Partnership:

A24 and Joya

Description:

A24 partnered with Joya to create a co-branded scented candle designed to be paired with a romantic comedy movie of the customers choosing.

A24 and Joya collaborated to create the Rom-Com Genre Candle which was avaiable for sale on A24's official website for $48 and came packaged in a special A24-branded box.

The Rom-Com Genre Candle made the perfect gift for anyone who enjoys rom-coms or A24 films in general. The burn time was 50-60 hours or approximately 33 movies.

Partnership Opportunity:
A24/Theatrical
Company:
A24
Partner/Category:
Joya /Household
Timing:
April 2nd Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Licensed Product
Branded Content
Collectible
On Pack
Media Elements:
Mobile
Online
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-03
Companies Involved
A24
Tuck

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