ABC Television partnered with Kraft Heinz for a Hidden Valley Ranch Dressing promotion on the series A MILLION LITTLE THINGS. The partnership consisted of a high-visibility product placement in a scene of the show.

A main character on the show pitched an ad campaign for a new commercial with a tagline "You Love It or You Really Love It" referring to Hidden Valley Ranch products. The in-show pitch for the product was met with approval from a client sitting at a conference table.