Partnership:

A CHRISTMAS CAROL and HP

Description:
Walt Disney Pictures partnered up with HP who sponsored A CHRISTMAS CAROL Train Tour on the Amtrak train to help promote the new Disney film. Guests were able to experience a behind-the-scenes look at the new technology used for A CHRISTMAS CAROL. The train tour kicked off in Los Angeles Union Station on Memorial Day weekend 2009 and made 40 stops throughout the United States. The train tour ended in Grand Central Terminal New York in November 2009. The train consisted of several free exhibits which allowed people of all ages to interact with characters on the film using HP monitors.
Partnership Opportunity:
A CHRISTMAS CAROL/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
HP /Tech
Timing:
November 4th Quarter 2009
Target:
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2018-08-27
Companies Involved
Tuck

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