
Best Friends Animal Society
Partner/Category:
Aeropostale /Fashion
Timing:
4th Quarter 2020
Target:
Male
Female
Family
Adults
Adults 55+
Adults 45-54
Adults 35-44
Adults 25-34
Adults 18-24
Teens
Tweens
Kids (6-11)
Preschool
Promotional Elements:
Event / Activation / Experiential
In-Store / Retail
Media Elements:
Influencers / Brand Ambassadors
Created On:
2020-11-30
Last Modified on:
2024-05-06
Companies Involved
Tuck

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