Partnership:

Universal Pictures and Best Friends Animal Society

Description:

Universal Pictures and Best Friends Animal Society teamed up to celebrate the theatrical release of A DOG’S PURPOSE. From January through February 2017, Universal Pictures matched all donations to Best Friends Animal Society to help homeless pets, up to $25,000. Each donation also qualified as one entry for the chance to win a trip to Los Angeles for the premiere of A DOG’S PURPOSE.


One grand prize winner received airfare and hotel accommodations for themselves and a guest for a 3-day stay in Los Angeles, two tickets to Universal Studios Hollywood, two passes to the premiere of A DOG’S PURPOSE on January 21, 2017 and a VIP pet experience – featuring a private professional photo shoot for the winner’s pet.


The sweepstakes ran from January 4 – January 16, 2017

Partnership Opportunity:
/Theatrical
Company:
Universal Pictures
Partner/Category:
Best Friends Animal Society /Non-Profit Organizations
Timing:
January 1st Quarter 2017
Target:
Male
Female
Teens
Family
Adults
Promotional Elements:
Branded Content
Contest / Sweepstakes
Media Elements:
Micro site
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2017-01-20
Companies Involved
Tuck

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