Description:
AARP and the Ad Council partnered to create the "Tribute to Our Sheroes" initiative designed to promote the retirement savings of African American women.
The two companies collaborated to encourage and empower Black women to either get more out of their existing retirement plans to to begin a new one. The campaign promoted AARP and Ad Council's free, three-minute online chat experience that dispensed customized tips and resources.
This partnership was an offshoot of AARP and Ad Council's "Saving for Retirement" campaign, launched in 2017.
Partnership Opportunity:
AARP/Non-Profit Organizations
Company:
AARP
Partner/Category:
Ad Council /Non-Profit Organizations
Timing:
October 4th Quarter 2019
Target:
Male
Female
Tweens
Teens
Adults
Female
Tweens
Teens
Adults
Promotional Elements:
Branded Content
Other
Other
Media Elements:
Mobile
Online
Signage
Social Media
Online
Signage
Social Media
Created On:
2020-11-30
Last Modified on:
2020-04-08
Companies Involved
AARP
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